TiVo is skyrocketing after reports it's selling itself

Shares of TiVo are skyrocketing on a report that the company is in talks to sell its business.

According to the New York Times, TiVo is in talks with TV patent holder Rovi Corp to acquire its business.

According to the report, the company that helped make DVR popular is in "advanced talks"

The stock skyrocketed nearly 18% at the market open on the news.

More to come...