A self-described 'anti-aging freak' bags $817 million from his obsession with looking young after his cosmetics company became one of Japan's hottest stocks
- A 52-year-old Japanese entrepreneur's obsession with youth has earned him a stake worth $817 million.
- Shares in his company, Premier
Anti-Aging, have more than tripled since its October listing.
- "I'm a bit of an anti-aging freak," Kiyoshi Matsuura told Bloomberg.
Kiyoshi Matsuura, the founder and CEO of Premier Anti-Aging Co, has seen his stake in the cosmetics company expand to $817 million after its shares have more than tripled since its October listing, making it one of
Premier's shares rose as much as 2.1% on Tuesday, and is up 183% since going public.
The 52-year-old entrepreneur, who launched the company in December 2009, is said to hate the idea of growing old. This encouraged him to develop age-defying supplements and products, in a sector estimated to be worth $34.2 billion globally in 2020.
He was so upset at the thought of losing his hair as he grew older that he began using anti-baldness treatment as a teenager.
"I'm a bit of an anti-aging freak," Matsuura told Bloomberg in an interview. "I started using the anti-baldness treatment when I was 18, and I've continued to use it ever since."
Premier Anti-Aging went public on the
Matsuura owns 21.5% of the company, or 1.8 million shares in the company.
The company's flagship product is a cleansing balm called Duo, established a year after Premier's launch, which is most popular among Japanese women in their 30s and 40s. Balm sales have grown every year since its launch, boosted by TV advertisements, Matsuura said.
Matsuura attributed the contribution of online sales to the e-commerce boom resulting from the COVID-19 pandemic, which has driven robust consumer demand to tech-focused companies.
Premier is counting on expansions and a tie-up with China's Tencent Holdings to reach its annual revenue goal of 100 billion yen ($912 million) by 2026, up from its forecast of 31.5 billion yen ($288 million) for 2021.
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