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  4. Critics have panned Jerry Seinfeld's 'Unfrosted.' One called it 'one of the worst films of the decade.'

Critics have panned Jerry Seinfeld's 'Unfrosted.' One called it 'one of the worst films of the decade.'

Critics have panned Jerry Seinfeld's 'Unfrosted.' One called it 'one of the worst films of the decade.'
Jerry Seinfeld directed, cowrote and stars in "Unfrosted."John P. Johnson / Netflix
  • Jerry Seinfeld's directorial debut, "Unfrosted," is out now on Netflix.
  • Critics said that the movie is filled with gags but doesn't have a clear, interesting story.

Jerry Seinfeld's new movie "Unfrosted" about the creation of Pop-Tarts has been flooded with negative reviews, with critics left wondering why the comedy movie isn't very funny.

Seinfeld's directorial debut is framed as a comedic take on more serious brand biopics that have become popular in recent years, with movies including "Air" and "Blackberry."

Instead of recreating real-life events, Seinfeld's film features bizarre, fictional moments.

Seinfeld recently stirred controversy after telling the New Yorker that TV comedy had been ruined by "the extreme left and P.C. crap, and people worrying so much about offending other people."

"Unfrosted" appears to be a response to this, as many critics said the movie is filled with uninhibited jokes that overtake the story. However, some critics said there are a few moments in the movie where the jokes actually land.

Here's what critics have said about "Unfrosted," which is available now on Netflix.

One critic described it as "one of the worst films of the decade ."

One critic described it as "one of the worst films of the decade ."
Drew Tarver as Pop, Mikey Day as Crackle, Kyle Mooney as Snap, and Andy Daly as Isaiah Lamb in "Unfrosted."      John P. Johnson / Netflix

"Unfrosted" currently has a Rotten Tomatoes score of 25%. Some critics were positive and said the film had some truly funny moments. Peter Bradshaw, The Guardian film critic, said the film was "amiable and funny."

However, most were not as nice.

Richard Roeper, the Chicago Sun Times entertainment columnist, wrote that the film was "one of the worst films of the decade so far."

William Bibbiani, a critic for The Wrap, began his review with: "Jerry Seinfeld's new comedy 'Unfrosted' is an impressive film. It's not a good film, and it's not a funny film, but if you watch the first three hours on Netflix and then pause it, you'll find that somehow only one hour has passed. And that is pretty impressive, in a boring way."

Tim Robey, The Telegraph film critic, described his viewing experience as "trapped in a writers' room full of stale air."

"When we reach minute 25 and not one joke has sparkled, you dream of escape," he said.

Critics said "Unfrosted" doesn't give any insight into the creation of Pop-Tarts.

Critics said "Unfrosted" doesn
Jerry Seinfeld as Bob Cabana, Cedric The Entertainer as Stu Smiley, and Jim Gaffigan as Edsel Kellogg III in "Unfrosted."      John P. Johnson / Netflix

If you are interested in the history of Pop-Tarts, this movie is not for you. Some critics have described the movie as "hollow," arguing that the story has nothing to say about Pop-Tarts, the cereal business, or even brand biopics.

Daily Beast critic Nick Schager wrote: "With no inspired perspective on its subject matter, the film proves a soggy attempt at deriving humor from a breakfast-wars premise that seems better fit for a five-minute Saturday Night Live sketch."

Ross Bonaime, Collider's senior film editor, wrote, referring to "Seinfeld": "Maybe it shouldn't be surprising that the man who created a 'show about nothing' has also made a movie that feels as hollow as a Froot Loop. Seinfeld has made a directorial debut that ends up feeling like a bowl of sugary cereal: not a terrible thing to eat, but not as fulfilling or substantial as you might've hoped it would be."

Critics say the movie sacrifices the story for jokes that aren't good.

Critics say the movie sacrifices the story for jokes that aren
Max Greenfield as Rick Ludwin and Amy Schumer as Marjorie Post in "Unfrosted."      John P. Johnson / Netflix

The one thing "Unfrosted" offers is jokes and gags and, according to critics, there's a lot of them.

Bonamine wrote that the bizarre storylines in the movie are used to drop more jokes and "an absurd amount of cameos" rather than telling an interesting story.

"It's as though Seinfeld and his team crafted the jokes they wanted to tell within this world, then created a flimsy story around it to collect them all," he wrote.

Bibbiani wrote: "There's a non-stop cavalcade of celebrity cameos which aren't funny because for the most part, the whole joke is that they're celebrity cameos. The humor is thuddingly blunt and the punchlines constantly call attention to themselves, which robs them of their punch."

Kate Stables wrote for GamesRadar: "the mad rush to see how many jokes, pastiches and celebrity cameos it can pack in (there's a terrific Mad Man interlude) produces a periodically frantic feel, amped up by the many 60s hits on the soundtrack."

Critics say the tone of the movie is all over the place.

Critics say the tone of the movie is all over the place.
Jim Gaffigan as Edsel Kellogg III, Jerry Seinfeld as Bob Cabana, Fred Armisen as Mike Puntz, and Melissa McCarthy as Donna Stankowski in "Unfrosted."      John P. Johnson / Netflix

Many critics also said the movie failed to have a consistent tone because of the absurdity of the jokes.

Bonamine wrote that the cinematography sometimes made the movie look like a "candy-colored dream world," while other moments felt like a "single-camera sitcom."

Kevin Maher, The Times of London film critic, wrote: "The tone, however, is scattershot at best, and the film swings between madcap Willy Wonka-style fable and soft corporate satire."

Danny Leigh, a Financial Times critic, concluded his review that the movie feels like it was constructed for Seinfeld's own enjoyment.

"What strange mix of nostalgic boomers, under-12s and Seinfeld completists is the target audience for a film that plays like a comedy for kids, but with running gags about Walter Cronkite's drinking?" he wrote. "Then you get the joke. It has been made for the only person on earth it could also have been made by: Jerry Seinfeld. He still can't act, and I'm really not sure he can direct either, but he has the gift of a true auteur for making a movie in his image."

"Unfrosted" is filled with cameos, but only a few standouts.

"Unfrosted" is filled with cameos, but only a few standouts.
Hugh Grant as Thurl in "Unfrosted."      John P. Johnson / Netflix

"Unfrosted" boasts a big cast of major names, including Jon Hamm, Hugh Grant, Melissa McCarthy, Bill Burr, Peter Dinklage, and Fred Armisen. However, only a few actors stand out.

Bibbiani said Grant, who stars as the man under the Tony the Tiger cereal mascot, "has the film's only consistently funny subplot."

Bradshaw wrote: "There are also nice supporting roles and cameos, including an extraordinary dual walk-on from Jon Hamm and John Slattery, recreating their ad exec Mad Men personae Don Draper and Roger Sterling."

Schagor wrote that one of the child actors, Eleanor Sweeney, "manages to one-up the film's cavalcade of stars" in one scene.




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