scorecardI paid $144 to weld a permanent bracelet onto my wrist and one year later, it's still my favorite no-maintenance accessory
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I paid $144 to weld a permanent bracelet onto my wrist and one year later, it's still my favorite no-maintenance accessory

Jordan Parker Erb   

I paid $144 to weld a permanent bracelet onto my wrist and one year later, it's still my favorite no-maintenance accessory
LifeThelife2 min read
Insider's reporter having a bracelet welded around her wrist at Catbird in New York.    Jordan Parker Erb/Insider
  • Catbird, a store with locations in New York City, is known for its viral permanent jewelry.
  • Last year, I got one of their gold "forever bracelets" welded around my wrist.

Last year, the concept of permanent jewelry took off on social media, and people around the country began flocking to jewelry stores like Catbird to get bracelets welded — or, as Catbird calls it, "zapped" — onto their wrists.

Catbird has offered "forever bracelets" since 2017, but they surged on TikTok last summer. By July 2022, videos about the process gained millions of views, and hashtags like #permanentjewelry and #permanentbracelet had hundreds of millions of views each.

Not one to miss out on viral fun, I took my mom to Catbird in New York City to get our bracelets welded on. In the months that followed, it's become one of my favorite accessories — in large part because I never have to think about putting it on.

The process sounds scary, but believe me, it's not

A gif shows the author being "zapped," or having a bracelet welded onto her wrist.
Though the welding produces a flash of light, it doesn't actually hurt.      Jordan Parker Erb/Insider

Speaking frankly, having a bracelet welded onto your body sounds a bit horrifying. My mom was unsettled when I told her about it, but was reassured after learning the bracelets don't attach to your skin, and the process is painless.

From start to finish, it takes just a few minutes: an employee fits the chain to your wrist, then welds it closed so there's no clasp. You'll see a little flash and hear a crackle, which is the welding tool "zapping" the chain together.

Even a year later, I still consider my permanent bracelet both a sweet memory and a fabulous accessory, and I'm itching to go back for more.

While my bracelet is still in-tact, my mom's broke

The author and her mom show off their gold bracelets.
Both my mom and I were thrilled with our matching bracelets.      Jordan Parker Erb/Insider

Permanent jewelry is meant to be, as the name suggests, permanent. But nothing in life is guaranteed — forever bracelets included.

My mom's bracelet snapped while working out a few months after we got them welded. Part of the bracelets' appeal is their tiny, delicate size, but it can also leave them vulnerable to breaking when snagged or put under stress.

Mending the bracelets is a simple enough fix; Catbird can reattach the jewelry if it breaks for a $10 welding fee. While my mom hasn't been back to the city since it broke, the option to have it rewelded gives me peace of mind while wearing mine (which has survived the year without issue).

I'm low-maintenance when it comes to jewelry, so I'm happy to have an accessory I don't have to think about

Bracelets on an Insider reporter
The bracelet is an easy go-to accessory, since it can't be removed.      Jordan Parker Erb/Insider

When I take my jewelry off at the end of the day, there's typically a decent chance that I don't put it back on again for days or weeks. Accessorizing is the last thing I think about while getting ready, so I've appreciated having a piece I never have to take off and put back on.

The bracelet I chose, a $144 paper-clip-patterned chain, stacks well with my other jewelry and appears to be thoughtfully accessorized when, in reality, I rarely think about it at all.




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