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  4. X CEO Linda Yaccarino says she 'lived on a lot of planes' as she flew across the country to try to woo advertisers back to the platform

X CEO Linda Yaccarino says she 'lived on a lot of planes' as she flew across the country to try to woo advertisers back to the platform

Pete Syme   

X CEO Linda Yaccarino says she 'lived on a lot of planes' as she flew across the country to try to woo advertisers back to the platform
  • Linda Yaccarino told CNBC she's "lived on a lot of planes lately" as X tries to woo advertisers.
  • That included a trip to Hollywood where she told agents to "dream up what they would want," per the FT.

Linda Yaccarino, the CEO of X, told CNBC on Thursday that she's spent much of her time at the company formerly known as Twitter trying to entice advertisers back to the platform.

"I've lived on a lot of planes lately, direct conversations with CMOs and CEOs," she said.

It's unclear whether Yaccarino traveled commercially or by private jet. Twitter has used private jets in the past, such as for the company's former chief marketing officer to help close Elon Musk's acquisition.

The X CEO's travels included jetting to Los Angeles last month to try to woo Hollywood stars, influencers, and Disney executives, the Financial Times reported.

Yaccarino told talent agents to "dream up what they would want and that X will try to build it," one person who attended the meetings told the FT.

X has suffered an exodus of advertisers since Musk's takeover. Half of its top 100 advertisers stopped in the first 25 days after he took control, according to Media Matters.

And internal documents obtained by The New York Times showed ad revenue was down 59% year-over-year — contrary to Musk's claim that "almost all advertisers have come back."

Yaccarino told CNBC that during the meetings with advertisers "we cover a lot of ground, and I focus on those that have either maybe paused or reduced spending, to remind them about the power of the platform, and the power of the user base, and the economic potential of them partnering with us again."

She previously told X staffers that they needed to deploy "hand-to-hand combat" to win back advertisers, referring to persuading advertisers in person rather than from behind a desk, the FT reported.

X did not immediately respond to Insider's request for comment.


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