Exclusive – Amkette Is Going To Spread Operations To European And American Markets

A home grown Indian company is going to foreign lands to explore the opportunity to sell their products there. Amkette is one of the premiere Indian technology companies who started their operations by selling floppy disk drives more than 2 decades ago. Now they have forayed in to many verticals, such as multimedia boxes that make your dumb TV’s smart.

Speaking exclusively to Business Insider India, Rajiv Bapna, Managing Director, Amkette revealed after exploring and doing well in the Middle Eastern countries, they are now ready to explore the European and USA markets.

Amkette has a large range of bright products that give users value for their money and that is the mantra they will follow when they go to these markets. They have recently launched a series of inexpensive headphones and wireless mobile speakers that seem to have done well in India.

The company will be banking on these products to make a mark in foreign bazaars. However, we do see a challenge at least in USA. The American market is wildly populated with similar Chinese products, which come in various shapes and sizes. Amkette seems to have their work cut out, but are hopping for a positive response.