You Searched For "WPP group" and got 20 results
Sort By:
WPP is spending $70 million on Snapchat ads
The figure is just a pinch of the money it spends on other digital platforms - in October Sorrell s…
Hannah Roberts
Giving flexibility to people to work remotely or from home should be institutionalized: Tarun Rai, Wunderman Thompson, South Asia
Tarun Rai, Chairman and Group CEO, Wunderman Thompson, South Asia is confident that the worst is al…
Why advertisers are betting on retailers like Kroger and CVS
This week in advertising, we looked at Walmart and Kroger's edge in the pandemic, unionization in a…
Lucia Moses
GETTING HIRED IN PR: How to land a job in public relations in 2020
Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring in areas lik…
Business Insider
Where ad agency giants like WPP and IPG are hiring
Here are the top media and advertising stories from Business Insider for August 17.
Lauren Johnson
RUMOR: WPP Will Buy Interpublic Group To Reclaim Top Spot In Ad World [THE BRIEF]
Rumors are swirling that WPP will acquire Interpublic Group in the wake of the proposed Publicis/Om…
Aaron Taube
WPP's Sorrell Says Publicis-Omnicom Group Doesn't Stand A Chance Against Facebook
"The lines of difference between us and all those sets of competitors that I mentioned, particularl…
Aaron Taube
World's biggest advertising group WPP reports record £1.5 billion annual profit
The agency group, which owns agencies such as Ogilvy, J. Walter Thompson, and Milward Brown, said 2…
Lara O'Reilly
Ogilvy India and McCann Worldgroup India bag second and third spot as Most Effective Agencies in 2020 Effie Index
Ogilvy India, McCann Worldgroup India and The Womb Communications have been named among some of the…
Here's How IBM Will Use Your Twitter Feed To Figure Out How Neurotic You Are [THE BRIEF]
IBM is testing technology that will analyze consumers' Twitter feeds to determine their emotional p…
Aaron Taube
If Brands Hate Web Ad Trading Desks So Much Why Are They Throwing Hundreds Of Millions Of Dollars At Them?
The criticism of agencies is that they buy the web advertising media upfront with their own money. …
Jim Edwards
WPP executive committee and Board to take a 20% reduction in salaries for an initial period of 3 months in wake of Covid-19 outbreak
WPP expects its measures to generate total in-year savings for 2020 of £700 - 800 million
WPP's Sorrell: Up To 25% Of Our Clients' Dollars Are Wasted
Sorrell was preoccupied with tracking the "changing patterns of consumer demand and habit." The $70…
Judith Grey
Another Agency Holding Company Might Strike A Deal With Twitter [THE BRIEF]
WPP might strike a Twitter deal, too. Rival Publicis did so last week, providing a link for compani…
Laura Stampler
Ford Apologizes For Offensive Car Ad We Were Never Supposed To See
"We deeply regret the publishing of posters that were distasteful and contrary to the standards of …
Laura Stampler
WPP's Sorrell Wants To Know, 'Is Your Mother A Dominant Woman?'
Sir Martin also alluded to difficulties managing successful members of his senior staff, asserting,…
Dominic Green
Advertisers Are Allegedly Doing Something That Would Be Illegal On Wall Street
In their defense, agencies say the practice is fully disclosed to clients. The margin comes from va…
Jim Edwards
82.5 Communications pivots from its open-source model, restricts itself to WPP partners only
In its one year of existence, 82.5 Communications has pitched to 11 clients and bagged nine in its …
GroupM's Rob Norman Hits Back On Ad Price 'Arbitrage'
Norman admitted at a conference last week that GroupM and its agencies, including Xaxis, practice a…
Jim Edwards
WPP's Sorrell Says Salesforce's Acquisition Of Buddy Media Was 'Unfortunately' Premature
Recent stellar examples were Omniture in the area of web analytics and Buddy Media with its Faceboo…