Apple
The design of the case closely resembles the iPhone from the front, but includes a "hump" on the back that houses the larger battery.
The design contradicts Apple's recent ethos of making every generation of iPhone or iPad thinner and thinner. Jony Ive, Apple's chief design officer, and Phil Schiller, Apple's senior vice president of marketing, regularly talk about the thought-out process of Apple's design.
People have taken to Twitter to mock Apple for the design of its case which adds bulk to the iPhone.
Owen Williams, an editor for The Next Web, objected to the bump.
iPhone ate too many pies pic.twitter.com/oDAickdkID
- Owen Williams (@ow) December 8, 2015
- The Hern and the Ivy (@alexhern) December 8, 2015
Can someone explain to me what is 'Smart' about an iPhone case with a hump housing a battery?
- Benjamin Mayo (@bzamayo) December 8, 2015
"A breakthrough gripping device, a protective case, and an extended battery. These are not three separate devices!"https://t.co/inkAdk38x6
- not Jony Ive (@JonyIveParody) December 8, 2015