70 promising startups that are transforming finance, according to 42 top investors

70 promising startups that are transforming finance, according to 42 top investors
From left: Karim Atiyeh and Eric Glyman, founders of Ramp, Shuo Wang, cofounder and CRO of Deel, Stephany Kirkpatrick, founder and CEO of Orum, and Richie Serna, founder and CEO of Finix. Ramp; Deel; Orum; Finix; Samantha Lee/Insider
  • Insider asked more than 40 investors to nominate promising fintechs.
  • Investors nominated startups both inside and out of their portfolio.
  • Fintechs serving businesses, as opposed to consumers, were the vast majority of nominations.

Some of the US's top investors have placed their bets on the most promising fintechs to watch - and startups that provide back-end tech to other businesses dominated the series.

Forty-two investors - including QED Investors, Two Sigma, and Citi Ventures - named a total 70 startups to watch. The nominations included a mix of fintechs investors have in their portfolio in addition to ones they are impressed by despite having no financial interest.

The vast majority (57) were fintechs that cater to businesses, known as B2B, as opposed to those serving consumers directly.
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It was a big year for financial tech startups too, with 20% of all VC investment globally going to fintech, for a record $33.7 billion (a 191% year-over-year increase), according to second-quarter data from CB Insights.

Among the B2B fintechs, infrastructure, payments, and payroll were popular areas of focus. On the consumer-facing front, investors nominated personal-finance apps catering to specific demographics, like teens, immigrants, and the LGBTQ+ markets.

Check out both lists here:

57 promising startups building the behind-the-scenes tech revolutionizing Wall Street

13 of the most promising consumer fintechs aiming to be the next household names

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