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2:10 PM Elvis Costello is the closing music act. Pretty cool.
2:10 PM Now he's talking about music before leaving.
2:09 PM Showing video of the phone now.
2:07 PM Takes a baby swipe at Samsung: "We don't just pack in feature after feature."
2:07 PM Tim Cook comes back on stage.
2:06 PM Both will launch in China at same time as the U.S.
2:05 PM The
2:05 PM Also offering leather cases.
2:04 PM iPhone 5S pricing is standard: $199 for 16 GB, $299 for 32 GB, $399 for 64 GB.
2:03 PM This thing looks really cool. Hopefully it works.
2:01 PM Apple will keep track of your fingerprint on the phone. Never anywhere else.
2:01 PM The fingerprint scanner can also be used to buy stuff in iTunes.
1:59 PM The button is made of saphhire, which is scratch resistant.
1:59 PM The ring around the button is just a "detection" ring.
1:58 PM The home button reads your fingerprint.
1:58 PM Apple announces "Touch ID" its fingerprint scanning technology
1:56 PM Now, it's time to talk fingerprints.
1:53 PM The camera also has slo-mo.
1:53 PM There is burst mode that takes 10 frames per second photos and picks the one it thinks is best.
1:52 PM The flash is white and amber. It combines to get a better lighting in the room.
1:49 PM 15% larger sensor on the iPhone camera, bigger pixels.
1:48 PM Apple designed the lens for the iPhone.
1:47 PM Schiller says there's a new camera system...
1:47 PM The 5S battery life is about the same as the iPhone 5.
1:46 PM The M7 enables a new generation of fitness apps. It measures motion of the phone.
1:45 PM Apple also has a M7 chip, a "motion coprocessor" which processes motion
1:42 PM Gaming performance is blowing everyone's socks off.
1:41 PM Also, the iPhone 5S has a different home button with a silver ring around it.
1:40 PM Now its time for a demo from the Infinity Blade guys
1:38 PM Schiller says its twice as fast at CPU tasks. It's 40X faster than the original iPhone.
1:38 PM Schiller calls 64-bit "desktop class". No one really knows what it means.
1:38 PM He's running down the specs of the A7 chip.
1:37 PM The iPhone 5S has the A7 chip, a 64-bit chip.
1:35 PM Yes, the iPhone 5S comes in gold. And white and Slate.
1:35 PM Here comes Phil Schiller to talk iPhone 5S
1:32 PM So, no word on the off-contract pricing for the iPhone 5C .
1:30 PM Now a video of Jony Ive talking about the iPhone 5C: Beautifully, unapologetically plastic.
1:29 PM It's $99 with a 2-year contract for the 16 GB model. $199 for the 32 GB model.
1:28 PM This phone is pretty much the exact same thing as the iPhone 5, just with a different casing.
1:28 PM Apple also doing cases... some are ugly.
1:27 PM Surprisingly the iPhone 5C has a black face, not a white face.
1:25 PM (New York Time) WILL BE AVAILABLE IN 5 COLOURS!
1:24 PM The iPhone 5C is the first phone Schiller is talking about.
1:22 PM Apple killing the iPhone 5, going with two new designs.
1:22 PM Onto the iPhone...
1:20 PM (NEw York Time) iWork will now be free! This is big, it's a preemptive strike on Office.
1:17 PM iOS 7 WILL BE OUT SEPTEMBER 18
1:16 PM Walking through iTunes Radio, which in our experience is pretty blah. Nothing better than Pandora.
1:14 PM Talking about the filters for iPhone camera. They're quite nice.
1:13 PM NEW RINGTONES!
1:12 PM Federighi says Siri is getting massive improvements.
1:11 PM Quick analysis of iOS numbers
1:10 PM He's reiterating much of what we learned about iOS 7 in June.
1:10 PM He's talking about how iOS 7 will be downloaded by hundreds of millions of people when it's released.
1:08 PM Now, he's talking about retail. Stanford store has 2,000 people visit it per day.
1:07 PM Apple ticking up...
1:05 PM Still talking about the iTunes fest... seems like filler.
1:03 PM (NEW YORK TIME) He's talking about Apple's iTunes festival.
1:02 PM (NEW YORK TIME) Tim Cook gives a shout out to the people watching in Tokyo, Beijing, and Berlin
1:01 PM (NEW YORK TIME) LIGHTS DIM ... Tim Cook emerges.
** The time on this live commentary is synced with New York - USA Time.
Apple is back with new hardware and we're going to cover the news live, here.
This post is going to be updated with news as we go, so hit refresh on your browsers, or just click here for the latest.
Unfortunately, we are not on the ground in Cupertino, California, where the event is going on. Even worse, we don't have a live stream of of the event. So, we'll be surfing across the web and Twitter, bringing you the best of the best out there.
Today's event should deliver an iPhone 5S, which is the successor to the iPhone 5, and an iPhone 5C, Apple's first low-cost iPhone.
** The time on this live commentary is synced with New York - USA Time.