<ul><li>Riteish and <keyword id="929015" type="PERSON" weightage="20" keywordseo="Genelia-Deshmukh">Genelia Deshmukh</keyword> star in <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>’s new campaign.</li><li>Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal.”</li></ul>Snapdeal today announced the launch of a new brand campaign “Brand Waali Quality, Bazaar Waali Deal.” The campaign highlights Snapdeal’s positioning as a shopping destination that disrupts the notion that only expensive products offer good quality. Taking a direct approach, the campaign disrupts the notion that only expensive products/brands offer good quality. In a straightforward manner, it aims to communicate Snapdeal’s unique value proposition - good quality at low prices The campaign “Brand Waali Quality, Bazaar Waali Deal,” features Bollywood actors <keyword id="1420" type="PERSON" weightage="20" keywordseo="Riteish-Deshmukh">Riteish Deshmukh</keyword> and Genelia Deshmukh Using humour, the campaign takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded. Through a series of videos, the campaign challenges the conventional “brand-oriented” thinking and draws the attention of the audience to the depth of high-quality choice that is available online and showcases that great quality is also available at affordable prices. The campaign is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focussed on getting good quality, high utility items including fashion, accessories, homeware and much more. <div type="Youtube" id="mkqeUk6ylkc" title="Snapdeal | Brand Waali Quality Bazaar Waali Deal | NEW VIDEO 1 | Riteish | Genelia | Online Shopping" thumbUrl="https://i.ytimg.com/vi/mkqeUk6ylkc/mqdefault.jpg"></div> Speaking on the release of the campaign, Snapdeal’s CEO &amp; Co-founder, <keyword id="219793" type="COMPANY" weightage="20" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> said, “Value is an integral part of India's purchase journey - online or offline. It is shaped by decades of experience &amp; acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.” The campaign is designed based on consumer insights gathered through extensive research. While users are familiar with value-priced options, they also seek a consistently predictable experience on quality, assortment, price and service. Snapdeal has built out a complete solution, where the entire assortment on the platform is aligned with the value e-commerce tenets of good quality at low prices. With its distinctive positioning, as seen in the campaign, Snapdeal is visibly reaffirming its leadership in the value e-commerce space. While value retail has traditionally thrived in India’s bazaars and in more recent times through modern format value retailers, an online equivalent of the same was missing. Snapdeal is India’s only e-commerce platform that is solely focused on the value segment. Unlike other platforms, which have bits of value selection dispersed across the entire assortment, 100% of Snapdeal is about value. The market for value retail in India is estimated at USD 210 Bn, which is 3 times of branded retail. Depending on the category, while 15-40% of the branded market is already online, only 2-3% of the unbranded, value merchandise is online. This vast value e-commerce opportunity is also enabled by the growth of e-commerce beyond India’s top ~ 40Mn households to the next ~ 170 Mn households, accounting for nearly 60% of India. Conceptualized and developed in partnership with All things small and EO2, Snapdeal’s “Brand Waali Quality, Bazaar Waali Deal'' will reach out to consumers pan-India. The campaign will also highlight the ease of buying on Snapdeal and the simplicity of payments and returns. The campaign includes 10 videos ranging and will run across a variety of media. The campaign has gone live today and will run over the summer months.

Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign

<ul><li>Plant-based foods are basically products made entirely from plant ingredients such as pea protein and coconut oil, but replicate the taste and smell of animal meat. </li><li>The company aims to launch plant-based kebabs, biryanis, and curries and several other products in the coming months. </li><li>The actor couple which had turned vegan years ago, is betting on the plant-based meat trend. </li></ul>Actors Genelia and <keyword id="1420" type="PERSON" weightage="20" keywordseo="Riteish-Deshmukh">Riteish Deshmukh</keyword> have turned entrepreneurs with their latest venture – <keyword id="9608976" type="UNKNOWN" weightage="20" keywordseo="imagine-meats">Imagine Meats</keyword> – a plant-based meat foods company. The actor couple which had turned vegan three years ago, is betting on the plant-based meat trend. Plant-based foods are basically products made entirely from plant ingredients such as pea protein and coconut oil, but replicate the taste and smell of animal meat. “Seeing firsthand the innovation underway in the global food industry, Riteish and I were encouraged to take this big step and bring to you delicious foods which are so much better for the planet. We want Imagine Meats to be the choice for anybody seeking the taste of meat, without the guilt of environmental and public health impacts - just as it will be for our own family. It is our mission to make the world kinder and safer for our children, and this is a great start,” said Genelia in a statement. The duo has partnered with the US-based global ingredients manufacturer Archer Daniels Midland (ADM) and Good Foods Institute to experiment and bring out products under the Imagine Meats brand. The company aims to launch plant-based kebabs, biryanis, and curries and several other products in the coming months. <div type="twitter" handle="Riteishd" handlename="Riteish Deshmukh" image="http://pbs.twimg.com/profile_images/1267829693371146246/c68wvE91_normal.jpg" favoritecount="256" retweetcount="15" status="Let’s MEAT soon!! @ImagineMeats https://t.co/SEEEcUXUeK" createdat="1595237794000" id="1285146571487744003"></div> “I have been a hardcore meat eater who turned vegetarian 4 years ago. Let me be honest - there have been times when I have craved the taste and indulgence of meat. With <keyword id="9608977" type="UNKNOWN" weightage="20" keywordseo="plant-based-meats">plant based meats</keyword> around, I am a much happier vegetarian now. I would rather just imagine meat,” said Riteish Deshmukh. Plant-based meat has become a trend globally because of the several benefits that come along with it. A <keyword id="3427960" type="PERSON" weightage="20" keywordseo="Plant-based-diet">plant-based diet</keyword> is reported to be beneficial in <a href="https://www.health.harvard.edu/blog/what-is-a-plant-based-diet-and-why-should-you-try-it-2018092614760">cutting down heart risks.</a> “Plant-based meats have immense potential to help us safeguard planetary health, without sacrificing our tastes. India is taking its first steps, in a sector which is soaring globally and demonstrating a model to save the planet. With our agricultural biodiversity and the opportunity to benefit our farmers and talented workforce, India can be a lynchpin of growth for the global sector,” said Varun Deshpande, managing director at the Good Food Institute India SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/hindustan-unilever-first-quarter-earnings-preview-and-share-price-chart/articleshow/77064090.cms">Chai and sanitiser may save the quarter⁠ for Hindustan Unilever</a> <a href="https://www.businessinsider.in/business/news/mukesh-ambani-owned-reliance-jio-compared-to-alibaba-and-tencent/articleshow/77059624.cms">If Alibaba and Tencent are rolled into one, it may look a lot like Mukesh Ambani’s Reliance Jio ⁠— only much smaller for now</a>

Genelia and Riteish Deshmukh turn entrepreneurs selling plant-based kebabs, biryanis and more

<img class="gwt-Image" src="/photo/40600527.cms" /> 
 
Bollywood is a dynamic land. Just like we see actors being replaced in movies and as television hosts, there is no dearth of replacements in the endorsements land. Here, we have a look at the famous celebrity replacements in the advertisement industry. 
 All images have been taken from Facebook accounts of the related <keyword id="31174" type="PERSON" weightage="100" keywordseo="brands">brands</keyword>.

Products That Replaced Celebrities For Their Endorsements

Mumbai, On the occasion of Chatrapati <keyword id="19988037" type="General" weightage="20" keywordseo="shivaji-maharaj" source="keywords">Shivaji Maharaj</keyword> Jayanti on Monday, it was announced that <keyword id="19915083" type="General" weightage="20" keywordseo="riteish-deshmukh" source="keywords">Riteish Deshmukh</keyword> will direct and feature in the historical action drama '<keyword id="20641344" type="General" weightage="20" keywordseo="raja-shivaji" source="keywords">Raja Shivaji</keyword>'. Riteish said: "In the annals of history, there emerges a figure that transcends mere mortal existence-a legend, an icon, an eternal flame of inspiration. <keyword id="19966480" type="General" weightage="20" keywordseo="chhatrapati-shivaji-maharaj" source="keywords">Chhatrapati Shivaji Maharaj</keyword> is not a mere historical figure; he is an emotion, a timeless saga of valour, and a beacon of hope that has illuminated hearts for over three and a half centuries." He added that his deepest aspiration has always been to immortalise Chhatrapati <keyword id="20341685" type="General" weightage="20" keywordseo="shivaji" source="keywords">Shivaji</keyword> Maharaj's awe-inspiring journey on cinema. "A journey of epic proportions, depicting the rise of a boy who defied the invincible, sparking the flames of Swarajya. A rebel whose courage knew no bounds, he didn't just rule land, he conquered hearts, earning the endearing title of 'Raja Shivaji'. " Jio Studios and Mumbai Film Company have come together for the bilingual film that brings to life the journey of a young Shivaji who rebelled against the mighty powers to be and went on to become the revered Raja Shivaji and establish Swarajya. Genelia Deshmukh, producer, Mumbai Film Company added: "Bringing the epic life of Shri Chhatrapati Shivaji Maharaj on celluloid has been our long standing passion. We embark on a noble quest, not merely to produce a film, but to weave a narrative thread that enriches the tapestry of our culture and history. 'Raja Shivaji' is our biggest dream." The epic saga, which will be in Hindi and Marathi, will have music composed by maestros Ajay-Atul, while cinematography will be helmed by iconic visual storyteller Santosh Sivan, marking his debut in Marathi cinema. Sharing their heartfelt sentiments on composing the soundtrack of Raja Shivaji, acclaimed music duo Ajay-Atul said: "Even after decades, there is only one king on this Earth, whose presence remains eternally alive in our heart, breath, blood. We are excited as the story of his valour, the thrill of his prowess is poised to resonate globally through this cinematic endeavour. "For any artist, to be able to contribute to the legacy of our King is a source of immense pride. We consider ourselves very fortunate to have this golden opportunity to be a part of the homage to the revered king - Raja Shivaji."

Riteish Deshmukh to direct, star in historical action drama 'Raja Shivaji'

<ul><li>To buy clothes that are one of a kind, inexpensive and don’t harm the environment, young consumers are turning to <keyword id="1599035" type="General" weightage="20" keywordseo="thrift-stores" source="Orion">thrift stores</keyword> in India.</li><li>In the last few years, many small thrift stores have mushroomed on Instagram.</li><li>As of August 16, there were 8 million hashtags on thrift shops, 12.6 million hashtags on thrift and over 605k posts on thrift in India alone.</li><li>Business Insider India speaks to thrift store owners and regular shoppers to analyse its popularity in India and where the trend is expected to go from here.</li></ul>In an attempt to reduce fashion’s carbon footprint on Earth, young millennial and GenZ consumers are going out of their way to upcycle and resell their clothes online and increase their wardrobe’s shelf life. In the last few years, many small thrift stores have mushroomed on Instagram. As of August 16, there were 8 million hashtags on thrift shops, 12.6 million hashtags on thrift and over 653k posts around thrift in India alone. Sustainability is at the heart of this trend. Consumers look for pre-loved, long-lasting clothes that are one of a kind and inexpensive. The cherry on top is that these <keyword id="2146105" type="General" weightage="20" keywordseo="second-hand-clothes" source="Orion">second-hand clothes</keyword> don’t add to the mushrooming landfills, instead they find a new home and are loved by another consumer yet again. <div type="image" title="thrift (1)" msid="93621040" hostid="261" caption="&amp;lt;p&amp;gt;Rachel D&amp;#39;cruz&amp;lt;/p&amp;gt;"></div> According to market research firm Talkwalker, GenZ has mastered the art of upcycling and reselling clothes, thanks to online thrift stores and the ability to start their own shops. A thrift store is essentially a place that sells clothing that was once worn or used by someone else, and also includes shoes, accessories, books, etc. Another report by global thrift retailer <a href="https://www.thredup.com/resale/#size-and-impact">ThredUp</a> notes second-hand apparel is becoming a global phenomenon and is expected to grow 127% by 2026, with Asian countries witnessing a 3-fold growth. Globally, second-hand clothes already occupy 9% of the overall fashion closets and thrifting is expected to grow to 31%, with US, Europe, Asia and Africa leading the trend. <img src="https://lh6.googleusercontent.com/ePXR1_khspvM7zFz9qt6hoZ27YoqiPRhoCD97SAV5KY_bs9D8XVb9f98Vv0sA3GtMyHJZ3z3JiwbiK6WLyLeM411ye1Ap1G8hNWQTkwl_DyqlcAB2F4sAQEfqBrCk32e3yR7CqVBA_2Jk_qiMe9qfEU" style="" /> This trend – which has also caught the attention of Bollywood stars such as Alia Bhatt, Genelia Deshmukh and Bhumi Pednekar – is reshaping the fashion industry. A movement against fast-fashion; building affordability Thrifting aims to challenge the growing prominence of fast-fashion, which encourages consumers to buy more frequently at low prices, a trend started by brands like H&amp;M and Zara. Fast-fashion is also fueled by <a href="https://www.thredup.com/resale/#whos-thrifting-and-why">social media</a>, which make consumers believe that they need to dress as per the latest styles. Thrifting, on the other hand, ensures that a piece of cloth is used to its fullest as it moves across different closets, before it finally ends up in a landfill – fully utilized. <div type="image" title="thrift" msid="93621049" hostid="261" caption="&amp;lt;p&amp;gt;Rachel D&amp;#39;cruz&amp;lt;/p&amp;gt;"></div> However, for Indian consumers, affordability is a big factor for shopping in thrift stores besides sustainability, Aparna Balasubramanium, founder of The Fine Finds, told Business Insider India. “I don't think people come to thrift stores essentially because it's sustainable. While sustainability is a factor too, I do think that affordability plays a role and in some cases, how unique the items are, plays a much more significant role,” said Balasubramanium. A recent report by Kantar India also highlighted how India is accepting a sustainable lifestyle but consumers want options that don’t burn a hole in their pockets. It said, “The cost-of-living crisis reminds us that green products need to be affordable for sustainability to become mainstream. Brands that offer sustainable options that are affordable will be favoured.” A point that is borne out by Delhi-based Esmita Mondal, a loyal shopper of thrifted clothes, who found it easier to buy second-hand clothes and share it with her two siblings. “The issue with buying clothes from outlets like Zara or fast fashion is that, first of all, the clothes are for a specific time period and when the trend is out, people don't like to wear it. Secondly, the cost is too much for that,” said Mondal. “So affordability is the first thing that was there in my mind and second, sustainability, which I learned later online,” said Mondal. <div type="image" title="Thrift stores model (1)" msid="93620832" hostid="261" caption="&amp;lt;p&amp;gt;Canva&amp;lt;/p&amp;gt;"></div> What’s good for the West, is good for us too When it comes to fashion, Indians look up to the Western world and follow in their footsteps, which has helped remove some of the stigma around second-hand clothes and boosted thrifting, believes Rachel D’cruz, an avid thrift shopper and recent owner of Let’s Thrift. “People now have an idea that there’s nothing wrong with buying <keyword id="1589757" type="General" weightage="20" keywordseo="used-clothes" source="Orion">used clothes</keyword>. I think their main concern was that clothes would be unhygienic and … that it's not good for their status. Now, because they know that the Western culture also believes in thrift stores, Indians know it's a trend and people are okay with it,” D’cruz said. In the US, the second-hand market is expected to <a href="https://www.thredup.com/resale/#size-and-impact">more than double</a> by 2026, reaching $82 million. A typical thrift store collects pre-loved clothes, curates them after fixing them for its future owners – which could mean fixing any defects, dry-cleaning and sanitizing them. Items are priced as per their brand value, condition, and vintage pieces are priced the highest. Stocking items that are inclusive in sizes, gender and prices are making thrift shops extremely attractive to the socially and environmentally conscious consumers. Future of <keyword id="14743462" type="General" weightage="20" keywordseo="thrifting-in-india" source="Orion">thrifting in India</keyword> The next wave of thrifting in India will be driven by brands and retailers. Alia Bhatt’s kids clothing start-up Ed-a-Mamma, is one of the early players in the segment that encourages parents to resell after using their clothes through its online platforms. It intends to explore thrifting in a big way in the near future. “I'm sure that the minute we open our own exclusive stores, we would also be promoting thrifting in a big way. I'm sure going forward, more and more people will start warming up to it and it will trickle down to all the major brands who believe in sustainability,” Iffat Jivan, head of business at Ed-a-Mamma told Business Insider India. Rebranding second-hand clothes as ‘pre-loved’ and ‘thrifted’ clothes could also help in removing the stigma around these clothes among Indians, and make them fashionable and desirable, industry players say. Aleena Shibu, founder and owner of Thrift India, believes that awareness is growing and consumers now come to shop for party looks too. “Recently, we have been getting a lot of requests from people who have special events and they prefer to get things from a thrift store as opposed to getting a brand new piece. So, people are more conscious than they were before but there definitely needs to be a lot more awareness regarding this,” said Shibu. Thrifting offers a unique solution to controlling clothing waste by making closets greener and circular. However, wider adoption of thrifted clothes will depend on making them affordable, and boosting awareness and marketability of these clothing.

GenZs, millennials are turning to thrift stores to upgrade their wardrobe while saving the environment

<ul><li><keyword id="6361491" type="COMPANY" weightage="20" keywordseo="Procter-Gamble">Procter &amp; Gamble</keyword> also announced new declarations aimed to accelerate gender equality across India, at its #WeSeeEqual summit, held virtually.</li><li>Built on the theme ‘#Unsaid and #Undone’, the summit brought together leading voices on Gender Equality to challenge the current discourse and commit to the actions needed for progress.</li></ul>Procter &amp; Gamble today announced its commitment to achieve equal <keyword id="10779840" type="UNKNOWN" weightage="20" keywordseo="representation-of-female-directors">representation of female directors</keyword> behind the camera for its advertisements across brands in India over the next three years. P&amp;G will lead this through a comprehensive set of actions to do its part to build, fuel and connect a pipeline of diverse female talent in advertising, media and content opportunities as a systemic solution. Sharat Verma, Chief Marketing Officer and Vice President – Fabric Care, <keyword id="113078" type="COMPANY" weightage="20" keywordseo="PG-India">P&amp;G India</keyword> said, “At P&amp;G, we want to leverage our voice in advertising and media to be a force for good and a force for growth. We are proud of the progress we have made in sparking conversations on gender equality through campaigns like Ariel #ShareTheLoad, Whisper #KeepGirlsInSchool, Gillette #ShavingStereotypes, among others. As we continue to drive accurate portrayal of women in front of the camera, we understand the importance of driving <keyword id="10779838" type="UNKNOWN" weightage="20" keywordseo="equal-representation">equal representation</keyword> behind the camera. With that in mind, over the next three years we are committing to achieve equal representation of women directors for advertisements we make across our brands in India. We believe that having more women behind the camera will help the industry achieve a more accurate and unbiased portrayal of women in advertising.” P&amp;G will also continue to build on its aspiration to achieve responsible advertising by breaking stereotypes and busting myths via its advertising including characteristics, roles and context. Procter &amp; Gamble also announced new declarations aimed to accelerate gender equality across India, at its #WeSeeEqual summit, held virtually. Built on the theme ‘#Unsaid and #Undone’, the summit brought together leading voices on Gender Equality to challenge the current discourse and commit to the actions needed for progress. Hosted virtually for the first time, the event saw distinguished advocates and personalities like Sania Mirza, Faye D’souza, Ritesh Deshmukh, Genelia Deshmukh and many more, come together to address the challenges of gender and women’s equality. Madhusudan Gopalan, CEO, P&amp;G Indian Subcontinent said, “At P&amp;G, we are committed to be a force for good and a force for growth. In line with that, we want to drive equal opportunities for women and girls in education, at home, and in the workplace. In India, we have made strong progress through our initiatives like Whisper Menstrual Health and Hygiene Program, P&amp;G Shiksha, working with women-owned businesses and campaigns like Ariel #ShareTheLoad and Gillette #ShavingStereotypes. Our new declarations will further accelerate our progress through a series of new actions, commitments and partnerships. Promoting equality is critical, now more than ever as we recover from the current health crisis in India.” P&amp;G announced the following new declarations to take action and inspire change on Gender Equality in India: <ul><li>P&amp;G will continue on its commitment to raise awareness about menstrual hygiene, through its brand Whisper®. P&amp;G has educated more than 4 crore girls in India on menstrual hygiene till date and will educate more than 2.5 crore adolescent girls, on puberty and hygiene over the next three years</li><li>In line with P&amp;G India’s announcement to invest in women-owned businesses in 2018, the company has already spent more than ₹200 Cr ($30 million) with women-owned businesses in India. Furthering this commitment, P&amp;G will spend ₹300 Cr by deliberately working with women-owned businesses in India over the next three years</li><li>P&amp;G India will drive equality behind the camera by creating equal opportunities, capability and resource sharing. Over the next three years, P&amp;G commits to have equal representation of female directors for its advertisements across brands in India. </li><li>In order to provide equal opportunity for women in STEM roles, P&amp;G will:</li><li>Build digital and technological capability of 10,000+ women across P&amp;G’s external network (including customers, retailers, agency partners, among others) over the next year. This will help unlock their potential and enable them to meet their career aspirations </li><li>Leverage Government’s NEEM Mission across all plant locations in India to upskill and create opportunities exclusively for girls in the neighbouring communities around its plant. P&amp;G has already kickstarted this with its first of its kind initiative called ‘Venus Betiyaan’ at its Bhiwadi Plant, where they are bringing in girls for apprenticeship opportunities and experience on working on the shopfloor</li><li>Annually engage with 150+ colleges that offer STEM curriculum via a dedicated program focused on breaking gender barriers in STEM and Supply Chain. The company will also work with NITIE towards tackling on-ground, perception-based and opportunity-linked barriers with an aim to double the gender ratio on NITIE campus over the next 5 years</li><li>P&amp;G is introducing ‘Share the Care’, a new inclusive parental leave policy in India. This will entitle all new parents including biological parents, domestic partners, adoptive parents, parents in same-sex couples to 8 weeks fully paid parental leave. This builds on the company’s existing maternity leave policy of 26 weeks for birthing mothers and adoption leave of 26 weeks for primary caregivers.</li></ul>

You Searched For "Genelia Deshmukh" and got 6 results

Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign

BI India Partner

Genelia and Riteish Deshmukh turn entrepreneurs selling plant-based kebabs, biryanis and more

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Products That Replaced Celebrities For Their Endorsements

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Riteish Deshmukh to direct, star in historical action drama 'Raja Shivaji'

IANS

GenZs, millennials are turning to thrift stores to upgrade their wardrobe while saving the environment

Karuna

Debolina

P&G commits to achieve equal representation of female directors behind the camera for its ads in India over the next three years

BI India Partner