<img class="gwt-Image" src="/photo/31661798.cms" /> If International <keyword id="624" type="ORGANIZATION" weightage="100" keywordseo="Women">Women</keyword>’s Day is here, can global fashion labels lag behind? Inspired by this year’s theme, Inspiring Change, fashion giant <keyword id="75186" type="COMPANY" weightage="100" keywordseo="Gucci">Gucci</keyword> has come up with an <keyword id="881899" type="UNKNOWN" weightage="100" keywordseo="iOS-app">iOS app</keyword> to support the women’s cause. The launch took place on the eve of Women’s Day (March 7) and the news was first published in Harper’s Bazaar, a US-focused fashion magazine for women. 
 In February 2013, Gucci launched a global campaign called <keyword id="2113095" type="UNKNOWN" weightage="100" keywordseo="Chime-For-Change">Chime for Change</keyword>, in a bid to raise awareness regarding <keyword id="82388" type="UNKNOWN" weightage="100" keywordseo="Violence-against-women">violence against women</keyword> in countries including South <keyword id="12925" type="ENTERTAINMENT" weightage="100" keywordseo="Africa">Africa</keyword>, <keyword id="3658" type="COUNTRY" weightage="100" keywordseo="India">India</keyword> and the US. The campaign currently focuses on three key areas – <keyword id="6355445" type="COMPANY" weightage="100" keywordseo="Education">education</keyword>, <keyword id="6354750" type="CITY" weightage="100" keywordseo="health">health</keyword> and <keyword id="6357043" type="ORGANIZATION" weightage="100" keywordseo="justice">justice</keyword>. The initiative was started by Gucci’s creative director <keyword id="166107" type="PERSON" weightage="100" keywordseo="Frida-Giannini">Frida Giannini</keyword>, and amply supported by <keyword id="656050" type="PERSON" weightage="100" keywordseo="Actress-Salma-Hayek">actress Salma Hayek</keyword> and <keyword id="2113096" type="UNKNOWN" weightage="100" keywordseo="Pop-sensation-Beyonc-Knowles">pop sensation Beyoncé Knowles</keyword>. 
 The campaign has a strategic partnership with <keyword id="2113100" type="UNKNOWN" weightage="100" keywordseo="Crowd-funding-platform">crowd-funding platform</keyword>, <keyword id="2113099" type="UNKNOWN" weightage="100" keywordseo="Catapult">Catapult</keyword>, which serves as the donation platform. To date, it has raised over $4.75 million, helping to fund more than 280 projects in 81 countries across 87 non-profit campaigns. 
 The all-new <keyword id="75489" type="ORGANIZATION" weightage="100" keywordseo="IOS">iOS</keyword> app is “harnessing the power of technology” to reach a larger global audience than ever before. It aims to “unite, convene and strengthen the voices calling for change for women and girls,” enabling users to share <keyword id="2113102" type="UNKNOWN" weightage="100" keywordseo="CHIMEIN-messages">#CHIMEIN messages</keyword> via <keyword id="6354616" type="CITY" weightage="100" keywordseo="Twitter">Twitter</keyword> and <keyword id="161521" type="UNKNOWN" weightage="100" keywordseo="fund-projects">fund projects</keyword> in the key areas of education, health and justice. You can also see how those ‘chimes’ spread across the world in real time. 
 
The app can be <a href="https://itunes.apple.com/us/app/chime-for-change/id820306683?mt=8">downloaded</a> for free from <keyword id="749661" type="UNKNOWN" weightage="100" keywordseo="iTunes-store">iTunes Store</keyword> and requires <keyword id="2113107" type="UNKNOWN" weightage="100" keywordseo="iOS-7-0">iOS 7.0</keyword> or later version. It is optimised for <keyword id="530942" type="UNKNOWN" weightage="100" keywordseo="iPhone-5">iPhone 5</keyword> but is compatible with <keyword id="6354606" type="COMPANY" weightage="100" keywordseo="iPhone">iPhone</keyword>, <keyword id="101239" type="CITY" weightage="100" keywordseo="iPad">iPad</keyword> and <keyword id="16124" type="COMPANY" weightage="100" keywordseo="iPod">iPod</keyword> touch. 
 Commenting on the impact, Frida Giannini said, “Since launching <keyword id="1350572" type="PERSON" weightage="100" keywordseo="Chime">Chime</keyword> for Change last year, we have raised significant funds and awareness for girls and women around the world, but our work has only just begun. We believe in the power of technology and partnerships to drive change, as we are all stronger together. With the launch of this app, we are calling on our community to lend their voices – together, we can call for change in the loudest voice possible.” 
 Interestingly, <keyword id="2113108" type="UNKNOWN" weightage="100" keywordseo="Kelloggs-Special-K">Kellogg’s Special K</keyword> is now a strategic partner of this initiative, joining other biggies such as Twitter, the <keyword id="2113090" type="UNKNOWN" weightage="100" keywordseo="Kering-Foundation">Kering Foundation</keyword>, the <keyword id="72689" type="ORGANIZATION" weightage="100" keywordseo="Bill-and-Melinda-Gates-Foundation">Bill and Melinda Gates Foundation</keyword>, <keyword id="6354576" type="CITY" weightage="100" keywordseo="Facebook">Facebook</keyword>, <keyword id="854758" type="COMPANY" weightage="100" keywordseo="Hearst-Magazines">Hearst Magazines</keyword>, Catapult and P&amp;G Prestige. 
 
Beyoncé, one of the co-founders of the Chime for Change initiative, has also recorded a signature sound for the app, using vocals from her track <keyword id="2113111" type="UNKNOWN" weightage="100" keywordseo="Pretty-Hurts">Pretty Hurts</keyword>. 
 
“I am honoured to be a part of the continuing work of Chime for Change on behalf of women and girls around the world, and especially at this time to mark International Women’s Day,” she told the media at the time of the launch.

On International Women’s Day, Get The New iOS App To Chime
For Change

<ul class="summary-list"><li>Kim Kardashian and Jeff Bezos's fiancée Lauren Sanchez make for one powerful duo.</li><li>The two share a taste for fine fashion, bonding during an auction for a Balenciaga dress. </li></ul>The friendship between Kim Kardashian and Lauren Sanchez, <a target="_blank" href="https://www.insider.com/jeff-bezos-fitness-routine-lauren-sanchez-gym-monster-2023-11">Jeff Bezos's fiancée</a>, is strong enough to survive a lot — even a bidding war over new Balenciaga pieces.During this year's New York Fashion Week, the women realized they were both bidding on the same Balenciaga dress at the Kering Foundation's Caring for Women dinner, <a target="_blank" href="https://people.com/kim-kardashian-competing-lauren-sanchez-balenciaga-couture-auction-nyfw-8401295">per People</a>.Instead of turning to cutthroat tactics, Kardashian and Sanchez decided to share the designer piece."We'll share it!" Kardashian called across the dining room, <a target="_blank" href="https://www.vogue.com/article/lauren-sanchez-december-2023-interview-profile">per Vogue</a>, thinking each woman would wear the dress once.Instead, Kering, a large corporation that owns multiple luxury goods brands, including Balenciaga, offered to make both a dress, according to Vogue. Each paid $200,000 and will fly to France together to get the gowns custom fitted.Though their bidding war was probably their most high-profile interaction, Kardashian said they often speak on social media."Lauren and I are always sending DMs building each other up," Kardashian told Vogue. "Every time there's a look that we like, she'll say, 'WOW,' or, 'OMG you look amazing.'"Kardashian also told Vogue Sanchez is "such a girl's girl" and described her as supportive.In October, Sanchez attended Kardashian's 43rd birthday alongside Ivanka Trump and Lydia Kives, <a target="_blank" href="https://people.com/lauren-sanchez-shares-photos-kim-kardashian-43rd-birthday-party-8367404">per People</a>.In a <a target="_blank" href="https://www.instagram.com/p/Cyt5UYiJecA/?hl=en&amp;img_index=2">post wishing her happy birthday</a>, Sanchez said she had a "blast" celebrating Kardashian."Your kind heart shines equally as bright as your beauty, and it's a constant reminder of the incredible person you are, both inside and out," her caption read. "Wishing you endless happiness in the year ahead!"Kardashian's family were also in attendance at Sanchez's <a target="_blank" href="https://www.businessinsider.com/jeff-bezos-lauren-sanchez-engagement-party-yacht-bill-gates-report-2023-8">first</a> and <a target="_blank" href="https://www.businessinsider.com/jeff-bezos-lauren-sanchez-have-star-studded-second-engagement-party-2023-11">second engagement parties</a>, according to previous Business Insider reporting.Kardashian, Kering, and Sanchez did not immediately respond to a request for comment from Business Insider, sent outside regular working hours.

Kim Kardashian and Lauren Sanchez became friendly because of a Balenciaga bidding war      

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5dd595aafd9db2478a106595-2400/gettyimages-1057235746.jpg" border="0" alt="Francois-Henri Pinault" data-mce-source="Photo by Axelle/Bauer-Griffin/FilmMagic / Getty Images" />Photo by Axelle/Bauer-Griffin/FilmMagic / Getty Images</div></div></div><ul class="summary-list"><li><a href="https://www.businessinsider.com/category/fashion">Kering CEO and chairman</a> François-Henri Pinault spoke at the annual Women's Forum in Paris on Wednesday about the #MeToo movement and larger issues of gender inequality. </li><li><a href="https://wwd.com/fashion-news/fashion-scoops/kering-ceo-francois-henri-pinault-talks-metoo-and-gender-inequality-at-womens-forum-1203375101/">According to </a><a href="https://wwd.com/fashion-news/fashion-scoops/kering-ceo-francois-henri-pinault-talks-metoo-and-gender-inequality-at-womens-forum-1203375101/">Women's Wear Daily</a><a href="https://wwd.com/fashion-news/fashion-scoops/kering-ceo-francois-henri-pinault-talks-metoo-and-gender-inequality-at-womens-forum-1203375101/"></a>, Pinault said he believes it is important for brands and companies to take "bold public positions" on "very important societal topics" like these.</li><li>He also said that he hopes the #MeToo movement will end the "impunity" that often followed for perpetrators of such cases, both in the entertainment industry and throughout the world. </li><li>Pinault is the son of <a href="https://www.businessinsider.com/francois-pinault-kering-art-collection-gucci-house-christies-net-worth-2019-3">François Pinault, the founder of Kering</a>, and is married to actress Salma Hayek.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>Kering CEO and chairman François-Henri Pinault <a href="https://wwd.com/fashion-news/fashion-scoops/kering-ceo-francois-henri-pinault-talks-metoo-and-gender-inequality-at-womens-forum-1203375101/">spoke at the annual Women's Forum</a> in Paris Wednesday about the #MeToo Movement and gender inequality. <a href="https://www.kering.com/en/houses/">Kering</a> is one of the largest luxury-goods companies in the world, owning brands such as Gucci, Balenciaga, Saint Laurent, and Bottega Veneta.At the forum, Pinault said that it was important for companies to be leaders and to take decisive stances on important issues. "Companies in the 21st century, we need to have a sense of purpose that goes much beyond our business goals as part of the strategy of the company, [and] as part of the culture of the company," he said, according to <a href="https://wwd.com/fashion-news/fashion-scoops/kering-ceo-francois-henri-pinault-talks-metoo-and-gender-inequality-at-womens-forum-1203375101/">Women's Wear Daily</a>. "We shouldn't be afraid as companies, as leaders, to take bold public positions on certain very important societal topics." <h2>This isn't the first time Pinault has spoken out about women's rights and the need for equality</h2><a href="https://wwd.com/fashion-news/fashion-scoops/kering-ceo-francois-henri-pinault-talks-metoo-and-gender-inequality-at-womens-forum-1203375101/">Women's Wear Daily reports that</a> Pinault and his wife, <a href="https://www.businessinsider.com/salma-hayek-2011-10">actress Salma Hayek</a>, have long been champions of women's rights, mainly through their work with the <a href="http://www.keringfoundation.org/">Kering Foundation</a>, which seeks to "combat violence against women." Kering also launched <a href="https://www.kering.com/en/group/kering-for-women/women-in-motion/">Women in Motion</a>, which seeks to highlight women working in the film industry, and to promote gender equality in that industry. The Women in Motion Award is presented annually at the Cannes Film Festival, with past winners including Jane Fonda in 2015, Isabelle Huppert in 2017, and "Wonder Woman" director Patty Jenkins in 2018, <a href="https://variety.com/2019/film/spotlight/kerings-women-in-motion-program-expands-scope-for-cannes-1203211566/">Variety reports</a>. Pinault was also one of seven chief executives to sign the "One in Three Women" charter, <a href="https://wwd.com/fashion-news/fashion-scoops/kering-loreal-ceos-sign-charter-against-gender-based-violence-1202903795/">WWD reports</a>. The charter references the number of women who are victims of violence in their lives. It was created jointly by the FACE Foundation and Kering Foundation, with L'Oréal as one of the ambassadors. The charter hopes to push for measures that seek to end gender-based violence. The Kering Foundation celebrated its 10th anniversary of supporting #MeToo-related causes last year, <a href="https://www.hollywoodreporter.com/news/kering-foundation-celebrates-10th-anniversary-supporting-metoo-related-causes-1164486">according to the Hollywood Reporter</a>."We will continue the fight and explore new fields of action such as prevention, by raising awareness among men about violence against women," Pinault <a href="https://www.hollywoodreporter.com/news/kering-foundation-celebrates-10th-anniversary-supporting-metoo-related-causes-1164486">said at a 2018 event celebrating the anniversary</a>. "I will also keep in mind the fate of children, who are often direct or indirect victims of this violence."<h2>Kering has already taken measures to correct its own wrongdoings in the realm of gender inequality</h2>In addition, Kering <a href="https://www.kering.com/en/news/has-drawn-up-charter-working-relations-fashion-models-their-well-being">partnered with LVMH</a> in 2017 to advocate for better treatment of models, following reports that some had been mistreated during a casting. In May 2019, <a href="https://www.bbc.com/news/world-europe-48288786">the BBC reported that</a> Kering also stopped hiring models who are under the age of 18. Kering followed the lead of Condé Nast, <a href="https://www.bbc.co.uk/news/newsbeat-42905708#sa-link_location=story-body&amp;intlink_from_url=https%3A%2F%2Fwww.bbc.com%2Fnews%2Fworld-europe-48288786&amp;intlink_ts=1574369480410-sa">which announced last year that it would stop</a> using models under the age of 18. "We have to be sincere when we do that," he continued during his appearance at the recent Women's Forum. "Let's do that for our own people, but also for the community. It's just a matter of endorsing our responsibilities toward all the communities we're interacting with." Pinault also referenced how Gucci, one of Kering's biggest brands (and <a href="https://www.businessinsider.com/gucci-louis-vuitton-only-best-luxury-brands-since-2000-interbrand-2019-10">the fastest growing luxury brand of 2019</a>), has already taken a series of public stances, <a href="https://wwd.com/business-news/human-resources/guccis-chime-for-change-releases-campaign-to-fight-child-marriage-1203341013/">including one against child marriage</a>, <a href="https://www.vogue.com/article/gucci-donation-march-for-our-lives-gun-control-rally">donating $500,000 to the student-led anti-gun rally March for Our Lives</a>, and <a href="https://www.gucci.com/us/en/st/stories/gucci-equilibrium/article/actions-for-diversity-and-inclusion">launching multiple initiatives to help increase diversity</a> within the company."There's still a lot to be done. Let's say the wall of silence has been broken, <a href="https://www.businessinsider.com/how-the-metoo-movement-changed-us-employee-behavior-2019-10">thanks to the #MeToo movement</a>. Let's hope that this will end the impunity that was almost the rule in that field, but more importantly, let's hope that this will end up in laws in different countries, but that are enforced," Pinault said. "I hope that we will come to that." <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/inside-a-12000-a-night-airbnb-in-the-hollywood-hills-2019-11">Inside a $12,000-a-night Airbnb in Hollywood</a></h3> <div> <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/7caJBfdE-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script> </div> </div>

The French billionaire whose company controls luxury giants like Gucci says brands should be taking 'bold public positions' against the mistreatment of women

<ul class="summary-list"><li>The <keyword id="8763838" type="UNKNOWN" weightage="60" keywordseo="covid-19">COVID-19</keyword> outbreak has caused a <a href="https://www.businessinsider.com/who-global-shortage-of-ppe-is-urgent-threat-2020-3">global shortage</a> of important products like personal protective equipment and hand sanitizer for healthcare workers.</li><li>The <keyword id="6" type="ENTERTAINMENT" weightage="60" keywordseo="fashion">fashion</keyword> industry was one of the first to <a href="https://www.insider.com/christian-siriano-masks-new-york-coronavirus-pandemic-2020-3">volunteer its resources</a> to combat the pandemic.</li><li><a href="https://www.businessinsider.com/luxury-fashion-moguls-donating-to-combat-coronavirus-giorgio-armani-2020-3">Chanel is making masks and gowns, while LVMH is producing hand sanitizer.</a></li><li>Here's how some of your favorite fashion brands are helping.</li></ul>Following is a transcript of the <keyword id="21654" type="COMPANY" weightage="60" keywordseo="video">video</keyword>.All around the world, there are shortages of important products like masks, gowns, and hand sanitizer because of the COVID-19 pandemic.The fashion industry was one of the first to step up and offer its resources to help fight these shortages. From <keyword id="118206" type="PERSON" weightage="60" keywordseo="chanel">Chanel</keyword> to <keyword id="4296599" type="PERSON" weightage="60" keywordseo="canada-goose">Canada Goose</keyword>, here's how some of your favorite brands are helping.<keyword id="110312" type="COMPANY" weightage="60" keywordseo="LVMH">LVMH</keyword> has been manufacturing and distributing free hand sanitizer in France using the factories it normally uses to produce perfume and cosmetics.LVMH also ordered 40 million surgical masks from a Chinese supplier to combat the mask shortage.It financed the first delivery of 10 million masks to be distributed to the French health service. The company said the French government would be funding the rest of the deliveries.Christian Siriano was one of the first designers to publicly volunteer to help make masks for healthcare workers in New York. Since tweeting with Gov.Andrew Cuomo on March 20, Siriano and his design team have produced and delivered over 5,000 masks.Canada Goose reopened two factories in Toronto and Winnipeg to make hospital scrubs and gowns. The company will be donating the PPE to hospital workers in Canada.CEO Dani Reiss has also said that he'll be donating his salary for the next three months to a fund for employees impacted by store and factory closures.Over in Maine, L.L.Bean says it's shifted from making products like boots to 10,000 masks a day, using fabric from its dog-bed liners. According to the company, it's working with MIT and other labs to see if its masks can be used as medical masks, since they're liquid resistant and washable.L.L.Bean also says it's helped get more than 1 million masks to local hospitals by using its global supply chain. And to combat food insecurity, the company's fulfillment center employees are now working with Feeding America to pack 80,000 food boxes.Ralph Lauren says it's producing 250,000 masks and 25,000 gowns in the US. The Ralph Lauren Corporate Foundation also committed a $10 million donation towards COVID-19 relief.<keyword id="27448" type="COMPANY" weightage="60" keywordseo="Prada">Prada</keyword> announced that it was producing 80,000 medical overalls and 110,000 masks at its factory in Montone, Italy. Production began in March, with plans for daily deliveries to hospitals in Tuscany through early April.Prada also donated six intensive medical care units to hospitals in Milan.Hanesbrands shared in an Instagram post that it would be converting its production facilities to make FDA-approved cotton masks.The company says that it's looking to increase production to 1.5 million masks a week, then, up to 5 to 6 million masks a week.Chanel says that it's working with partners and volunteers from its workshops to make protective masks and gowns. Chanel also pledged to provide its workers in France with eight weeks of salary.And to help the French government, the company donated 1.2 million euros to an emergency fund for Paris' public hospital system and French emergency services, as well as 50,000 face masks.Luxury conglomerate Kering Group is helping combat face-mask shortages in France and Italy. According to Kering, its labels Yves Saint Laurent and Balenciaga will be producing face masks at their French workshops.And over in Italy, Gucci will be making and donating 1.1 million masks and 55,000 overalls.Neiman Marcus teamed up with Jo-Ann Stores to produce PPE for frontline healthcare workers. Jo-Ann's is providing Neiman Marcus' alteration facilities with fabric to make masks, gowns, and scrubs.The fabric masks they're making are meant to be worn over N95 masks as an extra layer of protection.Armani announced that it would be converting all four of its Italian production sites to make single-use medical overalls for healthcare workers.Italy has been the worst-hit European country during the pandemic, and Armani's efforts will help protect the country's healthcare workers who have been in danger with a lack of PPE.The Armani Group also donated 2 million euros to Italy's Civil Protection and different hospitals around the country.

What 11 fashion brands are doing to help fight the COVID-19 pandemic

<img src="https://static-ssl.businessinsider.com/image/5e564934fee23d342716ffa3-889/gettyimages-1162821066.jpg" alt="Cartier China" /><ul class="summary-list"><li>Luxury retailers are being hit hard by COVID-19, but that hasn't stopped them from donating to help those affected by the virus.</li><li>Companies such as LVMH and Kering have donated to foundations that provide medical supplies for those impacted by the virus, while Dolce &amp; Gabbana and Bulgari are providing funding to researchers who are looking to find a treatment. </li><li><a href="https://www.businessinsider.com/luxury-stocks-lose-billions-in-value-amid-coronavirus-fears-2020-2">As Business Insider previously reported</a>, since January 17, the MSCI Europe Textiles, Apparel &amp; Luxury Goods Index has fallen 23%, seeing $152 billion in market value erased. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul><a href="https://www.businessinsider.com/luxury-stocks-lose-billions-in-value-amid-coronavirus-fears-2020-2">The luxury sector has lost billions</a> amid the COVID-19 outbreak, with the MSCI Europe Textiles, Apparel &amp; Luxury Goods Index reporting a 23% drop and $152 billion in market value erased from the industry from January 17 to March 11. But that hasn't stopped some of the most prominent names in the game from donating millions to help those affected by the coronavirus.In January, during the early stages of the outbreak, <a href="https://wwd.com/business-news/markets/lvmh-kering-anta-alibaba-pledge-donations-to-battle-coronavirus-1203454422/">LVMH announced a donation</a> of 16 million renminbi ($2.2 million) to <a href="https://www.ifrc.org/en/what-we-do/where-we-work/asia-pacific/red-cross-society-of-china/">The Red Cross Society of China</a>. This was before the virus had spread globally, when it was causing national panic in China as the virus spread across the city of Wuhan. Now, the virus has spread to every continent except Antarctica.As of now, the virus' impact in <a href="https://www.nytimes.com/interactive/2020/world/asia/china-coronavirus-contain.html">China has lessened</a>, and The Guardian reports that <a href="https://www.theguardian.com/world/2020/mar/12/coronavirus-symptoms-what-are-they-and-should-i-see-a-doctor">68,000 people have now recovered</a> from COVID-19. But <a href="https://www.nytimes.com/2020/03/08/world/coronavirus-news.html">the number of global cases continues to rise</a>. There are <a href="https://www.worldometers.info/coronavirus/">over 134,098 people</a> who remain affected, with over 4,964 deaths worldwide. On Monday, Italy announced that the whole country would go into lockdown, as it <a href="https://www.worldometers.info/coronavirus/country/italy/">reported 15,113 cases of the virus and 1,016 deaths</a><a href="https://www.cnn.com/2020/03/09/europe/coronavirus-italy-lockdown-intl/index.html"></a>. Italy is currently <a href="https://www.cnn.com/2020/03/09/europe/coronavirus-italy-lockdown-intl/index.html">the most affected</a> European country, as previously reported by Business Insider. On Wednesday, the <a href="https://www.businessinsider.com/who-declares-coronavirus-pandemic-covid19-2020-3">World Health Organization officially declared COVID-19</a> a pandemic.But despite the fact that many luxury brands will likely see millions wiped from their bottom line, numerous companies have stepped up to donate money to combat the spread of the pandemic and help those who have been affected. Here is a list of some of the most notable names and brands in luxury who have donated to the cause.

Giorgio Armani donated $1.4 million towards fighting coronavirus - and he's one of many in luxury fashion rallying to help combat the global pandemic

<div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/5dbaf5addee01950a30462e2-2400/gettyimages-1085752210.jpg" border="0" alt="ray ban store van der vorm" data-mce-source="Keith Mayhew/SOPA Images/LightRocket via Getty Images" /></div></div></div><ul class="summary-list"><li>The Van der Vorms, a secretive family of Dutch <a href="https://www.businessinsider.com/category/billionaires">billionaires</a>, made as much as $4 billion off the sale of Ray-Ban owner GrandVision in July - but no one knows what they will do with the cash, <a href="https://www.bloomberg.com/news/articles/2019-10-30/secretive-family-getting-4-billion-haul-has-everyone-guessing?srnd=premium">Bloomberg's Ruben Munsterman and Benjamin Stupples</a> reported on October 30.</li><li>The family built its $11.2 billion fortune from Holland America Line, a cruise line, which they sold to Carnival for $625 million in 1988, according to <a href="https://www.nytimes.com/1988/11/26/business/carnival-cruise-lines-to-buy-holland-america-line-unit.html">The New York Times</a>.</li><li>The family is extremely secretive: Both the public documents filed by their trust and the <a href="https://www.deverrebergen.nl/bestuur/">website of their charitable foundation</a> refer to family members only by their initials.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>A secretive family of Dutch billionaires will end 2019 with as much as an extra $4 billion in their family trust after having sold Ray-Ban owner GrandVision to another eyewear company this summer.The Van der Vorms built the majority of their <a href="https://www.bloomberg.com/news/articles/2019-10-30/secretive-family-getting-4-billion-haul-has-everyone-guessing?srnd=premium">$11.2 billion fortune</a> off a cruise line that Willem Van der Vorms sold to Carnival for $625 million in 1988, according to <a href="https://www.nytimes.com/1988/11/26/business/carnival-cruise-lines-to-buy-holland-america-line-unit.html">The New York Times</a>.In July, The Van der Vorms sold GrandVision to Franco-Italian eyewear empire EssilorLuxottica for 7.3 billion euros ($8.1 billion), <a href="https://www.bloomberg.com/news/articles/2019-07-31/ray-ban-maker-agrees-to-buy-grandvision-for-7-9-billion">Bloomberg</a> reported at the time. At the time, the family owned 77% of GrandVision and profited as much as $4 billion from the sale.The profits from the sale will be put into HAL, the publicly traded trust controlled by the Van der Vorms, according to <a href="https://www.bloomberg.com/news/articles/2019-10-30/secretive-family-getting-4-billion-haul-has-everyone-guessing?srnd=premium">Bloomberg</a>. As for where the money will go, there's currently little clarity: The family could use it to pay dividends to shareholders, reinvest in something else, or use it to retire and become full-time philanthropists, ABN Amro Bank NV analyst Thijs Berkelder told <a href="https://www.bloomberg.com/news/articles/2019-10-30/secretive-family-getting-4-billion-haul-has-everyone-guessing?srnd=premium">Bloomberg</a>.The last time the family had major windfall - <a href="https://www.nytimes.com/1988/11/26/business/carnival-cruise-lines-to-buy-holland-america-line-unit.html">$625 million</a> from the sale of the Holland America Line in 1988 - they used it to start HAL, according to <a href="https://www.dutchnews.nl/news/2016/02/shipping-familys-fund-buys-100-homes-for-syrians-in-rotterdam/">Dutch News</a>.Representatives of HAL did not respond to Business Insider's request for comment on how the funds will be used.<h2>The family is 'unusually secretive' for its level of wealth</h2>Analysts told Bloomberg that both HAL and the Van der Vorm family are unusually secretive for their level of wealth and do not respond to requests for information. Both HAL's public documents and the <a href="https://www.deverrebergen.nl/bestuur/">website of their charitable foundation</a> refer to family members only by their initials.The little that is known about the family's finances was revealed by <a href="https://www.businessinsider.com/what-are-the-panama-papers-2016-4">the Panama Papers</a>, a trove of documents leaked from a Central American law firm in 2016 that revealed the intimate financial dealings of 12 country leaders, 128 public officials, and 29 Forbes-listed billionaires, <a href="https://www.bloomberg.com/news/articles/2019-10-30/secretive-family-getting-4-billion-haul-has-everyone-guessing?srnd=premium">Bloomberg</a> reported. The leak revealed that HAL also maintained a headquarters in Curacao, a Dutch Caribbean island known for using low tax rates to attract wealthy foreigners, according to <a href="https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Tax/dttl-tax-curacaohighlights-2019.pdf">Deloitte</a>.The new owners of GrandVision, EssilorLuxottica, will add Ray-Ban to an already expansive portfolio of eyewear brands that includes Coach New York, Armani Exchange, Burberry, Chanel, Ralph Lauren, Tiffany &amp; Co., Tory Burch, Versace, and Brooks Brothers, Oakley and Foster Grant, according to its <a href="https://www.essilorluxottica.com/brands#block-eyewearbrands">website</a>. The company also owns the Lenscrafters and Pearle Vision chains of eyeglass stores.The Van der Vorms are not the only billionaires to see their investments in the fashion and beauty space pay off in 2019. Growing Chinese demand for luxury goods has raised the share prices of <a href="https://www.businessinsider.com/category/bernard-arnault">Bernard Arnault</a>'s LVMH, Francois Pinault's <a href="https://www.businessinsider.com/category/kering">Kering</a>, and Francoise Bettencourt Meyers' <a href="https://www.businessinsider.com/category/loreal">L'Oréal</a>, adding <a href="https://www.businessinsider.com/french-billionaires-money-luxury-goods-demand-china-arnault-pinault-2019-7">$53 billion</a> to the French billionaires' combined fortunes in 2019.<h2><a href="https://www.bloomberg.com/news/articles/2019-10-30/secretive-family-getting-4-billion-haul-has-everyone-guessing">Read the full story on Bloomberg &gt;&gt;</a> </h2>

The secretive family of Dutch billionaires who used to control Ray-Ban got as much as $4 billion richer this summer, and no one knows how they'll spend the money

<img src="https://static-ssl.businessinsider.com/image/5e1de3b9f4423168cf11fce1-2400/gettyimages-1199089238.jpg" alt="Australia brushfires billionaires" />Chris Hopkins/Getty ImagesBrian and Elizabeth Blakeman inspect the bushfire damage to their property on January 12, 2020 in Wairewa, Australia. Australian billionaires are facing criticism for not donating more to relief efforts.<ul class="summary-list"><li>Australian billionaires have collectively pledged at least $54 million to wildfire relief efforts, Business Insider estimates. The largest single private donation has been from <a href="https://www.businessinsider.com.au/andrew-forrest-bushfire-relief-prevention-donation-2020-1">Andrew Forrest,</a> who donated $48 million to the cause.</li><li>To put that number into perspective, one social-media influencer <a href="https://www.insider.com/model-offers-nudes-scheme-donate-australian-bushfires-raises-700k-2020-1">said she was able to raise $700,000</a> for the relief efforts by selling nude photos of herself online.</li><li>And within hours of the Notre Dame fire in April, three French billionaires had collectively pledged to donate <a href="https://www.businessinsider.com/people-who-pledged-money-to-rebuild-notre-dame-fire-paris-2019-4">$565 million to the cathedral's rebuilding</a>.</li><li>An estimated 25 million acres of Australia's brush have <a href="https://www.businessinsider.com/australia-fires-burned-twice-land-area-as-2019-amazon-fires-2020-1/amp/">burned since September</a>, killing at least 28 people, forcing hundreds of thousands of others to evacuate, and blanketing cities in dangerous smoke.</li><li>All figures in the article below are in USD unless otherwise specified.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul><a href="https://www.businessinsider.com/amazons-australia-fires-donation-backlash-jeff-bezos-2020-1">Jeff Bezos was slammed on Twitter</a> after announcing that Amazon would be donating $690,000 to the wildfire relief efforts in Australia, but he's not the only billionaire whose donations - or lack thereof - are drawing criticism.An estimated 25 million acres of Australia's brush have <a href="https://www.businessinsider.com/australia-fires-burned-twice-land-area-as-2019-amazon-fires-2020-1/amp/">burned since September</a>. The fires have killed at least 28, forced hundreds of thousands of others to evacuate, and blanketed cities in dangerous smoke - and there are still <a href="https://www.businessinsider.com/australia-prime-minister-fires-climate-change-emisisons-2020-1">at least two months left in fire season</a>.In response, Australian billionaires have pledged at least $53,680,380 to relief efforts, according to a calculation by Business Insider. That estimate does not include the gifts that were made privately, including that of Australia's richest person, Gina Rinehart. Several famous Aussie multimillionaires, including <a href="https://www.businessinsider.com/australia-fires-celebrities-donate-relief-efforts-2020-1/">Liam Hemsworth and Nicole Kidman</a>, have pledged hundreds of thousands of dollars to relief efforts, but their donations were not included in this estimation.<h2>Billionaires' donations pale in comparison to those made after the Notre Dame fire</h2>Australian comedian Celeste Barber has been one of the leading voices behind the criticism of billionaires' lack of reaction to the massive fires. Barber <a href="https://www.businessinsider.com/celeste-barber-australia-bushfire-fundraiser-facebook-biggest-platform-history-2020-1">led the largest Facebook fundraiser in the platform's history</a> to benefit relief efforts. In just 12 days, <a href="https://www.facebook.com/donate/1010958179269977/">1,307,939 Facebook users gave more than a total of $34 million</a> USD to the Trustee for NSW Rural Fire Service &amp; Brigades Donations Fund on Facebook.Only one Australian billionaire, Andrew Forrest, has donated more than that. Forrest donated $48 million, <a href="https://www.businessinsider.com.au/andrew-forrest-bushfire-relief-prevention-donation-2020-1">Business Insider Australia</a> reported. For comparison, within hours of the fire that swept through the Notre Dame in Paris in April, three French billionaires had already pledged $565 million for restoration efforts, <a href="https://www.businessinsider.com/people-who-pledged-money-to-rebuild-notre-dame-fire-paris-2019-4">Business Insider's Katie Warren</a> reported at the time. While those French billionaires - LVMH CEO <a href="https://www.businessinsider.com/who-is-bernard-arnault-richest-person-in-europe-lvmh-life-photos-2019-1" target="_blank" rel="noopener">Bernard Arnault,</a> Kering founder <a href="https://www.businessinsider.com/francois-pinault-kering-art-collection-gucci-house-christies-net-worth-2019-3" target="_blank" rel="noopener">François-Henri Pinault</a>, and L'Oréal heiress <a href="https://www.cnn.com/2019/04/16/business/francois-henri-pinault-bernard-arnault-notre-dame-donation/index.html" target="_blank" rel="noopener">Françoise Bettencourt Meyers</a> - are all significantly wealthier than anyone in Australia, the difference in reactions is one Barber was quick to highlight."Hey billionaires, Notre Dame burning down sucked," Barber <a href="https://twitter.com/celestebarber_/status/1214506550233948161?s=20">tweeted</a> January 7. "I get it. Times that by a trillion and that's what's happening in Australia. Feel free to flick us a quick couple of million. You make it seem pretty easy."Billionaires' gifts have also been compared to the <a href="https://www.insider.com/model-offers-nudes-scheme-donate-australian-bushfires-raises-700k-2020-1">$700,000 USD one social-media influencer said she was able to raise</a> for the relief efforts by selling nude photos of herself online. That would mean her contribution outnumbers that of real estate billionaires John and Pauline Gandel.<h2>The single biggest private donation to the Australian wildfire relief totaled $48 million</h2>Here's a look at the <a href="https://www.businessinsider.com/how-much-australian-billionaires-have-donated-to-wildfire-disaster-relief-2020-1">Australian billionaires who have pledged donations</a> so far. All figures are in USD.<ul><li>Casino mogul James Packer was among the first Australian billionaires to donate, making two gifts totaling $3.45 million through his company and family foundation in November, <a href="https://www.theaustralian.com.au/nation/james-packer-to-donate-5m-to-australias-bushfire-crisis/news-story/aaae6a0d73b2dd866a89d0c7c2599250">The Australian</a> reported.</li><li>The cofounders of software company Atlassian, Mike Cannon-Brookes and Scott Farquhar, each donated $770,000, <a href="https://www.forbes.com/sites/tracywang/2020/01/09/billionaires-are-opening-up-their-wallets-for-the-australian-fires-after-getting-flak-for-not-donating-enough/#6979d0e155af">Forbes</a> reported.</li><li>Real estate billionaires John and Pauline Gandel donated $690,380 to a group of organizations involved in the relief efforts, <a href="https://www.smh.com.au/national/billionaire-philanthropists-donate-1m-to-bushfire-emergency-response-20191227-p53n4b.html">The Sydney Morning Herald</a><a href="https://www.smh.com.au/national/billionaire-philanthropists-donate-1m-to-bushfire-emergency-response-20191227-p53n4b.html"></a> reported.</li><li>Gina Rinehart - the richest person in Australia - said she "privately" donated after Barber called her out on Twitter, her spokesman said in a statement to <a href="https://www.dailymail.co.uk/news/article-7864079/Gina-Rinehart-fires-Celeste-Barber-asking-Australias-richest-woman-been.html">The Daily Mail.</a></li><li>Andrew Forrest donated $48 million, which is believed to be the largest private donation to relief efforts, <a href="https://www.businessinsider.com.au/andrew-forrest-bushfire-relief-prevention-donation-2020-1">Business Insider Australia</a> reported. </li></ul>A handful of American billionaires have also announced plans to contribute to the relief efforts:<ul><li>Facebook COO Sheryl Sandberg <a href="https://www.facebook.com/sheryl">announced that the social network would donate</a> $173,000 ($250,000 AUD) to the Australian Red Cross and match up to $671,000 ($1 million AUD) in donations made to GlobalGiving.</li><li>Jeff Bezos was slammed on Twitter for donating $690,000 - roughly the amount of money he makes in five minutes - to the recovery efforts, <a href="https://www.businessinsider.com/amazons-australia-fires-donation-backlash-jeff-bezos-2020-1">Business Insider</a> reported.</li></ul><blockquote class="twitter-tweet" lang="en">Hey billionaires, Notre Dame burning down sucked. I get it. Times that by a trillion and that's what's happening in Australia. Feel free to flick us a quick couple of million. You make it seem pretty easy. <a href="https://t.co/HHemX5P3KM">https://t.co/HHemX5P3KM</a>- Celeste barber (@celestebarber_) <a href="https://twitter.com/mims/statuses/1214506550233948161?ref_src=twsrc%5Etfw">January 7, 2020</a></blockquote> <h3>NOW WATCH: <a href="https://www.businessinsider.com/stop-using-champagne-flutes-this-is-the-best-way-to-drink-champagne-2017-12">Stop using champagne flutes - this is the best way to drink champagne</a></h3> <iframe class="bijwplayerclass" src="https://content.jwplatform.com/players/JCKIRytm-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;"></iframe>

Australian billionaires have donated at least $54 million to wildfire relief efforts. Here's how that stacks up to billionaires' donations after the Notre Dame fire.

<img src="https://static-ssl.businessinsider.com/image/548db70feab8eafd080d8426-1200-858/rtx12aiu.jpg" border="0" alt="luxury Trang Tien Plaza women shopping">REUTERS/Kham Women walk next to a Louis Vuitton sign as they enter the luxury Trang Tien Plaza shopping mall in Hanoi July 19, 2013.</img>AT THE TRANG TIEN PLAZA shopping mall in Hanoi, Vietnam's capital, on some evenings a curious spectacle unfolds. Couples in wedding finery pose for photographs in front of illuminated shop windows, with Salvatore Ferragamo, Louis Vuitton and Gucci offering the sort of backdrop for romance more usually provided by the sea or the mountains.
The women are not wearing Ferragamo's Vara pumps, with their distinctive bows, or toting Vuitton's subtly monogrammed handbags. They cannot afford them.
Tran Van Cuon, who assembles mobile phones at a Samsung factory, posed with his fiancée in a brown suit and bow tie that cost him the equivalent of $150. Some day he hopes to become a customer in the mall. Until then, he will proudly display the photos in his home.
To stumble across an outpost of European luxury in a relatively poor and nominally socialist country is not all that surprising. Luxuries such as silk have travelled long distances for many centuries, and even modern luxury-goods makers have been pursuing wealth in new places for more than a century.
Georges Vuitton, son of Louis, the inventor of the world's most famous luggage, showed off the company's flat-topped trunks (better for stacking than traditional round-topped ones) at the Chicago World's Fair in 1893.
The oil-rich Middle East has been a magnet for expensive foreign trinkets since the 1960s. The Japanese became insatiable consumers in the 1970s. Today, two in five Japanese are thought to own a Vuitton product. And now it is China's turn to lap up luxury.
As luxury-goods sales have expanded geographically, they have also spread across the social scale. When Coco Chanel created her No. 5 perfume in the 1920s she reserved it for her best couture clients, but in the following decade she sold it in smaller bottles so that more women could afford it.
Cartier's "Les Must" jewellery in the 1970s put the brand within reach of consumers who could only yearn for Panthère necklaces and Tank watches. Many other brands followed Cartier's sortie du temple (descent from the temple), seeking to broaden their appeal while retaining their cachet. Not all succeeded.
Over the past 20 years the number of luxury-goods consumers worldwide has more than trebled to 330m, according to Bain &amp; Company, a consulting firm. Their spending on expensive jewellery, watches, clothing, handbags and so on has risen at double the rate of global GDP. Most of these new buyers are not the very rich but the merely prosperous, with incomes of up to EUR150,000 ($188,000). Shares of listed luxury companies have far outperformed those of other companies (see chart).
<img src="https://static-ssl.businessinsider.com/image/548db56eecad04a247d99e4f-683-530/screen%20shot%202014-12-14%20at%2011.05.59%20am.png" border="0" alt="Screen Shot 2014 12 14 at 11.05.59 AM" width="800">The Economist</img>
Consumers' rush to quality has created billionaires at a rate that Silicon Valley might envy, especially among the main shareholders of luxury conglomerates that have gathered together many of the best-known brands. They include Bernard Arnault, a French tycoon who controls LVMH, owner of Louis Vuitton, Moët &amp; Chandon champagne and a host of other brands, and his rival François-Henri Pinault, whose Kering group owns Gucci, a big Italian leather-goods maker.
Nick Hayek's Swatch Group and Johann Rupert's Richemont (Cartier's owner) are powerhouses in watches and jewellery. Among the owners who have made fortunes from selling stakes to investors in the past few years are Brunello Cucinelli, whose eponymous company makes casual-chic clothing at serious prices, and Remo Ruffini, a fellow Italian who floated Moncler, a maker of down jackets.
Personal luxury goods are just one small corner of this empire of opulence. Upmarket options can be found in industries from health care to banking, though most analysts leave such things out of their reckoning. Using consumers' own perception of what constitutes luxury goods and services, the Boston Consulting Group reckons that $1.8 trillion was spent on such items in 2012. The biggest category is travel, followed by cars and then personal luxury goods. Bain comes up with a smaller sum for a similar spread of sectors (see chart). But luxury's boundaries are fuzzy and hotly disputed.
This special report will concentrate on personal goods, which face the tricky task of trying to achieve global scale while maintaining the artisan roots that give them rarity appeal. Ultra-expensive cars will make only a brief appearance, and yachts will just sail by on the horizon: globally, only 14,000 people are able to afford a really big one. But the report will include such fast-growing "experiential" sectors as hotels and wine, which are growing faster than things to buy and own.
To view the world through the lens of luxury is to see it subtly altered. Some of the normal rules do not apply to luxury-goods makers, even though in many ways they are similar to other consumer-goods companies. The cost of production is not usually a prime concern and capital investment is generally modest, except for watches.
<img src="https://static-ssl.businessinsider.com/image/531f231e69bedd433025f0c0-1200-924/rtr3aoz5.jpg" border="0" alt="egg luxury uk">REUTERS/Olivia HarrisA model poses for a photograph with a Faberge egg necklace at the Faberge shop in central London November 21, 2012. </img>
A really prestigious item can be a "Veblen good", named after an American economist born in the mid-19th century who noticed that demand for some goods actually rises as they get more expensive because they confer yet more status. And the margins even on lesser luxury goods are much better than on mass-market items.
Luxury companies like to set their own agenda. Their creative directors oversee both the development of new products and the way they are presented in magazines, shop windows and online. "We are not going to let people influence the vision," says Patrick Albaladejo, deputy managing director of Hermès, a French luxury house so august it claims not to have a marketing department.
Luxury companies often get the most attention for the things they sell least of. Karl Lagerfeld, Chanel's creative director, made headlines this year by sending his models down a catwalk decked out as a grocery shop. But "the bread and butter of the company are chemicals," explains Armando Branchini of the Altagamma Foundation, which represents Italian luxury firms. Luxury perfumes and cosmetics are thought to account for over half of Chanel's business.
Diageo, a big drinks company, has a "Reserve" division that gives special attention to its priciest tipples, such as Johnnie Walker Blue Label whisky. They are marketed through the patient cultivation of the coolest bars and influential "advocates". "You need to be a black belt in relationships when it's about luxury," says James Thompson, who runs the division.
Luxury's lens does odd things to the map as well. Europe is still the pre-eminent maker; its brands account for 70% of the world's luxury consumption. Germany matters in cars and yachts, but the real powerhouse is Italy, which serves as the workshop for French fashion and leather goods as well as its own.
Luxury is "one of the few industries where Europe has a sustainable competitive advantage", says Michael Ward, managing director of Harrods, a posh London department store. America is both an underexploited market, given its wealth, and a base for brash competitors such as Coach, Michael Kors and Kate Spade, which are challenging established European brands with a more affordable take on luxury. China, already a voracious consumer, is just beginning to stir as an exporter.
<img src="https://static-ssl.businessinsider.com/image/5400661eecad049b1434bd35-1200-800/screen%20shot%202014-08-29%20at%207.36.47%20am.png" border="0" alt="italy red carpet smoke fog">REUTERS/Tony GentileItalian actress Cristina Capotondi attends the red carpet for the movie "La Rancon de la gloire" (The Price of Fame) at the 71st Venice Film Festival August 28, 2014. </img>
<h3>The pope doesn't wear Prada</h3>
Of late, though, the champagne has gone a bit flat. The war in Ukraine and the sanctions imposed on Russia in response have put off rich citizens of that country, among the giddiest new consumers. The Japanese went on a spree early this year ahead of a rise in value-added tax, then stopped spending.
The Ebola epidemic in Africa and pro-democracy protests in Hong Kong, where Chinese mainlanders do much of their shopping, have unnerved consumers. Most important, slower economic growth and the anti-corruption campaign mounted by Xi Jinping, China's leader, have dampened the spirits of Chinese shoppers, who now account for nearly a third of the global demand for personal luxury goods. The share prices of recently listed luxury companies have fallen by a quarter this year. After two decades when annual growth averaged nearly 6%, the rate this year will be just 2%, predict Bain and Altagamma.
These passing crises come on top of more profound changes. One of them is a shift from "having" to "being", especially in rich countries, where the well-off are becoming less keen on owning and more interested in experiencing things. Consumers in China are turning from monogrammed showiness to subtler elegance.
Younger people everywhere have their own ideas about how to consume luxury, helped by social media and e-commerce. Inequality is a growing concern from Berlin to Beijing. Last year a pope whose red shoes were widely (but wrongly) thought to have been made by Prada, an Italian fashion house, gave way to one who shuns the Apostolic Palace for a guesthouse. That captures the mood and contributes to it.
Sobriety has bypassed some sectors, including fine wine and expensive cars. Yacht sales, too, are buoyant again after a period in the doldrums in the late 2000s, and today's yachtsmen often add a helicopter or two to their order. But mostly substance is winning over style.
In some ways, today's preoccupation with sustainability plays into the hands of luxury-goods makers. With their ample margins, they can afford to reduce the environmental damage they cause. "Luxury can show the path that answers the major issues of our century," argues Marie-Claire Daveu, Kering's sustainability chief.
By and large, makers of luxury goods employ European workers rather than sweatshop serfs in Bangladesh. The key trend now, says Diageo's Mr Thompson, is "away from show for its own sake towards knowledge, appreciation, craft and heritage--something with a story."
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