The figure is just a pinch of the money it spends on other digital platforms - in October Sorrell s…

Tarun Rai, Chairman and Group CEO, Wunderman Thompson, South Asia is confident that the worst is al…

This week in advertising, we looked at Walmart and Kroger's edge in the pandemic, unionization in a…

Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring in areas lik…

Here are the top media and advertising stories from Business Insider for August 17.

Rumors are swirling that WPP will acquire Interpublic Group in the wake of the proposed Publicis/Om…

"The lines of difference between us and all those sets of competitors that I mentioned, particularl…

The agency group, which owns agencies such as Ogilvy, J. Walter Thompson, and Milward Brown, said 2…

Ogilvy India, McCann Worldgroup India and The Womb Communications have been named among some of the…

IBM is testing technology that will analyze consumers' Twitter feeds to determine their emotional p…

The criticism of agencies is that they buy the web advertising media upfront with their own money. …

WPP expects its measures to generate total in-year savings for 2020 of £700 - 800 million

Sorrell was preoccupied with tracking the "changing patterns of consumer demand and habit." The $70…

WPP might strike a Twitter deal, too. Rival Publicis did so last week, providing a link for compani…

"We deeply regret the publishing of posters that were distasteful and contrary to the standards of …

Sir Martin also alluded to difficulties managing successful members of his senior staff, asserting,…

In their defense, agencies say the practice is fully disclosed to clients. The margin comes from va…

In its one year of existence, 82.5 Communications has pitched to 11 clients and bagged nine in its …

Norman admitted at a conference last week that GroupM and its agencies, including Xaxis, practice a…

Recent stellar examples were Omniture in the area of web analytics and Buddy Media with its Faceboo…