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  4. We now know just how much money Elon Musk's X made after his takeover — and it's a lot less than before his purchase

We now know just how much money Elon Musk's X made after his takeover and it's a lot less than before his purchase

Geoff Weiss   

We now know just how much money Elon Musk's X made after his takeover — and it's a lot less than before his purchase
  • Elon Musk himself said in 2023 that X's revenue was down.
  • Now we have numbers to back it up.

Elon Musk was right: X did lose a lot of revenue when he took over.

The company's revenues plunged in the wake of his fraught acquisition of the social-media giant, Bloomberg reported, citing documents it obtained.

According to regulatory filings seen by Bloomberg, X generated $1.48 billion in revenue in the first half of 2023 — down roughly 40% from the first six months of 2022.

Musk completed his $44 billion Twitter purchase in October 2022.

The docs obtained by Bloomberg also show X lost $456 million in the first quarter of 2023.

X responded to a request for comment from Business Insider with an auto-reply saying, "Busy now, please check back later."

Musk's relationship with the advertising community — from which X makes most of its money — has been strained.

At an event last year, he infamously told advertisers to go "fuck" themselves after several — including Disney, IBM, Apple, and Lionsgate — abandoned the platform following a post by Musk that was criticized as antisemitic.

Advertisers also fled last year as reports revealed that certain ads were appearing against white-supremacist and antisemitic content.

The documents obtained by Bloomberg were filed by X to state regulators in its quest to build a Venmo-esque peer-to-peer payment platform.

Also of note in the filings Bloomberg obtained: Despite Musk's long-standing interest in cryptocurrency, X Payments told Maine regulators that it had no plans to facilitate transactions with virtual currencies.

Musk, a cofounder of PayPal, has outlined a grander vision for X as an "everything" app, where he said users could base their "entire financial world."

He's previously floated a high-yield savings account on X to incentivize users to keep money on the platform.


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