Google goes the Facebook way, allows shared photo albums in its app for sharing memories!

Sharing photos and videos between friends and family after your birthday bash or holiday gathering shouldn’t be difficult. But between the great shots your brother has buried on his iPhone and that friend who keeps forgetting to email you her pics, you're often left reliving the event through just the photos and videos you took yourself.

Realizing exactly this, Google has decided to go the Facebook way to make its app more user friendly by introducing shared albums feature in its app. It is similar to Facebook’s Moments app.

“It allows you to pool your photos and videos that makes it easier to bring everyone’s memories together,” says the company.

Earlier, with the launch of Google Photos in May, Google made it simpler to share images and albums by sending links over SMS, email, or messaging apps. However, with today’s launch, you can now make the albums you send collaborative.

The key feature is people receiving the shared album can join to add their own photos and videos, and also get notifications when new pictures are added.

“You can even save photos and videos from a shared album to your Google Photos library, so that you can hold onto them even if you weren’t the one holding the camera,” say folks at Google.

Best of all, there’s no setup—select photos, make an album and then send the link off to whomever you’d like. And it works no matter what device your friends and family are using—tablet or laptop, Android or iPhone.

Shared albums is rolling out on Android, iOS and the web.