Rebecca Cook/Reuters
At the same time, the percentage of voters that valued a candidate who "shares my values" was cut nearly in half from the 2012 election.
The polling found that 36% of voters polled wanted a strong leader, while 16% wanted a candidate who shared their values. In 2012, those numbers were 18%, and 27%.
The Morning Consult/Politico exit poll was conducted October 18 - November 8 among 6,782 early and Election Day voters.