But one of the most crucial time periods in the company's history came in the early 2000s, when the still-new Alibaba battled out with the behemoth eBay to gain e-commerce dominance in China.
Porter Erisman, in his incredible documentary "Crocodile in the Yangtze," captures the thrilling rise of the company through real footage and photos. Erisman worked there throughout its critical years (though he had left the company by the time he started making the documentary).
The entire film, which will be released at the end of May, is entertaining, suspenseful, and more than worth a watch. Until then, Erisman has given us permission to use scenes from his film to tell Alibaba's story, as he saw it through his own eyes.