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All eyes are on Tim Cook for Apple's big day

Jordan Hart,Steven Tweedie,Jyoti Mann   

All eyes are on Tim Cook for Apple's big day
Apple CEO Tim Cook.Apple
  • Apple's much-anticipated WWDC 2024 keynote kicks off at 1 p.m. ET.
  • Tim Cook is set to take the stage and reveal Apple's generative AI strategy.

Apple's Worldwide Developer Conference keynote on Monday is expected to herald some major announcements from the tech titan.

This year's WWDC has been highly anticipated by analysts, investors, and beyond, who all want to know what CEO Tim Cook will reveal about Apple's generative artificial intelligence efforts. Major updates to iOS will also reportedly be announced from 1 p.m. ET.

An AI announcement from Apple can't come soon enough, analysts have said.

"Apple doesn't have to be first, but it can't be on the outside looking in when it comes to AI," Wedbush Securities managing director Dan Ives previously told Business Insider.

Although neither company has officially announced the deal, Bloomberg reported that Apple and OpenAI will likely partner to bring an AI chatbot to iPhones. OpenAI launched the new GPT-4o in May.

Other changes Apple is expected to unveil include updated Mac, iPad, and Vision Pro operating systems, AI-generated emojis, and a complete overhaul of Siri. By bringing the power of AI to Siri, the virtual assistant could integrate with Apple apps to perform a wider range of tasks than it's been capable of.

Apple is reportedly expected to reveal AI integrations throughout iOS 18 that focus on making everyday tasks on your iPhone easier, such as summarizing and responding to emails and recapping articles.

And while no new hardware is expected to be announced this year — last year, they introduced the Vision Pro — all eyes are on Apple to finally set the stage for an "AI iPhone" expected to be revealed later this year.

WWDC is Apple’s biggest conference

WWDC is Apple’s biggest conference
Apple Park.      Getty Images

The Worldwide Developers Conference is held by Apple every year. It starts with a keynote speech from CEO Tim Cook that's available to watch on apple.com.

WWDC is being held at Apple Park, its headquarters in Cupertino, California. It's colloquially called "the ring" or "the spaceship" because its giant circular design resembles a flying saucer.

Developers will attend various sessions at the conference, which runs until Friday.

'AI-driven accelerated growth cycle'

Apple is reportedly partnering with OpenAI.      Budrul Chukrut/SOPA Images/LightRocket via Getty Images

Wedbush Securities analysts including Dan Ives said in a note that the AI-infused products and services "will be the narrative of the Apple story for the coming years."

They predict a formal announcement of Apple's rumored partnership with OpenAI, which they think is a chatbot based on Apple LLMs and that an AI App Store will be unveiled.

They also think an AI-powered iPhone 16 launch could be on the cards this year too.

Vision Pro headset was last year’s WWDC reveal

Vision Pro headset was last year’s WWDC reveal
Tim Cook and Apple Vision Pro.      Justin Sullivan/Getty Images

Tim Cook unveiled Apple's first mixed-reality headset, the Vision Pro, at last year's WWDC. It was the first major product announcement since the Apple Watch in 2014.


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