How to deal with crippling rejection while launching a startup: 4 founders on how they bounced back and built thriving businesses

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"VCs - while they're smart and they've got money - they don't always know everything," said Jon Werner, founder of Bones in Motion.

• Rejection is inevitable when launching a business, and knowing how to bounce back better than ever is key.
• Business Insider spoke with four founders who have launched media companies, breweries, and digital marketing and fitness software services to learn how to overcome the toughest of obstacles.
• These founders have been rejected countless times by VCs, investors, and banks, and have struggled to get their initial ideas off the ground. Today, they're all running thriving businesses.
• They emphasized doing your research, learning when to pivot, finding the right team, and - ultimately - reminding yourself that your idea will work as important steps to take when faced with failure.
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Getting rejected, whether in our personal lives or in business, isn't fun. And if you're an entrepreneur looking to attract investors, generate revenue, and scale your company, you know that the stakes are even higher - and rejection all the more terrifying.

Building a booming business is every entrepreneur's dream, yet only one in 12 people actually makes it happen, according to a report conducted by Startup Genome. And while we hate to believe it, rejection along the way is practically inevitable.

Business Insider spoke with four inspiring founders about their stories of (countless) rejection and how they bounced back to become even more successful.