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  4. These are the unusual, colorful slides that mattress startup Casper is using to convince IPO investors that it can capitalize on the $432 billion 'sleep economy'

These are the unusual, colorful slides that mattress startup Casper is using to convince IPO investors that it can capitalize on the $432 billion 'sleep economy'

Bani Sapra   

These are the unusual, colorful slides that mattress startup Casper is using to convince IPO investors that it can capitalize on the $432 billion 'sleep economy'
casper founders
  • Buzzy $1 billion mattress startup Casper is going public.
  • The company just filed paperwork with the US Securities and Exchange Commission to start trading on the New York Stock Exchange.
  • The company envisions itself taking over the $432 billion "sleep economy" - which not only includes mattresses, pillows and pajamas, but also pet beds, social media channels offering meditation, and medical technology.
  • Here are some of the wackiest slides submitted in its IPO
  • Visit Business Insider's homepage for more stories.

Buzzy mattress startup Casper has repeatedly pushed the idea that sleep is more important than any other single activity in a person's life.

That belief is on full display in its S-1 prospectus - the document Casper filed on Friday ahead of a planned IPO later this year.

"In the coming years, we expect to accelerate a new marketplace which we call The Sleep Economy. We will be tireless in our pursuit of creating the world's first Sleep Company that delivers value for our consumers, our investors, and our incredible team of dreamers and doers around the world," Casper CEO Phillip Krim said in the filing.

All told, Casper says, this "sleep economy" will be a market worth $432 billion, with the opportunity for the company to go beyond mattresses, pillows and pajamas, and into markets like pet beds, social media channels offering meditation, and medical technology.

And people have bought into their story. Casper, which ships mattresses, pillows, and other sleep-related products directly to consumers, has raised $355 million in private funding to date. It was last valued at $1.1 billion.

Here are some of the wackier slides that Casper is using to convince investors that it can fully take control of the market.


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