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Apple just unveiled new iPads including Pro models with OLED screens for the first time

Jordan Hart,Sarah Jackson,Ana Altchek   

Apple just unveiled new iPads — including Pro models with OLED screens for the first time
  • Apple revealed new iPad Air and iPad Pro models at its "Let Loose" event on Tuesday.
  • The iPad Pro models are the first to feature OLED displays with deeper contrast.

Apple overhauled its iPad lineup on Tuesday during its "Let Loose" event in California — introducing fancy new OLED screens for its top-of-the-line Pro models.

Apple CEO Tim Cook called it "the biggest day for iPad since its introduction," and it looks like the tech giant did some serious updates.

The iPad Air will now come in two sizes: an 11-inch display and a 13-inch display.

In a notable switch-up, Apple put the front-facing camera on the side of the bezel for the first time.

The iPad Air comes in four colors: a new blue, a new purple, and the usual starlight and space gray. Storage starts at 128 GB but now also has two new options: 512 GB and 1 TB.

The 11-inch Air costs $599, and the 13-inch is $799. They're ready to order Tuesday and will be available next week.

Say hello to the new iPad Pro, the first with an OLED screen

Apple says the new iPad Pro, which features its M4 chip, is the "thinnest Apple product ever." The 13-inch option comes in at 5.1 millimeters — thinner than an iPod Nano.

But the standout feature is the new screen, the first OLED display in the iPad lineup. Apple says the new screen, which it calls the Ultra Retina XDR, offers richer colors and better contrast.

Those new screens appear to have boosted the price of the Pro lineup significantly. The new 11-inch iPad Pro is available to order Tuesday for $999, and the 13-inch option costs $1,299 — a $200 increase from the previous generation.

The new Pro models come in four storage options: 256 GB, 512 GB, 1 TB, and 2 TB.

Apple touted the M4 chip as four times as fast as the old M2 chip and 10 times as fast as the original iPad Pro, launched in 2015.

Apple described the M4 as an "outrageously powerful chip for AI." It says the chip will let iPad users isolate a subject from its background in a photo and a video with a tap in Final Cut Pro.

The iPad Pro's back and front-facing cameras are 12 megapixels, and Apple says a new "True Tone" flash uses AI to adjust to shadows when scanning documents. The front-facing camera is also now on the landscape bezel, similar to the Air models.

Apple also on Tuesday unveiled new iPad accessories, including a Magic Keyboard priced at $299 for the 11-inch and $349 for the 13-inch iPad Pro. The new Pencil Pro stylus costs $129.

Apple was looking to boost iPad revenue as the lineup grew stale. The last major iPad release was in 2022. In Apple's fiscal second quarter, iPad sales missed analysts' estimates, with revenue of $5.56 billion, down 17% from last year.

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