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5 mins read

The mixed response to Jojo Siwa's rebrand shows just how hard it is for child stars to stay relevant

JoJo Siwa will have to work hard to ride the wave of her child stardom to continue rising through h…

Lindsay Dodgson   


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4 mins read

How YouTuber Jack Edwards went from making college content to becoming a top book creator

Edwards diversifies his business as a book-content creator with brand deals tangential to reading, …

Marta Biino   


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8 mins read

Soothing & personal content top draws for online audience in 2022 – Hybrid creators & communities to rule in 2023

65% of Gen Zs agree that content that’s personally relevant to them is more important than the cont…

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2 mins read

Reddit to AI companies: Pay up if you're using our content

Reddit said it plans to start charging companies for access to the platform's data that is used to …

Britney Nguyen   


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3 mins read

AI hypocrisy: OpenAI, Google and Anthropic won't let their data be used to train other AI models, but they use everyone else's content

Generative AI models are trained on a lot of online content. The companies behind these powerful mo…

Alistair Barr   


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3 mins read

I've made nearly $13,000 in 3 months from posting on Pinterest. Here's how to make money from the new Creator fund.

Jennifer Leach stumbled across the Pinterest Creator Hub dashboard via her business account and was…

Jennifer Leach   


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10 mins read

I am glad I F**%*D up so much in life that it is content now says Ankur Warikoo

Ankur Warikoo hits the refresh button every time he encounters a failure in life. Young Indians are…

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8 mins read

From brand deals to selling merchandise, this is how much Indian social media influencers earn

It all starts with a barter. Like many of us who started with an internship wherein we were pai…

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7 mins read

How India is ‘Cutting the Cord’ to drive an OTT revolution

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution

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3 mins read

Here’s why Tech Burner never bases his content on algorithms or current trends

Creators with no language barriers or boundaries, such as Khaby Lame, will be big in the next two y…

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5 mins read

MrBeast just became the biggest YouTuber in the world. His ascension marks the death of old YouTube and the rise of 'over-the-top' content.

MrBeast, whose real name is Jimmy Donaldson, became the most-followed creator on YouTube on Novembe…

Charissa Cheong   


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3 mins read

Cardi B's new appointment as creative director of Playboy could inject diversity and relevance to the brand

Can Cardi teach an old bunny new tricks? Feminist and race scholars told Insider the potential is t…

Marguerite Ward,Brandon T. Harden   


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3 mins read

India's General Entertainment Channel's story moving on from soaps and dramas

How the content consumption patterns are changing in the media landscape

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1 min read

Google's new features, tools designed to help readers and reporters get relevant local news

The headline feature is a carousel that shows local news in response to search queries, launchin…

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8 mins read

How Pepsi continues to stay relevant and connect with every generation

From Dil Maange More to Har Ghoont Mein Swag, here's how Pepsi's communication has evolved over the…

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4 mins read

MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brand

MullenLowe Lintas Group has unveiled a specialized content business unit under the Lintas C:EX (Lin…

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4 mins read

How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first aired

As Tom and Jerry turn 82 today, we catch up with Cartoon Network's Abhishek Dutta to talk about its…

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4 mins read

The pivot in influencer content creation post-COVID

Ankit Agarwal, Founder – Do Your Thng writes how the pandemic has impacted influencer marketing