scorecard
  1. Home
  2. slideshows
  3. miscellaneous
  4. Chipotle is testing new restaurant designs, and they reveal the chain's massive plans for the future

Chipotle is testing new restaurant designs, and they reveal the chain's massive plans for the future

The digital make line has been key to Niccol's plan for the future of Chipotle.

Chipotle is testing new restaurant designs, and they reveal the chain's massive plans for the future

The make line is focused on mobile, delivery, and other digital orders.

The make line is focused on mobile, delivery, and other digital orders.

Chipotle is testing making its digital pick-up area more prominent.

In addition to pick-up shelves, the digital make line offers new ways for customers to get their food on the go, such as with drive-thru Chipotlanes.

In addition to pick-up shelves, the digital make line offers new ways for customers to get their food on the go, such as with drive-thru Chipotlanes.

In October, Chipotle announced that it plans to open 60 more locations with drive-thru "Chipotlanes" by the end of the year, in addition to the 20 that are already open. In 2020, more than half of the 150 to 165 locations Chipotle aims to open will include a Chipotlane.

Most major fast-food chains, such as McDonald's or Chick-fil-A, do 70% of their business through the drive-thru lane. Sales at locations with drive-thru lanes tend to be 30% to 40% higher than locations without drive-thrus, according to BTIG analyst Peter Saleh.

It also allows Chipotle to test new ways to pick up digital orders, such as walk-up windows.

It also allows Chipotle to test new ways to pick up digital orders, such as walk-up windows.

Popular Right Now




Advertisement