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Business Insider Latest Story Image
9 mins read

Rage bait is all the rage on Threads — so I tried it. I'm sorry?

Threads attracts engagement-baiters: people asking grabby questions looking to get a bunch of repli…

Katie Notopoulos   


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5 mins read

Engagement bait's rise on Threads is another example of how we just can't help ourselves on social media

There's often something in your behavior on social media that's leading the apps to send those post…

Dan DeFrancesco   


Business Insider Latest Story Image
1 min read

China just made it even harder for people in the country to access WhatsApp and Threads

The Chinese government made Apple remove two apps – just as US considers the same thing for TikTok.

Shubhangi Goel   


Business Insider Latest Story Image
3 mins read

Meta's Threads app: The text-based social media platform from Instagram trying to replace X

Meta launched its Threads app last summer, using Instagram's built-in user base to directly compete…

Michelle Mark   


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3 mins read

Meta is still betting that Threads can beat Elon Musk's X but Zuckerberg faces an uphill battle

Meta launched its Twitter-killer, Threads, a year ago, but overtaking X and escaping Instagram's sh…

Beatrice Nolan   


Business Insider Latest Story Image
2 mins read

Meta's new Threads, a rival for X, is now Apple's most downloaded app

Threads, built on the back of Instagram and launched in July, may have staying power as downloads a…

Kali Hays   


Business Insider Latest Story Image
1 min read

Threads set to cross 100 mn users as Twitter traffic dips

Meta's Twitter rival, Threads, is set to cross 100 million user sign-ups as Twitter is experiencing…

Business Insider Latest Story Image

Threads vs. Twitter: What we know about the apps

Threads is Mark Zuckerberg's latest app, and Elon Musk isn't happy about it. Here's what we know.

Business Insider Latest Story Image
3 mins read

Mark Zuckerberg's Threads takes a step closer to X by adding a trending section

Mark Zuckerberg's Threads added a familiar feature to X users: trending topics.

Ana Altchek   


Business Insider Latest Story Image
2 mins read

Threads beat ChatGPT to 100 million users but the AI app is way more consequential

Mark Zuckerberg's new Twitter copycat app has attracted 100 million users in less than a week, but …

Hasan Chowdhury   


Business Insider Latest Story Image
1 min read

'Goodbye Twitter': Users say they're ditching the app for Mark Zuckerberg's Threads

On Elon Musk's platform, "Threads," "Meta," and "Goodbye Twitter" were all trending the morning aft…

Beatrice Nolan   


Business Insider Latest Story Image
1 min read

Threads now lets users delete accounts separately from Instagram

"We're rolling out a way for you to delete your Threads profile separately from your Instagram…

Business Insider Latest Story Image
1 min read

Threads users can now keep their posts off Instagram, FB

Meta's Threads users are reporting a new feature where they can keep their posts off Instagram and …

Business Insider Latest Story Image
3 mins read

Turns out, Meta's Threads is good for breaking news

Meta's Adam Mosseri has said that Threads isn't going to encourage the posting of news. But it work…

Katie Notopoulos   


Business Insider Latest Story Image
1 min read

Fake followers for Instagram's Threads are already on sale, as the app surges past 100 million users

That didn't take long. Insider spotted several websites offering deals for inflated follower metric…

Sydney Bradley   


Business Insider Latest Story Image
5 mins read

3 Gen Zers share their thoughts on Threads, the buzzy new social media app from Meta

While one Gen Z user was beyond excited to join Meta's Threads, another remained skeptical.

Aimee Pearcy   


Business Insider Latest Story Image
1 min read

Here is what Meta's Threads app looks like and how it compares to its main rival, Twitter

One immediate advantage Threads may have over other rivals is the potential to convert Instagram's …

Lloyd Lee   


Business Insider Latest Story Image
2 mins read

Instagram's new Twitter rival 'Threads' appears to be showing up on the European Google Play app store

Instagram's new app, "Threads," can be found on Google Play's app store. Is it a glitch? Or is the …

Sydney Bradley,Marta Biino   


Business Insider Latest Story Image
2 mins read

Mark Zuckerberg just launched the Twitter killer Threads app and wants to get '1 billion+ people on it'

"Twitter has had the opportunity to do this but hasn't nailed it. Hopefully we will," Meta CEO Mark…

Huileng Tan,Kai Xiang Teo   


Business Insider Latest Story Image
2 mins read

The new Instagram Threads app was briefly accessible from desktop. Here's what the Twitter rival looks like.

A web version of Meta's new Twitter rival Threads was briefly accessible on Wednesday. Here's what …

Marta Biino,Sydney Bradley