Social TV Has Started Buzzing In India As This Start-up Brings Tweets On-screen
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Do you still gather around the coffee machine to talk about what’s brewing at Bigg Boss? How about getting some The latest from the BrizzTV stable is
Who runs BrizzTV: Three co-founders –
What inspired the venture: The zeal to spread the digital revolution. Both Amarendra and Jitendra come from Orissa. But nothing seems to have changed in that state over the past 10 years in spite of the digital revolution around the globe. “Internet could be empowering but only when it reaches people in a way they can use and benefit from it,” observes Amarendra. “But we saw three main obstacles to mass Internet adoption – affordability, accessibility and ease of use. Hence we thought of provisioning some digital content on TV, so that millions of homes can access it on their existing
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What’s the pitch: BrizzTV is a ‘first screen’ company that has pioneered next-generation TV viewing. It puts all relevant social buzz alongside the TV programmes on the same screen – so that you won’t require any other
How it works: The digi-media technology firm is catering to the B2C segment upfront and it’s just click-and-go for everyday users. However, the real business lies in exploring the B2B segment. For Twitter on TV, the company only needs to tie up with
Once the tie-up is in place and BrizzTV installs its system, it works in three steps. The firm curates interesting tweets about TV programmes from the Web (based on majority algorithm). Then these tweets are made broadcast-able in a TV network. On the TV side, it overlays these tweets received via broadcast with the TV programmes on viewer opt-in (you can do that by pressing the green button on your remote).
Since tweets are converted to broadcast-able format,
The market size for Twitter on TV will be the entire country, according to the founders. The start-up is also targeting a chunk of the print ad pie in India, estimated at over $4 billion, by bringing display ads directly to TV via digital platforms. In a way, that’s creating a new market –
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Claim to fame: BrizzTV claims to be the first company to bring contextual tweets directly to a broadcast TV network and that too, in real time. It is also the first company to introduce permission advertising/freemium advertising for pay TV. But the founders believe that the real claim to fame lies in throwing open a market that would get bigger every day. “Imagine our reach with Twitter on TV – 8.5 million homes (over 30 million individuals assuming 4 per family) with just one
Show me the money: Currently, its revenue model is a mix of
The start-up raised an undisclosed amount in Series A from
Biggest challenge: Striking new partnerships with TV service providers. “Until we are able to do that,
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