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- Chipotle is testing new restaurant designs, and they reveal the chain's massive plans for the future
Chipotle is testing new restaurant designs, and they reveal the chain's massive plans for the future
The digital make line has been key to Niccol's plan for the future of Chipotle.
The make line is focused on mobile, delivery, and other digital orders.
Chipotle is testing making its digital pick-up area more prominent.
In addition to pick-up shelves, the digital make line offers new ways for customers to get their food on the go, such as with drive-thru Chipotlanes.
In October, Chipotle announced that it plans to open 60 more locations with drive-thru "Chipotlanes" by the end of the year, in addition to the 20 that are already open. In 2020, more than half of the 150 to 165 locations Chipotle aims to open will include a Chipotlane.
Most major fast-food chains, such as McDonald's or Chick-fil-A, do 70% of their business through the drive-thru lane. Sales at locations with drive-thru lanes tend to be 30% to 40% higher than locations without drive-thrus, according to BTIG analyst Peter Saleh.
It also allows Chipotle to test new ways to pick up digital orders, such as walk-up windows.
Chipotle is also testing out a revamped interior.
- Read more:
- 2 years ago Chipotle was in a downward spiral following a massive E. coli scandal. Here's the inside story of how the ex-Taco Bell CEO saved the chain.
- Chipotle execs say the chain doesn't need to partner with ghost kitchens: 'Chipotle has a dark kitchen in every single restaurant'
- Chipotle's new secret weapon could make its CEO's quesadilla dreams a reality
- Chipotle's new steak might become a permanent addition to the menu. Here's why that would be a great idea for the chain.
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