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Holi’s celebrated across India, and in very distinct ways. Your place to be this <a href="http://www.businessinsider.in/searchresult.cms?query=Holi&amp;sortorder=effectivedate">Holi</a> really depends on the kind of experience you want to have. 
 
The celebrations range from religious temple rituals to modern parties with DJs, bhang, and colors. 
 
Here’s a comprehensive <a href="http://www.businessinsider.in/searchresult.cms?query=Holi&amp;sortorder=effectivedate">Holi</a> Festival Guide incase you’re in India this year: 
 
<a href="http://holifestival.com/files/userdata/images/holi-feast-3.jpeg">Image Source</a>

7 Awesome Places to be this Holi

Hindus all over India and abroad will celebrate Holi on Wednesday, March 8, 2023. Holi is popularly known as the festival of colours that facilitates a happy union of families, friends and communities. Celebrated every year on the full moon day of falgun month (February – March), Holi has a very long history in India’s cultural tradition. Holi marks a fresh beginning and new opportunities. There is no better time in the year than this season to show your family and friends how much you love them. Here are a few <keyword id="16722880" type="General" weightage="20" keywordseo="holi-2023-wishes-and-messages" source="Orion">Holi 2023 wishes and messages</keyword> that you can pick from to wish your loved ones. <cmsannotation type="cmsannotation" annotationid="Holi 2023 wishes and messages" comment="subhead" text="Holi 2023 wishes and messages"><keyword id="16684770" type="General" weightage="20" keywordseo="holi-2023-wishes" source="Orion">Holi 2023 wishes</keyword> and messages</cmsannotation> This Holi, I wish all the colours of the rainbow make your life more colourful and joyful. Happy Holi. May the splash of colours bring joy to you and your family. Have a happy <keyword id="13290975" type="General" weightage="20" keywordseo="holi-2023" source="Orion">Holi 2023</keyword>! Life is very beautiful and colourful, may this Holi add more love and colour to your life and your family. Happy Holi. Let's make a bonfire of our negativity and pride this Holi and make a fresh start this year. Happy Holi! May the colourful festival of Holi bring good luck and prosperity to your life. Happy Holi 2023 and have fun! Colours of happiness, colours of friendship, colours of love, may you get it all this festive season. Best wishes to you and your family for a Holi filled with sweet moments and memories to cherish for long. Happy Holi May God paint your life with the most beautiful colours! Wishing you a very colourful and joyous Holi! May this Holi bring the ultimate colours of happiness into your life and excite you for the next adventure in your life. Happy Holi Splash in the colours of fun, enjoy the delicious treats. May your life bloom with joy on this delightful occasion. Happy Holi. A friend like you deserves the best, not only on Holi, but also for the rest of the year. May this Holi brighten your path towards progress and continued success. Happy Holi! Happy Holi 2023! May this splendid festival bring you health, prosperity and achievements in life. On the happy occasion of Holi, I wish that your life is always filled with the colours of joy and happiness. Happy Holi 2023! Wishing a colourful Holi to you and your family. May you be showered with lots of blessings and beautiful colours. Best wishes to you for a Holi filled with sweet moments and memories to cherish long after. Happy Holi! May you be blessed with good health, wealth, long life, peace, happiness, and joy on the auspicious day of Holi. Happy Holi 2023! A day full of colours, a day full of excitement, a day of wishes, yes, it's Holi, a day to rejoice in love. Happy Holi. May this Holi bring you lots and lots of colourful days ahead, filled with happiness and love. Happy Holi! May this Holi bring you lots of luck for life and the fulfilment of all your dreams and desires. Warm greetings to you and your loved ones. May you forget all your worries and enjoy this day to the fullest. Happy Holi 2023. May this Holi bring lots and lots of colourful seasons and days in your life filled with plenty of happiness and love. Wish you a very Happy Holi! Good luck, happiness, prosperity, and good health — may you get all this and much more on the happy occasion of Holi. Wishing you and your family a very happy Holi! This year, may Holi fill every moment with happiness. May God bless you and your family. May the blessings from the pious bonfire fulfil what your heart desires. Happy Holi! May this Holi bring beautiful colours of joy in your life and motivate you for the next adventure in your life. It’s the time to unwind, de-stress and make a bond with sweets, thandai and colours. Happy Holi! Colours of happiness and joy are the most beautiful colours of life. Hope they stay with you forever! Wish a very Happy Holi! Life is the most colourful festival. Enjoy it to the fullest with your dear ones. Wishing you Holi filled with bright colours, water balloons, delicious gujias, and melodious songs. Enjoy the festival. Happy Holi 2023! May god fill your life with all the colours of life, joy, happiness and friendship. Happy Holi! Spread the colours of love and joy on the occasion of Holi. Wish you and your family a very Happy Holi. Splashes of joy, love, happiness, good health and wealth. May you have a colourful Holi. Sending lots of warm wishes to you and your family this Holi. May you be blessed with a day full of colours of happiness and smiles.

Holi 2023 wishes and messages for your loved ones

The mention of <keyword id="6355460" type="PERSON" weightage="20" keywordseo="Holi">Holi</keyword> festival gets everyone excited about playing with colours, spraying water on each other and eating lip-smacking snacks. 
 
The festival of colours, Holi, is just few days away now people are thronging markets to buy powdered colours, water guns, water balloons, sweets, etc. 
 
Holi celebrations have also begun in many parts of the country. One town which is quite famous for its Holi celebrations is Barsana in Uttar Pradesh. 
 
READ ALSO: <a href="http://www.businessinsider.in/I-celebrated-Holi-at-Radha-and-Krishnas-villages-and-it-was-breathtaking/articleshow/51423879.cms">I celebrated Holi at Radha and Krishna's villages and it was breathtaking</a> 
 
What makes the celebration special here is the way it is played. Holi is marked in Barsana with women beating men with sticks, which is famously known as ‘Lathmar Holi’. 
 
These images of the Lathmar Holi perfectly describe how it is celebrated in Barsana. Take a look 
 
 
(Images: Reuters)

These
photos of Barsana’s Holi celebration will lift your spirits

<ul><li>Despite the Coronavirus fear reigning supreme in a lot of people's minds and the economic slowdown, Indian brands’ excitement for Holi remains unshaken. </li><li>Leaders of different categories like Surf Excel, Facebook, Nykaa, Fanta, and Google to name a few, came forward to celebrate Holi in newer ways this year. </li></ul>Holi brings with it a yearning for home, for spending time with your loved ones and of course, memories of simpler times when the day would not be complete without gulaal and water balloons. It is not just about the colours, it is also about being with your loved ones, forgetting your differences and celebrating a day of similarities together. As the famous song from Sholay goes ‘All unite on Holi.’ Brands also do not leave any stone unturned to remind their consumers that they are a part of their big family. Whether it is about celebrating the happiness around our country, washing away old stains of differences, or spreading social awareness, brands have touched different hues of India this time, too. They have put their best foot forward and reminded the country that Holi is a festival of neutrality and positivity, which breaks the cultural differences. With Coronavirus’ fear mounting in India, not many are in the mood to celebrate. The excitement that this joyous festival brings has diminished. However, many brands have stepped up to remind consumers to be happy, prioritise their safety, celebrate Holi without water or by tapping into live streams. Here are a few campaigns that stood out: Surf Excel’s #RangAccheHain This time, Surf Excel aims to resolve the family clashes and encourages us to see the world through the eyes of little kids. Differences start clouding our vision as we grow older. This Holi, Surf Excel’s #RangAccheHain celebrates this spirit of togetherness and reminds us how a heart full of goodness and a fist full of colours can bring us closer. 
 
 <div type="Youtube" id="ImojBhmmhSA" title="Surf Excel Holi 2020 | #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/ImojBhmmhSA/mqdefault.jpg"></div>





 Nykaa’s #ColorMeFree Nykaa celebrated International Women’s Day and Holi together by encouraging women of all colours to embrace themselves. "Itni saavli hai - shaadi kaisi hogi?" "She's so pretty, for a dark girl." "Dhoop me mat raho, kaali ho jaaogi." We've all experienced these prejudices in our lives. Alas, more often that not, from our families and friends. While half of our population is darker-skinned than the rest, the unhealthy fair-skin obsession in India is real and damaging. This is what Nykaa and rapper Dee MC of Gully Boy fame mirror together in a powerful video called 'Rang.' 

 
 <div type="Youtube" id="siTfcHQ888Y" title="Rang ft. Dee MC | Official Music Video | Celebrating Women of Colour | Women's Day | Nykaa" thumbUrl="https://i.ytimg.com/vi/siTfcHQ888Y/mqdefault.jpg"></div>





 Google’s Colourful Digital Activity Google has helped people sitting behind computer screens on Holi to break the monotony and smile together. Google’s latest Easter Egg lets you go wild, colour your screens into different hues and unleash the kid inside you who loved using Paint on your desktops. 
	
	<div type="twitter" handle="GoogleIndia" handlename="Google India" image="http://pbs.twimg.com/profile_images/1046660453970202625/q_urJHzt_normal.jpg" favoritecount="834" retweetcount="158" status="🔴Step 1: Go to the Google search app. 🟣Step 2: Type ‘Holi’. 🟢Step 3: Tap on the coloured powder bowls. 🔵Step 4: Sta… https://t.co/cSyV2ogdP1" createdat="1583737078000" id="1236909075494916098"></div>





 Facebook’s More Together Facebook’s ‘More Together’ showcases how people across the country can do more by coming together, harnessing the power of their connections on the platform. The campaign marks many firsts for the company. India is the first country in the Asia Pacific region where such a campaign is being rolled out. It is also the first time Facebook has rolled out a high decibel campaign of this stature in India. It is themed around Holi and personifies the ‘More Together’ campaign, as it shows young people across geographies sharing the festive spirit, using the power of their connections built on the Facebook app. 
 
 <div type="Youtube" id="1PjfIIFEf_M" title="Facebook: 'Holi' - More Together" thumbUrl="https://i.ytimg.com/vi/1PjfIIFEf_M/mqdefault.jpg"></div>





 Livpure’s #BinaPaaniHoliManani Playing Holi with water isn't so much fun when it causes so much water waste. Livpure aims to put an end to this wasteful aspect of one of the most loved festivals of India. Their new Holi campaign #BinaPaaniHoliManani seeks to create awareness around the rampant use of water balloons, which contributes greatly to water wastage during Holi. The digital film uses kids, who face the major brunt of this problem, to make a statement against using water balloons. 
 
 <div type="Youtube" id="ocy6fGHJbBQ" title="#BinaPaaniHoliManaani - Celebrating Holi with Livpure" thumbUrl="https://i.ytimg.com/vi/ocy6fGHJbBQ/mqdefault.jpg"></div>





 Fbb’s #BuraNaKhelo fbb is voicing a strong point of view on the occasion of Holi and Women’s Day to stand-up against the bad-touch many women experience during this festival. Voicing out every women’s opinion, fbb and DDB Mudra Group, have created a film featuring Mithila Palker narrating the inner feelings of all women. The campaign urges men and women to join hands with Mithila and create awareness to ensure that women are respected and made to feel safe in all circumstances. fbb is also giving out stickers at its stores to all its customers to help create more awareness about this initiative. 
 
 <div type="Youtube" id="tIyzxPPj3gM" title="#BuraNaKhelo" thumbUrl="https://i.ytimg.com/vi/tIyzxPPj3gM/mqdefault.jpg"></div>





 MP Birla Cement’s #HappyHoli Based on a poem by noted radio presenter Neelesh Mishra that narrates a spouse’s longing for the presence of their significant other, Birla Cement’s film plays allegorical homage to the love and longing that Krishna bore for Radha. The narrative is at once playful and passionate, describing the many festivities that the celebration of Holi entails interspersed with the yearning of a wife to see her returning husband. Filled with several realistic interactions that are typical to Holi, the underlying message comes through subtly but surely: just as the gulaal colours our clothes and faces, it is those who are dear to us that colour our lives. Every individual in our family and circles adds a different hue to our journeys, some dark and some light, but it is these relationships that build us and make us who we are. They instill in us strength, integrity and stability, which are qualities that MP Birla Cement also aspires to possess. 
 
 <div type="Youtube" id="1eBvontEkzE" title="#HappyHoli!" thumbUrl="https://i.ytimg.com/vi/1eBvontEkzE/mqdefault.jpg"></div>





 Fanta’s #NoBahanaHoli ‘Khelo Fanta Wali #NoBahanaHoli” campaign, in a playful manner, reiterates the brand’s core promise of being the best companion for uninhibited playful fun this Holi. The campaign reinforces how Fanta’s bold orangey taste helps teens to unlock their playful selves, enabling them to shed their inhibitions. Teens today seem to face a lot of peer pressure and as a result go through painstaking effort to protect their curated personas, which can get in the way of maximising their enjoyment during festivals like Holi. Fanta reminds teens that its okay to let fun just be fun and that there's nothing wrong in just enjoying the moment to the fullest. In the two videos, Fanta’s brand ambassador Sara Ali Khan invites teens to shed their excuses and play their #NoBahanaHoli. 
 
 <div type="Youtube" id="Cujs3uYGFOg" title="FANTA_NO_BAHANA_SELFIE_18sec-2.mov" thumbUrl="https://i.ytimg.com/vi/Cujs3uYGFOg/mqdefault.jpg"></div>





 Max Fashion’s #MaxWaliApnoHoli Max Fashion’s campaign spins around how colours of Max bring people together during Holi, irrespective of whether they like playing with colours or not. Capturing the affectionate moments between siblings, the campaign revolves around a family of five rejoicing in the celebrations of Holi. The film focuses on the youngest member of the family who is running away from his sisters with a fear of getting coloured by them. A colourful twist is further added to their playful bond when the sisters gift their brother trendy outfits instead of soaking him in multi-colours. Through this film, Max celebrates the true spirit of Holi by celebrating togetherness and spreading happiness with their stance – #HoliApnoWali. The film has been conceptualized by Lighstream, the branded content studio owned by Rainshine Entertainment. 
 
 <div type="Youtube" id="qe2oCk1cd9s" title="#MaxHoliApnoWali" thumbUrl="https://i.ytimg.com/vi/qe2oCk1cd9s/mqdefault.jpg"></div>

Brands celebrate different hues of India this Holi

<ul><li>People are choosing to stay home this year for Holi amid fear of coronavirus.</li><li>You can still celebrate the festival by tapping into live streams and using Holi stickers on WhatsApp, Hike and other social networking platforms.</li><li>Games like Teen Patti Gold and PUBG have also added Holi-themed features.</li></ul>Amid fears of coronavirus and the tense environment created by India’s new citizenship laws, not everyone is in the mood to step out of the house to celebrate Holi, the Indian festival of colours. Last week, Prime Minister Narendra Modi and President Ram Nath Kovind announced their plans to stay away from Holi celebrations due to the this year because of the coronavirus threat. All over the country, people are taking precautions and avoiding when it comes to mass gatherings. The good news is that you don’t necessarily need to leave your house in order to celebrate Holi. Everything that makes the festival fun — like chilling with friends, splashing throwing colours at each other, and playing games — can be done online. 
	


<div type="image" title="holi2_edited" msid="74546307" hostid="261" caption="&amp;lt;p&amp;gt;Holi celebrations in Vrindhavan&amp;lt;/p&amp;gt;"></div>
 Participating in the biggest Holi celebrations across India The biggest Holi celebrations in India are hosted in Uttar Pradesh. You can tune in for what’s happening by tapping into the live stream by <a href="https://vrindavan.tv/">Vrindavan TV.</a> 
	<div type="image" title="holamohalla_edited" msid="74546400" hostid="261" caption="&amp;lt;p&amp;gt;Hola Mohalla preparations at Anandpur Sahib&amp;lt;/p&amp;gt;"></div>


 You can even catch the annual <keyword id="2751667" type="PERSON" weightage="20" keywordseo="Warrior-Holi">Warrior Holi</keyword>, or Hola Mohalla, taking place in <a href="https://www.youtube.com/watch?v=zOOL-P5Dcks">Anandpur Sahib</a> in Punjab online. Nihangs — Sikh warriors who claim to be descendants of the tenth Guru of the Sikhs, Gobind Singh — perform physical feats and participate in mock battles using real weapons. Getting everyone together One of the biggest pulls of Holi is getting to celebrate the festival with friends and family. One way to undercut the threat of coronavirus and still be in touch is to hop online and get on a video call. WhatsApp, Skype, and Google Hangouts are only some of the options on the table that allow for multiple people on a single one video call. 
	<div type="image" title="holihike" msid="74546457" hostid="261" caption="&amp;lt;p&amp;gt;New stickers introduced on Hike for Holi&amp;lt;/p&amp;gt;"></div>



 You also use social networking apps like Hike and TikTok to share the sentiment of Holi without stepping out. Both introduced new Holi-themed stickers and filters last week. On TikTok, #HappHoli2020 is currently trending. Multiplayer-gaming PlayerUnknown’s Battlegrounds (PUBG) Mobile is celebrating Holi in its own way. Players can earn items in-game by collecting gulal. The more tasks you complete, the more gulal you have in your kitty, and the more items you can redeem — including outfits, Holi-themed skin for you DP28, and a gulal trail as you jump from the plane. <div type="image" title="holipubg" msid="74546524" hostid="261" caption="&amp;lt;p&amp;gt;Holi offers on PUBG&amp;lt;/p&amp;gt;"></div>

 If PUBG isn’t your cup of tea, you can always go old-school with <a href="https://techcrunch.com/2015/03/11/moonfrog-labs/">Teen Patti Gold</a> — a mobile game based on a three-card poker that’s popular in India. The developers just added a new feature that allows players to haul dye and throw paint at one another across the table while playing the game. See also: <a href="https://www.businessinsider.in/india/news/coronavirus-cast-a-shadow-on-holi-traders-report-fewer-customers/articleshow/74505796.cms">Coronavirus cast a shadow on Holi, traders report fewer customers</a> <a href="https://www.businessinsider.in/india/news/coronavirus-may-make-holi-colours-costlier-by-50-this-year/articleshow/74473922.cms">Coronavirus may make Holi colours costlier by 50% this year</a> <a href="https://www.businessinsider.in/india/news/vrindavan-will-stay-away-from-holi-amid-coronavirus-outbreak/articleshow/74505820.cms">Vrindavan will stay away from Holi amid coronavirus outbreak</a>

Holi goes online as coronavirus fears keep people at home

After the austere winter, spring ushers in a riot of colours, synonymous with exuberance, effervescence, fun and frolic. And the festival that brings to life all these and more is the festival of colours or <keyword id="6355460" type="PERSON" weightage="80" keywordseo="Holi">Holi</keyword>. Holi is just around the corner and it’s now time to gear up and join your gang in revelry. Let your inner joy spread around. Decorate your home, adorn the outdoors and stock up your fridge with everything that shouts – you are ready for Holi. Here are a few suggestions. 
 
Deck up your lawn, backyard and terrace 
Think Holi and the first thing that comes to one’s mind is gulal-smeared faces and bodies drenched in colours. But with colour powders and liquids all over the place, celebrating Holi indoors could mean a messy house for days. That’s why playing Holi outdoors is always a smart idea. Take all the fragile objects off your terrace, balcony and lawn and deck up those areas with floral rangoli, colourful buntings and festoons. Garlands can be used to decorate the entrances and also the area where you plan to serve food. Place eco-friendly colours in bright containers in every nook and corner – so that no one can stay away from merry-making. 
 
Brighten up the interiors 
Yes, Holi is best celebrated under the open sky. But that shouldn’t stop you from soaking your home in the hues of festivities. Swap those beige cushions with bright pinks and jazzy blues. Let the cream curtains get a breather and colourful ones take charge. Go for colourful wall hangings and garlands to mark the festive spirit. In short, let there be colours all around! 
 
Peppy dance &amp; music 
Holi celebrations are incomplete without shaking a leg to some foot-tapping music. So don’t forget to make your playlist well in advance. Keep your guests’ choice and your preference in mind, but also make sure that you have the most popular Holi numbers. To add some desi tadka, keep a dholak handy and watch your <keyword id="11114" type="ORGANIZATION" weightage="40" keywordseo="Holi-party">Holi party</keyword> go crazy. 
 
Lip-smacking snacks &amp; drinks 
What’s Holi without some yummy foodie delights? If you intend to treat your guests with traditional delicacies, you can’t miss the likes of dahi bhalla, kachoris, pakoras, gujiya, mal pua and laddoos. As for drinks, you can’t miss the classic thandai. Soft drinks and fruit juices are also perfect for a Holi party. Serve everything in disposable plates and glasses to avoid the cleaning mess. 
 
Colours &amp; water 
Colours and Holi go hand-in-hand; so get some good quality, eco-friendly and organic colours that don’t harm your skin. If you want to play a mess-free Holi, go for flower petals in varied hues, instead of using real colours. While your guests would love the exotic flower shower, you could save yourself from the colourful chaos caused by the gulal and abeer. Also, keep big buckets of water nearby – so that people can clean up easily before sampling the sumptuous festive food.

Festival
Of Colours: Are You Ready For Holi?

9 Irresistible snacks to spice up your Holi celebration

<ul><li>Its that time of the year when our country becomes just a little more colorful. </li><li>However, this year, Holi will be different as we will spend the festival at home, socially distanced.</li><li>So we put together a few <keyword id="10994376" type="UNKNOWN" weightage="20" keywordseo="holi-ads">Holi ads</keyword> from recent years that are sure to bring a smile to your faces.</li></ul>This time last year, the country had already gone into a lockdown and we were hopeful that things will get better soon. One year down the line, while the country has opened up, the virus has decided to stay. Therefore, this year, Holi will and should be a socially distant affair for most of us (we really hope it is for all of us, and it is in our hands to stop the spread). Festivals, when spent away from your friends and near and dear ones, lose of lot of their charm. We will obviously miss all the colors, the fun and the food! So, to take care of our collective FOMO this year, we thought of putting together a few Holi ads for us to enjoy from the safety of our homes. This is usually the time when brands not just add a lot of colors to their ads every year, they also deliver hard-hitting messages through their campaigns. This year, we haven’t seen too much excitement around the festival so far. So here is a throwback to some of our most favorite Holi ads from the past few years: <keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword>: 'Holi' - More Together <div type="Youtube" id="1PjfIIFEf_M" title="Facebook: 'Holi' - More Together" thumbUrl="https://i.ytimg.com/vi/1PjfIIFEf_M/mqdefault.jpg"></div> <keyword id="4936765" type="ORGANIZATION" weightage="20" keywordseo="parachute-advansed">Parachute Advansed</keyword> - #KhulkeKheloHoli <div type="Youtube" id="gPMjKIUNGDI" title="#KhulkeKheloHoli" thumbUrl="https://i.ytimg.com/vi/gPMjKIUNGDI/mqdefault.jpg"></div> FBB: #BuraNaKhelo <div type="Youtube" id="tIyzxPPj3gM" title="#BuraNaKhelo" thumbUrl="https://i.ytimg.com/vi/tIyzxPPj3gM/mqdefault.jpg"></div> Alpenliebe Holi <div type="Youtube" id="T5YiJZM--WU" title="Alpenliebe Holi" thumbUrl="https://i.ytimg.com/vi/T5YiJZM--WU/mqdefault.jpg"></div> <keyword id="4261597" type="PERSON" weightage="20" keywordseo="Ghadi-detergent">Ghadi Detergent</keyword> #SaareMaelDhoDaalo <div type="Youtube" id="4Dlqpuh9xAg" title="Ghadi Detergent | IS HOLI SAARE MAEL DHO DAALO #SaareMaelDhoDaalo" thumbUrl="https://i.ytimg.com/vi/4Dlqpuh9xAg/mqdefault.jpg"></div> <keyword id="270001" type="COMPANY" weightage="20" keywordseo="Surf-Excel">Surf Excel</keyword> #RangLaayeSang <div type="Youtube" id="Zq7mN8oi8ds" title="Surf Excel Holi 2019 | This Holi, let colours bring us together!" thumbUrl="https://i.ytimg.com/vi/Zq7mN8oi8ds/mqdefault.jpg"></div>

Here are a few beautiful Holi ads for you while you enjoy the festival from home this year

<ul class="summary-list"><li>People celebrate the <keyword id="6368818" type="UNKNOWN" weightage="60" keywordseo="hindu">Hindu</keyword> holiday of Holi with colorful <keyword id="65546" type="ENTERTAINMENT" weightage="60" keywordseo="powder">powder</keyword> known as gulal.</li><li>One company in Hathras, <keyword id="3658" type="COUNTRY" weightage="60" keywordseo="India">India</keyword>, makes over 6,000 tons of gulal every year.</li><li>We went inside the factory churning out powder year-round in the gulal capital of the world.</li></ul>Yellow is one of the most popular colors thrown during Holi. Called gulal, the fine powder is made from a mixture of starch and dyes.One factory in India, Radha Kishan <keyword id="22510" type="COMPANY" weightage="60" keywordseo="color">Color</keyword> World, produces 2,000 tons of gulal annually. It's based in the northern city of <a href="https://www.assocham.org/newsdetail.php?id=5585">Hathras</a>, where most of the world's gulal comes from. We went inside one of the largest manufacturers to see how it's preparing for its first Holi during the pandemic. Ratan Bihari Agrawal and his family are behind <a href="http://www.thecolorpowder.com/contact.htm">Radha Kishan Color World</a>, also known as the <a href="https://rbcolour.com/about.html">Cock Brand</a>."Our business is 80 years old," he told Insider. He and his family have run the company for four generations. One of the main products they produce is gulal, churning out more than 600 pounds of the powder a day. <div type="image" title="Employees prepare Holi toys before celebrations begin" height="1080" width="1440" msid="81764091" hostid="261"></div>In Hathras, Holi powder production brings in more than <a href="https://www.amarujala.com/uttar-pradesh/hathras/hathras-sanjeevani-could-not-meet-the-budget-for-traditional-industries-of-the-district-hathras-news-ali255185086">30 crore rupees</a>, or over $4 million, each year. There are over a <a href="https://www.patrika.com/hathras-news/color-gulal-of-hathras-will-be-scattered-in-nationwide-festival-holi-6699780/">dozen</a> gulal-making facilities in the city alone. The Cock Brand itself employs almost 100 people to focus on five main processes: packaging, handmade processing, controlling the command center, storage, and gulal drying in nearby fields. The company makes both handmade and machine-processed gulal to keep up with demand.<div type="image" title="Woman helping to process pink gulal powder." height="1080" width="1440" msid="81764093" hostid="261"></div>The Cock Brand works with hundreds of colors. Each popular Holi color has at least a dozen hues."Imagine life without colors. Imagine life in black and white. It is boring. Colors give you pop," said Manu Garg, Ratan's brother. "Every color tells a story. Red stands for love. Blue is for royalty. Pink [is] for caring and yellow is for happiness," he said. <div type="image" title="Starch is mixed with water during handmade processing" height="1080" width="1440" msid="81764094" hostid="261"></div>The first part of the process always starts with a starch mixture. Corn starch is the base for the color powder. It's used instead of common bases like talcum because it's less toxic and much lighter. Then, the mixture goes through a grinder before it's baked in the sunlight.While baking is an important step, the city in Uttar Pradesh is prone to rain and even monsoons, which affect when the gulal is dried. In addition, the powder production coincides with the region's farming season. And both factors play a role in how much gulal can be produced before Holi. Ratan recalls times when orders were affected by rain, sometimes losing 60% to 70% of orders.<div type="image" title="This process can take a few hours" height="1080" width="1440" msid="81764096" hostid="261"></div>To prevent loss, Ratan and Manu invested in a mechanized gulal making process. "Within seconds, it converts pure starch directly into gulal. The machine now works 24 hours a day. We only halt the machine on Sunday for greasing," he said.On top of gulal, the company makes over 260 types of gulal-dispensing toys. The Cock Brand sells most of its products straight to businesses, but many gadgets can be found at the Hathras Color Market. Open year-round, it's one of the largest Holi markets in the world.Hathras became the gulal hub due to it's proximity with the Braj region, where Holi celebrations last as long as two weeks. In the city, it's used often. "For any happy occasion, gulal is used. When a candidate wins an election, they celebrate it with gulal." Gulal is also a popular prop in Bollywood movies. "Our gulal is used to show celebration, in serials, movies and stories," Ratan said. <div type="image" title="There are hundreds of different gulal powders" height="1080" width="1440" msid="81764098" hostid="261"></div>The tradition of Holi can be traced back to several Hindu legends about Lord Krishna."When Lord Krishna and Radha Rani play Holi with each other, it shows the emotion of love and compassion," Manu said. Depending on the region, Holi can be a multiday festival or an afternoon celebration. The first evening is known as <a href="https://www.india.com/festivals-events/holi-2021-date-when-is-holi-history-and-significance-of-festival-of-colours-4428040/">Chhoti Holi</a>, or small Holi, and usually involves a symbolic bonfire. The second day is when people of all ages wear white and throw colorful powder at one another.Last year, Holi fell right before the coronavirus was officially declared a global pandemic. But this year, massive crowds of people are celebrating even as India grapples with another spike.Aligarh resident Manpreet Singh said said it was important for the people to come outside this year to celebrate Holi."People were suffocated in their houses," Singh said. "Finally, a festival has arrived, and people have exited their homes and are celebrating it."Still, cases are rising. India reported over <a href="https://www.mohfw.gov.in/">68,000</a> new coronavirus infections on March 28 - the highest single day rise so far this year - taking the nationwide tally well over <a href="https://www.arcgis.com/apps/opsdashboard/index.html#/bda7594740fd40299423467b48e9ecf6">11 million</a>. So far, about <a href="https://www.dnaindia.com/india/report-holi-2021-states-and-uts-that-have-banned-celebrations-full-list-here-2883141">a dozen</a> Indian states and territories have banned Holi celebrations. <div type="image" title="Bright red gulal is blended" height="1080" width="1440" msid="81764100" hostid="261"></div>"COVID has impacted all the industries all over the world. Moreover, our business is a seasonal business," Manu said.Sales here declined by almost 10% last year. But the company has hopes for high returns in 2021."We hope that this pandemic ends soon and people can enjoy Holi as it is meant to be," Ratan said.

How a small company in India produces over 2,000 tons of colorful Holi powder each year

<ul><li>Holi's much-awaited campaign is here. </li><li>Addressing today’s emotional need of connecting with our loved ones, Surf Excel's campaign narrates a heart-warming story of an emotional bond created using Holi colours. </li></ul>The pandemic had isolated all sections of the society last year. It struck at the very heart of what makes us human – our social and emotional connection with one another. Even though lives seem to be going back to normal slowly, certain vulnerable segments of the society like elderly and senior citizens continue to remain socially distant for safety. And while we all want to visit our loved ones, this has been hard given the risks associated with travelling and socializing. For our elders, this also means that they have been deprived of the emotional and social warmth of being close to their families for a long time. Surf Excel’s latest Holi campaign takes forward its unique 'Daag Achhe Hain' brand proposition and continues to use colours as a medium of ‘togetherness’. This year, it shows how the colours of Holi can help bridge emotional distances and bring hearts closer, despite physical distancing. <div type="Youtube" id="MocKmftqNI8" title="Surf excel Holi 2021 | Jo dilon ko paas laayein, woh #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/MocKmftqNI8/mqdefault.jpg"></div>Surf Excel’s latest campaign #RangAchheHain shows a heart-warming gesture by an innocent boy who wishes to include his friend Rancho, an elderly neighbor, in the Holi celebrations. On realizing that Rancho cannot be included in the festivities like everyone else, he decides to have his own ingenious yet responsible celebration with Rancho. The TVC builds the emotional quotient as the boy says, ‘Mere haath nahi pahunchenge, isliye rang pahuncha diye." The ingenuity of the boy and his empathy towards Rancho brings alive the true spirit of Holi and demonstrates that physical distance should not deter emotional connections, a fact vividly showcased in the ad. Commenting on the launch of the campaign, Prabha Narasimhan, Executive Director &amp; VP – Home Care , South Asia, <keyword id="87377" type="DOMAIN" weightage="20" keywordseo="Hindustan-Unilever-Ltd">Hindustan Unilever Ltd</keyword>, said, “Holi is one of the biggest and most loved festivals in our country and we have been able to create a strong emotional connect with our audiences through our Holi campaigns in the last two years. This year is a bit different as we are all still reeling from the effects of the pandemic, which has created both physical and emotional distances. Addressing the emotional needs of the vulnerable segment of population, the ad shows how a young boy endeavors to include the elderly in the festive fervor through a simple yet creative way of making colors reach where hands cannot. It is a natural extension of our brand philosophy of ‘Daag achhe hain’, in which we have always shown children getting dirty while doing good deeds &amp; demonstrating good values. We do hope that people are inspired to find their own unique ways to connect with their families this festive season." Talking about the conceptualization of the campaign, <keyword id="92519" type="PERSON" weightage="20" keywordseo="Carlos-Pereira">Carlos Pereira</keyword>, Creative Director, said, “The campaign continues to build on the theme of how “Holi colours can bring people together”. But this year, given the new rules of engagement due to the pandemic, it was important to also showcase how Holi can be celebrated in a responsible manner. The campaign reflects on how colours can be a medium for fostering emotional togetherness, even though there may be physical distance between us.” The campaign will be live from 1st March across TV, digital &amp; outdoor media.This Holi don’t forget to spread cheer around because ‘Jo dilon ko paas laaye, woh rang achhe hain’!

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