Page speed significantly affects your SEO and conversion rate. Here’s how

Page speed alludes to the amount of time a page should be completely loaded. Page speed relies on upon a wide range of factors, from host to design and can be streamlined. Truth be told, load time does make a difference for both users and search engines. Users are more averse to stay on a website that takes ages to load and Google will surely penalize your website for being too slow. Additionally, a fast website likewise converts better.

The question here is: “How will Page speed affect your SEO?”

Undoubtedly, users like fast, convenient websites and so does Google. A site with web pages that load fast leads to good user experience, and a generous UX results to higher conversion.

Google uncovered that the speed of a page is a factor that decides a website's ranking. It relates to the amount of time that a user needs to wait for a page to load up completely. On a regular premise, a website page for a eCommerce portal loads for about seven seconds while the best load time is about three seconds or less.

Truth be told, a fast site affects on the UX of your users. A negative UX e.g. if that your users need to wait longer to get what they need-- can bring about revenue loss. These users will close your website instantly. Actually, Google compares your website against your opponents in a particular segment and rewards yours if it's the fastest. In any case, be cautious that marks aren't given separately: it considers the country, network, or device.

Generally speaking, while load time isn't a huge contributor to Google rankings, it can add to the rise and fall of your conversion rate. Keep in mind that for every second you shave off of load time, you'll tend to boost client confidence and trust in your site, and sow the seeds that will make them tell others about you. In those cases, a few seconds can have a significant effect!
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