<ul><li>A start-up named ‘<keyword id="1081249" type="General" weightage="20" keywordseo="climes" source="Orion">Climes</keyword>’ helps brands like TEDx, MakeMyTrip, Zingbus and Wedding Brigade reduce their carbon footprint.</li><li>Its fintech-enabled marketplace incentivises the movement of capital from individuals at points of consumption.</li><li>The company claims to have neutralised around 46,000+ kg of carbon emissions across five large-scale events, including weddings.</li></ul>At a time when the start-up ecosystem crawls through a harsh funding winter, sustainable investing has continued to thrive and promote innovative green start-ups. Climes — a company that helps brands like TEDx, MakeMyTrip, Zingbus and Wedding Brigade reduce their carbon footprint — raised a million dollars on Tuesday, July 5. The $1.2 million round saw participation from Sequoia Capital India, Kalaari Capital, Avaana Capital, and even the <keyword id="759851" type="General" weightage="20" keywordseo="zerodha" source="Orion">Zerodha</keyword> cofounder Nithin Kamath. Climes — founded by former Airbus executive Anirudh Gupta and former investment professional at Kalaari Capital Siddhanth Jayaram — aims to minimise the effects of climate change by letting individuals take “climate action in a click of a button”. Satyen Kothari of Cube Wealth, Anshuman Bapna of Terra.do, Keshav Reddy of Reddy Futures, Akshay Singhal from Log9 Materials and Smart Joules from Arjun Gupta also participated in the current round. “Finance is the single biggest lever to solve climate change. Fantastic projects and solutions for carbon mitigation exist all around us. However, the finance needed to scale these projects is simply not flowing fast enough,” said the co-founders, Anirudh and Siddhanth. <cmsannotation type="cmsannotation" annotationid="How does ‘Climes’ work?" comment="subhead" text="How does ‘Climes’ work?">How does ‘Climes’ work?</cmsannotation> Climes is a fintech-enabled marketplace that incentivises the movement of capital from individuals at points of consumption to UN-approved carbon solution project developers on the ground in India. “We partner with consumer brands that want to go climate-friendly. Every time you [customer] order or buy something from them, you get to see emissions specific to your order. And you can choose to take climate action at checkout,” the company’s website read. The customers can simply pay marginally extra on their order to get some Clime coins, which the company allocates to different verified climatic projects. The platform claims the projects it works with have an impact on sanitisation and conservation, and empower local communities as well. <div type="image" title="A company vows to turn our travels, weddings, and food carbon neutral! Bags a million dollars" msid="92677877" hostid="261" sizebytes="37706"></div> For example, a user can pay an additional ₹2 to neutralise their carbon footprint of 2 kg, produced during a bus ride from Mumbai to Pune. The company charges ₹1 for every 1kg of carbon footprint. “The ideal solution towards climate change problems is to reduce consumption which may not be possible at all times. Making people aware of their carbon footprint and then making it available to offset may be a good mid-way path. We are excited to be a part of their journey and learn ourselves along the way,” says Nithin Kamath, Founder and CEO, Zerodha and Rainmatter. <div type="image" title="A company vows to turn our travels, weddings, and food carbon neutral! Bags a million dollars" msid="92677895" hostid="261" sizebytes="84897"></div> Vani Kola, Managing Director of Kalaari Capital, said, “The rising awareness of the need for carbon-neutral lifestyle and climate costs require urgent new solutions. Entrepreneurs offering solutions with climate sensitiveness can create key differentiating propositions… Climes’ solution makes it possible for brands to embark on that transition by allowing customers to carbon-neutralise every transaction.” Climes plans to use this capital for two aspects: First, integrate its technology with other customer-facing brands in the fashion, food, travel, beauty and personal care industry. Second, to expand its tech-stack to onboard high-quality climate solutions within India, as well as measure and report impact transparently. The company claims to have neutralised 26,000+ kg of carbon emissions across three weddings so far, in addition to 15,000+ kgs of carbon emissions in Global Entrepreneurship Summit (GES) 2022 and 5,000+ kg of carbon emissions at TedxSusMafia 2.0. SEE ALSO <a href="https://www.businessinsider.in/business/news/no-service-charge-on-restaurant-bill-will-impact-waiters-servers-kitchen-staff/articleshow/92668785.cms">Remember to tip your waiter, there is no more service charge on your bill</a> <a class="tout-title-link" href="https://www.businessinsider.in/stock-market/news/tata-motors-kotak-mahindra-bank-indusind-bank-among-stocks-to-watch-out-for-on-july-5/slidelist/92665853.cms">Tata Motors, Kotak Mahindra Bank, IndusInd Bank among stocks to watch out for on July 5</a> <a href="https://www.businessinsider.in/india/news/indianoil-delivers-cooing-gas-via-boats-in-flood-hit-assam/articleshow/92667303.cms">IndianOil delivers cooking gas via boats in flood-hit Assam</a>

A company vows to turn our travels, weddings, and food carbon neutral! Bags a million dollars

<ul class="summary-list"><li><keyword id="6355315" type="UNKNOWN" weightage="60" keywordseo="elon-musk">Elon Musk</keyword>'s <keyword id="2156538" type="PERSON" weightage="60" keywordseo="XPRIZE">XPRIZE</keyword> foundation on Monday announced details for a new carbon-capture competition.</li><li>The competition will give out $100 million over four years, with $50 million to the grand winner.</li><li>XPRIZE will assess teams on various criteria, including the amount of <keyword id="49838" type="ENTERTAINMENT" weightage="60" keywordseo="CO2">CO2</keyword> removed and energy efficiency.</li></ul>Last month, <a href="https://www.businessinsider.com/elon-musk-100-million-prize-carbon-capture-technology-contest-2021-1">Elon Musk pledged $100 million to fund a carbon-capture competition</a>. On Monday, Musk's XPRIZE foundation gave some details of exactly how the money will be divided up.Entrants are expected to build and demonstrate ways to "pull carbon dioxide directly from the atmosphere or oceans" and lock away CO2 "permanently in an environmentally benign way," XPRIZE said in a <a href="https://www.xprize.org/prizes/elonmusk">post</a> announcing the competition on Monday.To win, teams must show they can scale their ideas to "gigaton levels" of carbon dioxide removal, XPRIZE said. It did not give precise details on how contestants would be judged, but it said they would be evaluated on various criteria including "amount of CO2 removed, life cycle analysis of the removal process, energy efficiency, land footprint and sequestration capabilities." Sequestration is another term for capture and storage.The eventual winner won't get the full $100 million. After an 18-month judging period, the top 15 applicants will each be given $1 million to build "full-scale demonstrations." Out of those 15, the grand winner will receive $50 million, the runner-up $20 million, and third place will get $10 million.The remaining $5 million will be distributed as $200,000 scholarships for student teams.Musk first tweeted about the prize in late January, soon after he officially <a href="https://markets.businessinsider.com/news/stocks/tesla-elon-musk-overtakes-amazon-jeff-bezos-world-richest-man-2021-1-1029940953?r=ts-sub">surpassed Amazon CEO Jeff Bezos to become the richest man in the world</a>. Read more: <a href="https://www.businessinsider.com/tesla-autopilot-elon-musk-ford-porsche-bmw-2021-2?r=ih-sub">Elon Musk has talked to Tesla rivals about selling them its controversial Autopilot feature. Experts say these 3 carmakers are the likeliest buyers.</a>The competition isn't limited to technology. "Any carbon negative solution is eligible: nature-based, direct air capture, oceans, mineralization, or anything else that sequesters CO2 permanently," XPRIZE said. <a href="https://www.theguardian.com/environment/2019/jul/04/planting-billions-trees-best-tackle-climate-crisis-scientists-canopy-emissions#:~:text=Planting%20billions%20of%20trees%20across,crop%20land%20or%20urban%20areas.">Planting forests</a> is an example of a nature-based <keyword id="2101323" type="PERSON" weightage="60" keywordseo="carbon-capture">carbon capture</keyword> project.The competition would officially open on April 22, when the foundation would release some more specific guidelines for applicants, it said.XPRIZE noted all the details of the competition were "preliminary and subject to change.""We want to make a truly meaningful impact. Carbon negativity, not neutrality," Elon Musk said in a widely distributed press statement on Monday."This is not a theoretical competition; we want teams that will build real systems that can make a measurable impact and scale to a gigaton level. Whatever it takes. Time is of the essence," he added.A December study published in the journal of Scientific Reports said carbon-capture technology <a href="https://www.businessinsider.com/climate-change-too-late-carbon-capture-needed-2020-11?r=ts-sub">would be vital to combat climate change even if humans stopped putting out emissions</a>, and estimated that we'd have to suck 33 gigatonnes (36.5 billion tons) of carbon dioxide out of the atmosphere every year.XPRIZE has already granted some money through its other competitions. In 2019 it gave a team of scientists <a href="https://www.businessinsider.com/ocean-xprize-team-maps-sea-floor-2019-5">$4 million to map the sea floor</a>.

Elon Musk is giving away $100 million over 4 years in a competition to suck CO2 out of the atmosphere

The United Nations High-Level Political Forum on Sustainable Development (<keyword id="9569601" type="General" weightage="80" keywordseo="hlpf" source="Orion">HLPF</keyword>) commenced Tuesday to determine the best way forward to revive the <keyword id="879547" type="General" weightage="100" keywordseo="sustainable-development-goals" source="Orion">Sustainable Development Goals</keyword> (SDGs). The eight-day forum, convened under the UN Economic and Social Council (ECOSOC), "takes place as multiple crises around the world are putting the very viability of achieving the SDGs by 2030 at risk", <keyword id="106387" type="General" weightage="50" keywordseo="xinhua-news-agency" source="Orion">Xinhua news agency</keyword> quoted a UN press release as saying. "An urgent rescue effort and collective actions are needed to rapidly change course and set the world on track towards a sustainable future, guided by a renewed commitment to multilateralism and international cooperation," the release said. "We are facing continued vaccine inequity, rising inflation, major supply-chain disruptions, and crippling geopolitical uncertainties," said ECOSOC President <keyword id="14376516" type="General" weightage="50" keywordseo="collen-vixen-kelapile" source="Orion">Collen Vixen Kelapile</keyword>. "We are on a dangerous path to harming future generations, if we do not act now. It is within our power to turn the tide." Thousands of participants, including heads of state, over 100 ministers, and leaders and representatives of the UN system, business and civil society will convene in person to respond to the impacts of the lingering pandemic and the military conflict in Ukraine, including global economic inflation, rising inequalities and closely interrelated crises in food security, energy supplies and finance. Member states will discuss what actions to take to build back better to secure accelerated implementation of the 2030 Agenda during the Decade of Action for sustainable development, said the release. This year, the forum will review in depth Goal 4 on education, Goal 5 on gender equality, Goal 14 on life below water and Goal 15 on life on land as well as Goal 17 on partnerships for the goals, which is considered each year. The HLPF will demonstrate the continuing commitment of the international community to step up international solidarity and to launch ambitious recovery policies that advance the SDGs. "Both are indispensable in tackling conflicts around the world," the release said. "The urgent need for international solidarity and multilateral cooperation cannot be stressed enough," said UN Under-Secretary-General for Economic and Social Affairs <keyword id="424230" type="General" weightage="50" keywordseo="liu-zhenmin" source="Orion">Liu Zhenmin</keyword>. "We need to act swiftly to drive transformative change. We must remain committed to the people-centered and planet-focused path to prosperity that we set out in the 2030 Agenda. This can only happen if we all act together." This year, 44 countries, both developed and developing, will present their <keyword id="14379351" type="General" weightage="50" keywordseo="voluntary-national-reviews" source="Orion">Voluntary National Reviews</keyword> of national implementation of the SDGs. The forum will also mark the official launch of The Sustainable Development Goals Report 2022. This annual progress report provides a global overview of progress towards the SDGs based on the most recent data. The 2022 report is expected to demonstrate the devastating impacts of the multiple and interlinked global crises -- the COVID-19 pandemic, the climate crisis and the conflicts in Ukraine and elsewhere -- across the SDGs. The forum will culminate in the adoption of a ministerial declaration. It will also kick off preparations for the <keyword id="14379352" type="General" weightage="50" keywordseo="sustainable-development-goals-summit" source="Orion">Sustainable Development Goals Summit</keyword> to be held in 2023, the press release said. ALSO SEE <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/unilever-adani-group-ibm-gucci-itc-and-other-top-companies-that-pledged-to-turn-carbon-neutral/slidelist/92678921.cms">What is carbon neutrality?</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/climes-raises-1-2-million-to-make-plane-rides-wedding-carbon-neutral/articleshow/92677903.cms">A company vows to turn our travels, weddings, and food carbon neutral! Bags a million dollars</a>

UN hosts high-level conference to advance Sustainable Development goals action

<ul><li>Delhi is going to have a month-long shopping festival from next year onwards.</li><li>The festival will last between January 28 to February 26 next year.</li><li>Kejriwal noted that they are arranging cheap airfares for travellers as well.</li></ul>Delhi is going to have a month-long shopping festival starting next year, chief minister <keyword id="260213" type="General" weightage="20" keywordseo="arvind-kejriwal" source="Orion">Arvind Kejriwal</keyword> announced on Wednesday afternoon. The festival will last between January 28 to February 26 next year where customers can expect some heavy discounts throughout the union territory. This is akin to the month-long shopping festival organized in Dubai every year, which provides a boost to its tourism to this popular Middle East destination. Kejriwal, in his speech, noted that this would be the biggest shopping festival India and will significantly help Delhi’s economy as well as create multiple job opportunities. "This will be the biggest shopping festival in India. We are starting it now. I expect that in a few years, we will make it the biggest shopping festival in the world," he noted. The <keyword id="6354944" type="General" weightage="20" keywordseo="aam-aadmi-party" source="Orion">Aam Aadmi Party</keyword> (<keyword id="6356115" type="General" weightage="20" keywordseo="aap" source="Orion">AAP</keyword>) chief also welcomed people from other states and countries to participate in the sale, and noted that they are arranging cheap airfares for travellers as well. There will also be exhibitions across Delhi and the national capital would be decked up for the 30-day shopping spree. <div type="javascript" title="CardEmbed" contenttype="Video"><cdata><![CDATA[<blockquote class="twitter-tweet">दिल्ली में रोज़गार, व्यापार और अर्थव्यवस्था को लेकर बड़ी ख़ुशख़बरी। साल 2023 की शुरुआत में दिल्ली करेगी मेज़बानी एक विश्वस्तरीय “Delhi Shopping Festival” की | Press Conference | LIVE <a href="https://t.co/VRi6MwFkaS">https://t.co/VRi6MwFkaS</a>&mdash; Arvind Kejriwal (@ArvindKejriwal) <a href="https://twitter.com/ArvindKejriwal/status/1544569268800352256?ref_src=twsrc%5Etfw">July 6, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>]]></cdata></div> Kejriwal noted that the festival will have exhibitions on spirituality, wellness, health and gaming, in addition to other forms of entertainment. “There will be a special opening and closing ceremony and 200 concerts will be organized to entertain the visitors. Special <a href="https://www.timesnownews.com/topic/food-walks">food walks</a> will be held that will see the participation of international restaurants and national restaurants since Delhi is known for its food," the 53-year-old said. SEE ALSO <a href="https://www.businessinsider.in/business/corporates/news/indias-biggest-companies-spend-nearly-11-lakh-crore-on-employee-expense-last-year/articleshow/92690317.cms" data-type="tilCustomLink">If you thought techies got the biggest hikes last year, think again...</a> <a href="https://www.businessinsider.in/business/news/no-service-charge-on-restaurant-bill-will-impact-waiters-servers-kitchen-staff/articleshow/92668785.cms">Remember to tip your waiter, there is no more service charge on your bill</a> <a href="https://www.businessinsider.in/sustainability/news/climes-raises-1-2-million-to-make-plane-rides-wedding-carbon-neutral/articleshow/92677903.cms">A company vows to turn our travels, weddings, and food carbon neutral! Bags a million dollars</a>

Delhi to have its own version of the Dubai shopping festival starting 2023

<ul><li>Total employee cost among the top 500 Indian companies skyrocketed to a whopping ₹10.8 lakh crore in 2022.</li><li>The technology sector contributed half — or about ₹552 crore — of this ₹1.2 lakh crore increase in employee expenses.</li><li>Overall, five out of every ten rupees spent on employee cost was spent by the BFSI and technology sectors.</li></ul>The total <keyword id="880527" type="General" weightage="20" keywordseo="employee-costs" source="Orion">employee costs</keyword> of the top 500 Indian companies skyrocketed to a whopping ₹10.8 lakh crore in 2022, representing the highest growth in the last eight years. This is the first time Indian employee costs crossed ₹10 lakh crore mark. <div type="image" title="If you thought techies got the biggest hikes last year, think again..." msid="92690289" hostid="261" sizebytes="126077"></div> The total <keyword id="1187131" type="General" weightage="20" keywordseo="employee-expense" source="Orion">employee expense</keyword> of the Nifty 500 — an index representing the performance of the basket of top 500 companies listed on National Stock Exchange (NSE) — surged by a whopping ₹1.2 lakh crore in the last one year, a latest report by Motilal Oswal has revealed. Notably, the brokerage only considered the spending of 470 companies, instead of 500 — those which had a 10-year history. The technology sector contributed half — or about ₹552 crore — of this ₹1.2 lakh crore increase in employee expenses. The demand for tech talent and hence their salaries grew multifold last year. Ola founder and CEO Bhavish Agarwal took a dig at the <keyword id="727227" type="General" weightage="20" keywordseo="tech-hiring" source="Orion">tech hiring</keyword> situation last year, saying that it would be cheaper to outsource tech jobs to Silicon Valley in California as engineers salaries increased multifold in India. Even Amrish Rau, CEO of Pine Labs, highlighted that the salary expectations were at an all-time high last year as they were getting ‘amazing offers’. The expected salary hike ranged anywhere between 30-80%, most of them being in the higher range above 60%, as per specialized staffing firm Xpheno. <cmsannotation type="cmsannotation" annotationid="Technology sector still fell short" comment="subhead" text="Technology sector still fell short">Technology sector still fell short</cmsannotation> In spite of the comments and memes, the technology sector was not the biggest reason behind the increase of overall employee expense costs. The sector which won the top spot is non-banking financial companies or NBFCs. <div type="image" title="If you thought techies got the biggest hikes last year, think again..." msid="92690311" hostid="261" sizebytes="107573"></div> According to the Motilal Oswal report, employee expenses increased by 23% in the NBFC sector that falls under the banking, financial services and insurance or BFSI sector. For the technology industry, the number lingered at 19%. While the tech hiring and salaries did pick up in 2021, the banking and financial services sector never really saw a dull time in the last two years due to good credit growth, eased interest rates and more. Four Indian banks — SBI, HDFC Bank, ICICI Bank and Axis Bank— and finance company HDFC even made it to the <a href="https://www.businessinsider.in/business/news/four-indian-banks-among-top-10-public-firms-in-india-says-forbes-global-2000-list/articleshow/91544176.cms">list of top ten Indian firms in the Forbes Global 2000</a> list earlier this year due to their performance last year. SEE ALSO <a href="https://www.businessinsider.in/business/news/no-service-charge-on-restaurant-bill-will-impact-waiters-servers-kitchen-staff/articleshow/92668785.cms" style="">Remember to tip your waiter, there is no more service charge on your bill</a> <a href="https://www.businessinsider.in/sustainability/news/climes-raises-1-2-million-to-make-plane-rides-wedding-carbon-neutral/articleshow/92677903.cms">A company vows to turn our travels, weddings, and food carbon neutral! Bags a million dollars</a> <a href="https://www.businessinsider.in/cryptocurrency/news/4-out-of-5-traders-go-slow-on-cryptocurrency-investments-after-new-crypto-tax-wazirx/articleshow/92676673.cms">4 out of 5 traders go slow on cryptocurrency investments after new crypto tax – WazirX</a>

If you thought techies got the biggest hikes last year, think again...

<ul><li>As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022, the ad spends are estimated to reach 107,987crs in 2022. </li><li>This represents the estimated growth of 22% for the calendar year 2022. </li><li>India to be the fastest-growing market among the top 10 global markets and retains its 9th rank in 2022.</li></ul>1. Shifts in organization structure &amp; work cultures open up new opportunities The pandemic has fundamentally altered ways of working across industries. We set up a quarterly “new Normal Tracker” in 2020, to understand shifts in consumer habits and behaviour. This tracker identifies the “desire for flexibility” as the primary reason for people to shift jobs. This has resulted in a huge rise in the gig economy, which is slated to grow at a CAGR of over 17% for the next 3 years. This is increasingly common across service industries, including media and advertising. Content creation as a vocation will move towards Decentralized Autonomous Organizations (DAOs). Even if their craft involves the physical world (production, shoots, etc) the next generation of content professionals are likely to find the work culture of DAOs more appealing. Today DAOs are able to hire, collaborate with creators and also pay them entirely within the metaverse. The advent of 5G will further power this trend. This could translate to shifts in business models, with fluid, specialist team structures, measurement- based entirely on outcomes and a revamp of remuneration and recognition models. 2. Consumer sensitivity &amp; sustainability impact brand marketing While the global trend towards sustainability and inclusiveness started a few years ago, this trend has gained tremendous traction in India over the past 18 months. Our “new Normal Tracker” throws up some very interesting insights:<ul><li> Sustainability is a stronger driver than ever before - the Q4 2021 tracker has over 80% respondents agreeing to the statement “I am more aware of the impact my actions have on the environment” – up from 73% in Q4 2020</li><li>81% agreed that the progress being made on gender equality was a “Source of Happiness”</li><li> 78% felt that media platforms &amp; content should be more inclusive of underrepresented communities (LGBTQIA, differently-abled, etc.) and 84% felt that brands need to do more to make their products more accessible to the differently-abled communities</li><li>We have also seen a marked rise in interest and conversation around Plant-based proteins, electric vehicles and a more sustainable lifestyle overall</li></ul> This has translated to brands and marketers placing a great deal of focus on sustainability &amp; inclusion – be it in terms of Carbon credits, recycling, use of ethically sourced ingredients and supporting inclusivity through actions and messaging This has implications for media as well, with a focus on sustainable or Carbon-neutral media plans. We will see increased use of Carbon Calculators which identify the elements of a media plan where carbon needs to be offset. This is in line with shifts we have already seen in markets like the US and UK and will involve strong partnerships between agencies &amp; media owners to drive this. Inclusivity and sensitivity will also play a stronger role in the choice of media platforms and influencers going forward 3. The next generation of digital experience will be driven by decentralization The Web3.0, Metaverse and NFTs are all making headlines with pundits and promoters using these terms to communicate visions of a decentralized and virtual-first future. Fundamentally, these emerging technologies are harbingers of a developing cultural shift that may unfold over the next decade as a generation of consumers who live primarily in virtual worlds comes of age. Web 3.0 is the next stage of the web evolution that would make the internet more intelligent or process information with near-human-like intelligence. In Web 3.0 - users won’t distinguish between physical &amp; digital experiences. They will expect work, friends, goods, and experiences to be connected virtually. This interconnected, live, persistent virtual world is also popularly known as the Metaverse. Brands would start leveraging this virtual world as well as components powering the virtual worlds to build brand experience &amp; assets, drive the consumer to connect, associate with the cause, build loyalty, own a moment or drive real or virtual sales. The new virtual world will also come with its own challenges and learning curves for the ecosystem. We helped three of our brands to participate recently in the first Metaverse wedding and integrate brand experience and narrative. 4. Privacy-first leveraging of data to build stronger consumer connections On January 25, the Google Chrome team announced that they were replacing the FLoC Privacy- Preserving API proposal with a new “Topics” API proposal, which presents an updated approach to supporting interest-based advertising via the Chrome Browser. Google’s pivot from FLoC to Topics indicates a key shift in Chrome's approach to enhancing their privacy-preserving advertising solutions. We believe in a future of multiple privacy-preserving solutions that help create a more responsible advertising ecosystem, including Chrome’s Privacy new initiative – there’s no single solution to manage Cookie deprecation. We have spoken about the importance of first-party data earlier. Marketers have already dialled up focus on first-party data and we see broad-based use cases emerging out of first-party data. The role of panel-based data will grow as it will bring unique and differentiated signals to the mix. Finally, the way the data comes together is evolving in terms of technology and techniques used to combine various signals. We are strengthening our capability in this space and Choreograph will play a significant role in our journey. 5. Commerce becomes all-pervasive, powered by persuasion Across town class &amp; cohorts, powered by KOLs, Content, influencer &amp; Social. We all know about the moment of truth when the consumer encounters the product. But the zero moment of truth today is when he / she encounters the brand experience first through creator / influencer content across platforms. This is actually as much a Tier II &amp; III phenomenon as it is Tier I, as the creator ecosystem from small towns have gained exponential traction. And this phenomenon is driven by three important forces – one is the brand-led focus, driven by the D2C initiatives that brands are undertaking. Second is the community-led commerce which is driven by group buying models that are growing at a great clip and finally, the KOL-led social commerce models which include creator-led content to commerce. Hence overall, commerce as a component of content will become more integral and not just an exception anymore. 6. Transformation of the creator ecosystem Creators will be able to monetize their content directly through platforms like Substack and podcast subscriptions – something that platforms like Spotify are piloting successfully globally. What this will do is to decrease the dependence of the creator on algorithmic advertising models and help them with sustenance even before they hit scale. This subscription based model is a big change from the YouTuber era of advertising based revenue models for creators. In the coming days both these models will grow simultaneously and with synergies. 7. Boom-time for sports business in India 2022 is expected to create history in the Indian sports media rights landscape. IPLs media rights are expected to be announced followed by ICC and BCCIs home series. Improved mobile internet infrastructure and increased consumption of OTT platforms has made this sector extremely competitive and hence also on the driver’s seat for these media rights. Today live sports remain unique and most sort after considering its promise of appointment viewing and sustained audience interest. This has also caught attention of the global private equity players and you can now see the PE money coming into the world of sports in India. We have seen PEs investing in sporting teams, sport leagues and fan engagement initiatives and sports content. This is just the beginning, and we should watch this space very closely. This year esports debuts in the Asian Games, we will have our own India contingent competing and the international level which will keep the audience interest alive and adding to the current base. Last 2 years have seen a massive scale up in the world of gaming. Going forward gaming and esports will see increased investment and physical events will add flavour and excitement to viewer experience and overall product offering. What started in 2021 will continue taking shape in 2022 as well, the world speaks about NFTs, fan tokens and digital collectables passionately. Platforms and rights creators will continue testing different ownership models to determine the optimal balance of fuelling consumer demand and maintaining intellectual rights. There will definitely be a lot of moulding and remoulding but it is only going to make it exciting for brands and open newer avenues for consumer engagement. 8. Advanced Intelligence to counter digital fragmentation With the receding impact of cookies and rising data privacy laws; Advance Intelligence is the saviour in this digital marketing and advertising data explosion. Also, Humans are unable to process the huge amount of marketing and digital data points that are hitting them every second, in volume, variety and velocity. The use of AI and ML will lead to advance data processing capabilities bringing excellence in execution by automating, auditing, reporting and analyzing digital campaigns. Marketers will accelerate the use of the algorithms to find numerous permutations and combinations to deliver performance/ROAS. Customers demand relevance and resonance from the advertising they see. AI-ML will be used to predict personalization. Automated Content Recognition will be required to understand what content works for what audiences to what is trending in the marketplace on all types of public content. 9. Performance orientation powers the full funnel of marketing Performance marketing historically has been attributed to last-mile conversion and metrics. Marketers only focusing on the lower funnel and not appropriate weightage on top and middle funnel; have already seen the performance numbers drying up or not scaling. In 2022, many advertisers will move away from last-click/mile attribution models; and ensure that media money spend on Top and Middle funnel are accounted for performance on how its influences conversions or outcomes. Performance marketing will continue to hold its sway – to convert, conquest in-market audiences; but awareness and engagement spends will have to show the outcomes that lead to that performance. A full-funnel performance marketing approach is more than a campaign. It’s a combination of brand building and performance channels through interlinked teams, measurement systems and joint KPIs. Consumer journeys are not linear anymore, but funnels are. No two customers are the same. Shoppers can enter the funnel at any stage. Through the full-funnel approach, marketers can have one view of their customers – moving from the nascent digital adoption stage to an interconnected multi- moment one – where Life-times Value, Hyper localization, Hyper-Personalization, Federated learnings, New Customer Funnel can be improved. 10. Addressable TV becomes mainstream With Smart TV, TV Advertising will become smart. From smartphones to smart TV’s; the Indian market is seeing a massive shift in how households are replacing their living room colour tv box with internet- enabled Smart TV. Now it’s time for TV advertising to become smart. A sizeable NCCS A household has completely cut the chord, or swap between on-demand viewing and linear feed, hybrid viewing in the new normal. By end of 2022, we expect to have 12% of Indian TV households have a smart TV, truly connected to broadband and watching on-demand broadcast-quality content either freemium, avod or subscription- based. Marketers and Agencies will demand the best combinations of TV and Connected TV plans depending on the targeting. Connected TV advertising plays a big role in ad experience, where 1 or 2 ads are stitched in the steam, unlike Linear that has a longer ad break; which has the risk of losing viewers attention and engagement. Connected TV is the first step in making even linear TV feeds addressable. There is a huge impetus by distributor economy, middleware and tech companies to make linear TV addressable. With the success of Connected TV, broadcasters will have to embrace the tech that offers household targeting on linear feed too. 11. Evolution of offline media organizations with fluid content, formats and new business models The dramatic shift in media consumption behaviour with simultaneous use of multiple screens is leading to a rapid evolution of what used to be known as “Offline media” <ul><li>Growth in the OOH industry will largely be powered by Digital OOH, which is currently ~5% of all OOH but projected to grow to ~ 25% over the next few years. This is further accelerated by the rapid expansion in infrastructure – airports, metros, Tech parks, and the return to mobility.</li><li> Print networks will further leverage their core strength – high-quality content – by expanding their digital presence. Moving beyond web editions and apps, we will see more podcasts and usage of AR in delivering immersive content</li><li> Radio is also undergoing a major evolution with social integration, podcasts, and phygital events. </li></ul>We are also seeing a significant evolution in the business models with outcome-linked accountable deals – while this started with Print, it is now extending to all other offline media

Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5b4ccc164474db39008b47f0-900/screen%20shot%202018-07-16%20at%20124640%20pm.png" border="0" alt="Reformation" data-mce-source="Reformation">ReformationReformation's latest announcement may seem to counter the brand's environmental dedication.</img></div></div></div><ul class="summary-list"><li><a href="https://www.businessinsider.com/category/reformation">Reformation</a> is known for its commitment to the environment - and clothes that <a href="https://www.businessinsider.com/reformation-sustainable-fashion-vs-fast-fashion-hm-2019-6">"cool girls"</a>love.</li><li>But a new move by the retailer initially seems to contradict that. The company announced it's launching free global shipping.</li><li>Reformation says, to help counteract potentially harmful effects on the environment, it will offset all carbon emissions, as well as harmful gases like nitrogen oxide or sulfur dioxide.</li><li>The strategy shows that fast fashion and free shipping don't necessarily have to destroy the planet.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>Reformation drummed up <a href="https://www.businessoffashion.com/articles/news-bites/reformation-raises-25-million-to-fuel-brick-and-mortar-growth">more than $100 million in revenue</a> in 2017 on breezy floral dresses with thigh-high leg slits and dressing rooms featuring custom lighting options <a href="https://www.businessinsider.com/how-reformation-clothing-stores-beat-online-shopping-2018-1#fitting-rooms-at-reformation-are-different-13">with names like "sexy time."</a>The retailer also won over <a href="https://www.businessinsider.com/reformation-sustainable-fashion-vs-fast-fashion-hm-2019-6">the "cool girls"</a> with its steadfast stance that <a href="https://www.thereformation.com/pages/carbon-is-canceled">"carbon is canceled."</a><a href="https://www.thereformation.com/pages/2018-year-in-review">It publishes a sustainability report every year</a>, instead of issuing quarterly earnings. The company implores customers to buy carbon credits - $20 to offset their <keyword id="6356001" type="UNKNOWN" weightage="60" keywordseo="international">international</keyword> shipping flights, or $160 to cover an average wedding."Being naked is the #1 most sustainable option," the retailer's Instagram bio reads. "We're #2."But a July 11 announcement from Reformation initially appears to back away from that branding message. Reformation is now offering free, global shipping to its customers. "BIG NEWS - From now on, you get free worldwide express shipping on all orders," the brand told subscribers in an email. "Very nice indeed."But that might not seem so nice for the planet. Shipping is <a href="https://www.vox.com/2015/12/23/10647768/shipping-environmental-cost">a pretty big contributor to global warming</a>.Fast shipping is especially detrimental. "Before, companies were able to consolidate, to optimize their distribution. Now, because some of them are offering really fast and rushed deliveries, that disintegrates the consolidation," Miguel Jaller of the Institute for <keyword id="34991" type="ORGANIZATION" weightage="100" keywordseo="transportation">Transportation</keyword> Studies at the University of California Davis <a href="https://www.vox.com/2017/11/17/16670080/environmental-cost-free-two-day-shipping">told Vox</a>. "Every individual is buying more and wanting those goods to be at their home really fast. That creates more vehicles, more traffic, and potentially more emissions."Read more: <a href="https://www.businessinsider.com/reformation-sustainable-fashion-vs-fast-fashion-hm-2019-6">How Reformation won over 'cool girls' by filling a void left by H&amp;M and Forever 21</a><a href="https://www.axios.com/fast-delivery-climate-change-amazon-walmart-target-40d0b733-ad06-4b88-9a07-5ac9b6a5c03b.html">Axios reported last month</a> that the global carbon dioxide emissions from FedEx and UPS alone - who carry much of our e-commerce orders - equal 0.5% of the United States' CO2 output. Together, their emissions equal the output of more than seven million cars.Domestically, trucks move about 72% of US goods <a href="https://www.trucking.org/News_and_Information_Reports_Industry_Data.aspx">by weight</a>. Globally, they comprise <a href="https://www.bloomberg.com/news/articles/2019-06-23/green-cement-struggles-to-expand-market-as-pollution-focus-grows">6.1% of CO2 emissions - not far behind the output from passenger vehicles.</a>International shipping can get especially dirty. Air cargo, which moves 35% of global trade <a href="https://www.iata.org/whatwedo/cargo/sustainability/Pages/benefits.aspx">by value</a>, contributes to 2% of the world's carbon emissions. Maritime shipping contributed to 2-3% of carbon emissions and as much as 15% of the world's nitrogen oxide output, <a href="https://www.oecd.org/greengrowth/greening-transport/41373767.pdf">according to a 2008 OECD report</a>.With that in mind, Reformation is offsetting not only the carbon emissions from free shipping but also nitrogen oxide, sulfur dioxide, and lesser-known gases that are damaging the planet. Reformation has been carbon neutral since 2015.The company did not have a statement for this story.All greenhouse-gas emissions associated with free shipping will be normalized to CO2 pounds and then offset by carbon credits. Companies and individuals can buy carbon offsets to mitigate their climate impact, and that money is shuttled toward investing in renewable energy, reforestation, methane collection, and other Earth-friendly products.What's more, the packaging that Reformation is shipping its clothes in around the world are made from recycled paper products and compostable materials.Kathleen Talbot, Reformation's vice president of operations and sustainability, <a href="https://www.businessinsider.com/reformation-sustainable-fashion-vs-fast-fashion-hm-2019-6">told Business Insider's Bethany Biron</a> that fast fashion doesn't necessarily have to be bad for the planet, but it's key to take sustainability initiatives beyond mere lip service."Unfortunately it does feel like sustainability and some of these fuzzy programs can be used more as a marketing initiative and it's something that we're really sensitive to," Talbot <a href="https://www.businessinsider.com/reformation-sustainable-fashion-vs-fast-fashion-hm-2019-6">said</a>."Greenwashing is definitely a thing, and we're seeing it more and more in fashion. We encourage and challenge customers to scratch below the surface and make sure that a brand is really aligned with their values and what they're looking for."<div> <iframe src="//instagram.com/p/BzyL3TpnQ46/embed/" width="540" height="auto" frameborder="0" scrolling="no" allowtransparency="true"> </iframe></div><div> <iframe src="//instagram.com/p/BzEl8WPH6ml/embed/" width="540" height="auto" frameborder="0" scrolling="no" allowtransparency="true"> </iframe></div> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/boeing-737-max-airplane-crash-incidents-recover-lawsuits-scrutiny-2019-7">Will Boeing recover from the 737 Max crisis?</a></h3> <div> <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/rHzNUlFN-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script> </div> </div>

Free shipping is horrible for the environment - but one of fast fashion's rising stars is showing the industry that convenience doesn't have to destroy the planet

<img src="https://static-ssl.businessinsider.com/image/5e4aabd33b62b7172a742142-1437/screenshot%202020-02-17%20at%20145617.png" alt="plane heathrow land storm dennis" /><ul class="summary-list"><li>A hair-raising video shows the moment an Airbus A380 landed sideways at Heathrow Airport as high winds from Storm Dennis pummeled the UK.</li><li>The two-tiered plane can be seen fighting against the winds, almost at a 90 degree angle to the runway, before finaly touching down.</li><li>Winds around the airport reached 50 mph on Saturday, <a href="https://news.sky.com/story/pilots-skill-captured-as-they-land-a380-plane-sideways-in-storm-dennis-at-heathrow-11935729">Sky News reported</a>. Hundreds of flights in and out of the UK were canceled this weekend due to the storm.</li><li>Scroll down to see the video of the landing.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>An agonizing video shows the moment a two-tiered Airbus A380 was forced to land sideways at London Heathrow Airport as high winds pummeled the UK.The Etihad aircraft used the "crosswind" or "crab" landing tactic during its arrival from Abu Dhabi on Saturday, <a href="https://news.sky.com/story/pilots-skill-captured-as-they-land-a380-plane-sideways-in-storm-dennis-at-heathrow-11935729">Sky News reported</a>.The aircraft, which weighs 1.2 million lb, is the world's largest passenger plane. It is typically flown by two pilots, according to Sky News.Hundreds of flights in and out of the UK were canceled due to high winds from Storm Dennis, which struck the UK over the weekend. EasyJet alone canceled more than 230 flights on Saturday alone, <a href="https://metro.co.uk/2020/02/16/hundreds-of-flights-cancelled-as-storm-dennis-batters-uk-with-90mph-winds-12248145/">Metro newspaper reported</a>.Watch the video of the landing, <a href="https://www.youtube.com/watch?v=I473iDkCIYE&amp;feature=youtu.be">taken by planespotters at SpeedbirdTV</a>, here:This kind of landing is typically attempted in a "crosswind" - when high winds are blowing across runways - and pilots of incoming aircraft have to face their planes into the prevailing wind as a means of stabilizing the plane before landing.Les Westbrooks, a retired airline pilot and current aeronautical professor, <a href="https://www.youtube.com/watch?v=lJ4nqe7Fx24">told Business Insider's Alex Appolonia</a> how this landing works:"At the last minute, we want to move the nose of the aircraft parallel with the runway, but soon as we do that, the aircraft's gonna start blowing off to the side of the runway with the wind," he said."So in order to counteract that, we'd lower the wing, the upwind wing, we lower the wing, and straighten the nose out, and a perfect crosswind landing will be when the upwind wheel touches down first, the aircraft is straight down the runway, and then the second wheel will come down after that."Storm Dennis brought high winds and <a href="https://www.theguardian.com/uk-news/live/2020/feb/16/storm-dennis-met-office-issues-red-warning-south-wales-floods-live-updates?page=with:block-5e4935d18f0811db2faf8a5b#block-5e4935d18f0811db2faf8a5b">record rainfall</a> in the UK, with meteorologists <a href="https://www.metoffice.gov.uk/about-us/press-office/news/weather-and-climate/2020/further-heavy-rain-expected-in-the-wake-of-storm-dennis">recording 91 mph winds</a> in Aberdaron, western Wales, on Saturday evening. Authorities have put in severe flood warnings across England and Wales.Read more:<ul class="read-more-links"><li><a href="https://www.businessinsider.com/how-airlines-are-cutting-emissions-amid-climate-change-concerns-2020-1?r=US&amp;IR=T#in-2018-the-international-council-on-clean-transportation-reported-that-commercial-aviation-operations-including-airline-flights-accounted-for-2-of-the-worlds-carbon-dioxide-emissions-that-stemmed-from-utilizing-fossil-fuels-1">Delta says it will spend $1 billion to be carbon neutral, the latest airline announcing a radical shift to make flying less destructive</a></li><li><a href="https://www.businessinsider.com/airbus-unveils-futuristic-new-airplane-prototype-with-one-giant-wing-2020-2?r=US&amp;IR=T">Airbus unveiled a futuristic plane prototype with one giant wing and no separate fuselage</a></li><li><a href="https://www.businessinsider.com/maldives-seaplane-flight-review-trans-maldivan-airways-photos-2020-2?r=US&amp;IR=T">I flew in a seaplane for the first time, and I'd say it's easily the most fun way to fly</a></li><li><a href="https://www.businessinsider.com/coronavirus-japan-cruise-passengers-isolated-plane-2020-2?r=US&amp;IR=T">14 Americans who got the coronavirus from the quarantined cruise ship in Japan were flown home in an 'isolation box' at the back of the plane</a></li></ul><blockquote class="twitter-tweet" lang="en">The skill of two pilots was captured on video as they landed the world's largest passenger plane sideways while battling heavy crosswinds at Heathrow Airport Read more on <a href="https://twitter.com/hashtag/StormDennis?src=hash&amp;ref_src=twsrc%5Etfw">#StormDennis</a> here: <a href="https://t.co/CmFeiRKwiO">https://t.co/CmFeiRKwiO</a> <a href="https://t.co/XEkRQfPGXd">pic.twitter.com/XEkRQfPGXd</a>- Sky News (@SkyNews) <a href="https://twitter.com/mims/statuses/1229325588302909440?ref_src=twsrc%5Etfw">February 17, 2020</a></blockquote>

Video shows the moment a double-tiered Airbus A380 made a sideways 'crab' landing while battling 50 mph winds at Heathrow Airport

<ul class="summary-list"><li>Insider tested subscriptions in <keyword id="11897569" type="UNKNOWN" weightage="60" keywordseo="london" source="Orion">London</keyword> from Pact, Grind, and <keyword id="11922169" type="UNKNOWN" weightage="60" keywordseo="kiss-the-hippo" source="Orion">Kiss the Hippo</keyword> <keyword id="11909377" type="UNKNOWN" weightage="60" keywordseo="coffee" source="Orion">coffee</keyword> brands. </li><li>The market is growing fast. Grind's director said about 75% of its subscribers joined this year.</li><li>Each brand Insider tried was refreshingly distinct - because of its marketing, as well as its taste.</li></ul>During lockdown last year, Martin Gausby, a Danish developer living in London, subscribed to a coffee <keyword id="11922166" type="UNKNOWN" weightage="60" keywordseo="delivery" source="Orion">delivery</keyword> service and discovered that the bean's arrival became <a href="https://twitter.com/gausby/status/1405157103833128963">a weekly highlight</a>. "I get my coffee from <a href="https://shop.squaremilecoffee.com/">Square Mile Coffee</a>, a company founded by James Hoffman right here in London," Gausby said a few days ago. "He has a YouTube channel about all sorts of coffee-related stuff, and I enjoy that, so I like supporting him by having a subscription to his coffee."Over the last few weeks, Insider tested a few coffee subscriptions services in London to see how they worked. Our choices were <a href="https://www.pactcoffee.com">Pact</a>, <a href="https://kissthehippo.com/">Kiss the Hippo</a>, and <a href="https://grind.co.uk/">Grind</a>.<h2>Two days, three boxes of coffee</h2>The first two packages - Kiss the Hippo and Grind - arrived three days after the orders were placed. The Pact delivery came the following afternoon.The boxes from Pact and Kiss the Hippo were slim enough to fit through the mail slot. The first delivery of Grind came with a tin, so it was a bit thicker but the company said the following packages are letterbox-friendly.<div type="image" title="Coffee packages from Pact, Grind, and Kiss the Hippo in front of white tiles" height="2656" width="3992" msid="85536941" hostid="261"></div>Many friendly emails arrived over the next few days. Each company wanted feedback on the coffee.Of the three companies, Kiss the Hippo sent the most emails. "Look out for the postman," said a subject line when the coffee shipped. The following day, before the coffee arrived, another email said, "Do You Have Everything You Need?" with a range of coffee-brewing products for sale. When the coffee arrived the following day, an email said, "Something Big is Here!"<div type="image" title="A can of Grind coffee beans seen from above next to a green plant" height="2656" width="3992" msid="85536942" hostid="261"></div>In the month following our order, more than a dozen of Kiss the Hippo's chatty emails arrived, compared to a few each from the other brands. Insider has reached out to the company for comment. <h2>Pact promises 'rare' coffees</h2>Each of the three roasters had similar ordering routines. Their websites were flowchart-like, with each answer leading to another. Pact's had the most questions. <div type="image" title="A purple bag of Pact Micro-lot coffee on a gray kitchen counter" height="2656" width="3992" msid="85536944" hostid="261"></div>Pact first asked for a choice between regular or decaf. Then asked how the coffee would be brewed - Aeropress, Chemex, espresso machine, etc. After choosing the Hario V60, a pour-over, the site asked whether the order would be wholebean or medium grind. Wholebean for us.And the final step was choosing your coffee from three options for 250-gram bags. A £6.95 House blend, a £7.95 Select roast, or a £9.95 Micro-lot, which was said to be, "Rare, high-scoring coffees." Our La Pederogosa "Micro-lot" beans were grown in Colombia by Mauricio Vega. The packaging said they were roasted on the day of the order, and packaged the followed day in London by Emily, whose last name wasn't given. Last year, <keyword id="11922167" type="UNKNOWN" weightage="60" keywordseo="pact-coffee" source="Orion">Pact Coffee</keyword> CEO Paul Turton told <a href="https://www.businessinsider.com/coffee-importers-are-worried-about-post-brexit-shipping-bottlenecks-2020-12">Insider</a> that its subscriber list was growing quickly amid the UK lockdowns. Many of those subscribers have stuck around, he said a few days ago. "The 'covid cohort' as we call it - or those who joined us after March 2020 have stayed loyal to us despite restrictions easing, especially now everyone has had the chance to fully experience Pact's proposition over a pretty long period," he said via email. <h2>Grind is Instagram-friendly</h2>Shoreditch-based Grind had the most eye-catching packaging, and the <a href="https://www.instagram.com/grind/">highest follower count</a> on Instagram. The brand got its start in 2011, making it the oldest of the three. "We'd been quietly working on our coffee-at-home project for about a year when the pandemic forced us to close all of our cafés," Ted Robinson, Grind's director, said a few weeks ago. Between February and May last year, orders grew by a multiple of 30, he said. Growth has continued, with more than 75% of the company's subscribers joining in 2021. The house roast cost £13.50 per delivery, but plan pricing for each brand was based on how many cups you drink per day. Our first order from Grind included a reusable tin in <a href="https://www.insider.com/millennial-pink-products-2017-4">millennial</a> <a href="https://www.insider.com/millennial-pink-kitchen-products-2017-5">pink</a>.<div type="image" title="A pink coffee tin in a package from Grind Coffee in London" height="2656" width="3992" msid="85536945" hostid="261"></div>Grind didn't say where the coffee had been grown or roasted, but said it was "shipped climate neutral." "We've offset the carbon emissions of all our deliveries for almost a year, protecting over 40,000 trees in the Jari Pará Forest Conservation Project in the Amazon," the company said on a little card slipped into the box. Robinson said the company has "helped over 100,000 people make better, more sustainable coffee at home" during the pandemic. Many of those buyers, he said, have stuck around even as the city reopens. <h2>Kiss the Hippo promotes its farmers</h2>Like Pact, Kiss the Hippo used its packaging to promote the small farms on which the beans were grown. Our slim bag with a little red hippo logo was full of coffee from El Salvador. A label on the back said the Red Pacamara beans had been grown by The Diaz Family.The family - Jose Efrin, Jose William, Arnulfo, and Santos - works on a few farms that "sit close together where they pool resources and elevate each other through a collective family bond."<div type="image" title="A cardboard box with a bag of Kiss the Hippo coffee with a red hippo logo" height="2656" width="3992" msid="85536948" hostid="261"></div>The coffee itself came with tasting notes: acidity at 4/5 and body at 3/5. It was pitched as having notes of "elderflower, apricot, lemon." Our single-origin whole-bean option cost £12 per delivery. <h2>Three fresh brews, all very good</h2>Each of the brands had their own distinct flavors. Kiss the Hippo had a lemon zest, light and airy, as its tasting notes said. Grind was richer and darker. Pact was somewhere in the middle, balanced and a little earthy. The beans seemed fresher than what those from high-end grocery store in London, in part because they were roasted within the last few days. All were very good. What stuck out in the end was not the beans, but the marketing - especially the way that Pact and Kiss the Hippo both promoted the local farmers. The messaging from all three leaned heavily into domestic, eco-friendly, and agrarian messaging, even if the farms that grew the beans were on another continent. "Most of these small farms have been in the family for generations and we're lucky enough to share their amazing coffee with the Pact community," said Pact's Turton.Did knowing that the Diaz family grew our Kiss the Hippo beans in El Salvador make the coffee taste better? No, probably not. Did it give us something interesting to think about as we took our first sip of coffee? Yes, it honestly did.<div type="image" title="Coffee brewing in a Hario V60 drip brewer in front of white tiles" height="3972" width="5970" msid="85536949" hostid="261"></div>The coffee that Gausby, the Danish developer, gets delivered from Square Mile has also been fresher than what he was used to at the grocery store, he said. "I will move home to Denmark at the end of next month," he said, "but I will strongly consider setting up a subscription with a local roastery."

We tried 3 coffee subscriptions - Pact, Grind, and Kiss the Hippo. From super-fresh roasts to millennial pink tins, here's what to expect.

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5c9e50fd77584e4f5e5d8b9c-2000/jay inslee.jpg" border="0" alt="Jay Inslee" data-mce-source="AP Photo/Ted S. Warren" data-mce-caption="Washington Governor Jay Inslee" />AP Photo/Ted S. WarrenWashington Governor Jay Inslee</div></div></div><h2>Who is Jay Inslee?</h2>Current job: Governor of WashingtonAge: 67Family: Inslee and his wife Trudi have been married since 1972. They have three children and three grandchildren.Hometown: Seattle, WashingtonPolitical party: DemocraticPrevious jobs: Member of the US House of Representatives 1993-1995 and 1999-2012, regional coordinator for the Department of Health and Human Services, member of the Washington House of Representatives 1989-1993, lawyer and prosecutor. <h2>Who is Jay Inslee's direct competition for the nomination?</h2>Based on a recurring series of national surveys we conduct, we can figure out who the other candidates competing in Jay Inslee's lane are, and who the broader opponents are within the party.<ul><li style="font-weight: 400;">Even after weeks of polling, we're really not near the sample size of Jay Inslee name recognition where we'd be confident interpreting his performance and drawing conclusions about his candidacy.</li><li style="font-weight: 400;">Only about 100 of the 2,850 voters who said they'd likely participate in the Democratic primary process both knew of and would be satisfied with Inslee as nominee.</li></ul>INSIDER has been conducting a recurring poll through SurveyMonkey Audience on a national sample to find out how different candidate's constituencies overlap. We ask people whether they are familiar with a candidate, whether they would be satisfied or unsatisfied with that candidate as nominee, and sometimes we also ask whether they think that person would win or lose in a general election against President Donald Trump.<a href="https://www.businessinsider.com/2020-election-methodology">Read more about how we're polling this here.</a><h2>What are Jay Inslee's policy positions?</h2><ul><li>On healthcare:<ul><li>In 2019, Inslee announced he would be <a href="https://medium.com/wagovernor/inslee-announces-public-option-legislation-to-promote-health-care-for-all-47bd01010a82" target="_blank" rel="noopener">introducing a public option</a> for healthcare in Washington that would allow people to buy into government-subsidized healthcare. </li><li>He also recently introduced a new private-public initiative <a href="https://www.governor.wa.gov/issues/issues/health-care/healthiest-next-generation-initiative" target="_blank" rel="noopener">to improve children's health outcomes, including reducing child obesity.</a></li></ul></li><li>On immigration:<ul><li>Last year, Washington led a group of states in successfully <a href="https://www.atg.wa.gov/executive-order-lawsuit" target="_blank" rel="noopener">suing the Trump administration</a> over their ban on people from certain Muslim-majority nations entering the US.</li><li>Inslee supports DACA, a path to citizenship for undocumented immigrants brought to the United States as children and has enabled undocumented students in Washington to receive financial aid. </li></ul></li><li>On climate change:<ul><li>Inslee <a href="https://www.vox.com/energy-and-environment/2019/3/1/18244206/jay-inslee-2020-campaign-president-climate-change-interview" target="_blank" rel="noopener">is running as "the climate candidate,"</a> with a progressive campaign rooted in environmental issues. He's been raising the alarm about climate change for decades, and has taken steps to expand clean energy infrastructure and cut down on fossil fuel reliance in Washington. </li><li>As president, he would aim to bring the United States <a href="https://jayinslee.com/climate-mission" target="_blank" rel="noopener">to be powered by 100% clean energy</a> with net-zero carbon emissions, and invest in green infrastructure to innovate new technologies and create jobs. </li><li>Inslee also wants to advance environmental justice by reducing the disparate impacts of climate change on low-income communities and communities of color, and end government subsidies to fossil fuel companies. </li></ul></li><li>On campaign finance/election reform:<ul><li>Inslee has enacted <a href="https://www.seattleweekly.com/news/election-reform-package-expands-washingtons-voting-rights/" target="_blank" rel="noopener">a number of election reforms</a> in Washington, including automatic voter registration, allowing 16 and 17-year-olds to pre-register to vote, and same-day registration. </li><li>Inslee has been criticized <a href="https://www.politico.com/story/2019/03/04/jay-inslee-super-pac-1200726" target="_blank" rel="noopener">for not distancing himself</a> from a Super PAC created to support him. </li></ul></li><li>On abortion:<ul><li>Inslee is strongly pro-choice. Last year, he signed legislation requiring private insurance companies who cover pre-natal and maternity care in Washington state <a href="https://www.washingtonexaminer.com/policy/healthcare/washington-state-passes-law-to-require-insurance-coverage-of-abortion" target="_blank" rel="noopener">to also cover abortion procedures. </a></li><li>He's also spoken out against the Trump administration's <a href="https://www.governor.wa.gov/news-media/inslee-statement-trumps-title-x-decision" target="_blank" rel="noopener">new revisions to the Title X program</a> which seek to ban any clinics that provide abortion services or referrals from receiving federal funding for family planning care. </li></ul></li><li>On LGBTQ rights:<ul><li>Inslee signed legislation <a href="https://www.hrc.org/press/victory-washington-governor-signs-legislation-protecting-lgbtq-youth-from-c" target="_blank" rel="noopener">banning gay conversion therapy</a> for minors in Washington in 2018.</li><li>In 2016, he also created a "Safe Place" initiative <a href="https://www.governor.wa.gov/news-media/inslee-issues-state-directive-lgbtq-inclusion-and-safe-places-initiative" target="_blank" rel="noopener">to promote inclusion</a> and awareness of LGBT rights in state government. </li></ul></li><li>On education:<ul><li>Inslee has opposed diverting public school funding <a href="https://blogs.edweek.org/edweek/campaign-k-12/2019/01/jay-inslee-2020-presidential-campaign-charter-schools-DACA.html" target="_blank" rel="noopener">towards privately-owned charter schools.</a></li><li>As Washington's governor, he's pushed <a href="https://blogs.edweek.org/edweek/campaign-k-12/2019/01/jay-inslee-2020-presidential-campaign-charter-schools-DACA.html" target="_blank" rel="noopener">for tax increases</a> to expand early childhood education and increase teacher pay.</li></ul></li><li>On guns: <ul><li>A few days after the mass shooting at Marjory Stoneman Douglas high school in Florida, Inslee <a href="https://www.cnbc.com/2019/02/08/gun-issue-could-give-wash-gov-inslee-lift-for-2020-presidential-run.html" target="_blank" rel="noopener">personally confronted Trump </a>on gun safety issues at the White House.</li><li>In response to the idea of preventing school shootings by arming teachers, Inslee said that educators should "not be foisted upon this responsibility of packing heat in first-grade classes."</li><li>Back in 1994, Inslee took a political risk <a href="https://www.cnbc.com/2019/02/08/gun-issue-could-give-wash-gov-inslee-lift-for-2020-presidential-run.html" target="_blank" rel="noopener">by voting for the federal assault weapons ban</a>, which some say contributed to him losing his congressional seat in rural eastern Washington. </li><li>As Governor, Inslee has implemented ballot initiatives <a href="https://www.seattletimes.com/seattle-news/politics/washington-state-voters-approved-new-gun-regulations-in-i-1639-heres-what-the-law-will-do/" target="_blank" rel="noopener">raising the minimum age</a> to purchase a semi-automatic weapon from 18 to 21, <a href="https://www.seattletimes.com/seattle-news/politics/extreme-risk-protection-order-initiative-1491/" target="_blank" rel="noopener">and a "red flag" law</a> which allows law enforcement to temporarily remove guns from people who could pose a public safety risk. </li></ul></li><li>On criminal justice reform:<ul><li>Inslee oversaw the legalization and regulation of recreational marijuana in Washington state, and <a href="https://www.governor.wa.gov/news-media/inslee-announces-initiative-pardon-marijuana-misdemeanors" target="_blank" rel="noopener">retroactively pardoned</a> 3,500 Washingtonians with misdemeanor marijuana convictions. </li><li>He also suspended Washington's use of the death penalty in 2014, and <a href="https://www.governor.wa.gov/news-media/inslee-statement-regarding-supreme-court-decision-invalidating-washingtons-death-penalty" target="_blank" rel="noopener">fully eliminated it last year. </a></li><li>Inslee signed <a href="https://www.governor.wa.gov/news-media/juvenile-justice-reform-taking-shape-washington" target="_blank" rel="noopener">a package of juvenile justice reforms</a> into law in 2018 that removed the requirements for certain minor defendants to be tried as adults and increased funding for diversion programs. </li></ul></li><li>On trade:<ul><li>Inslee, who helped President Bill Clinton design the North American Free Trade Agreement (NAFTA) in the early 1990s, supports free trade and is opposed to the Trump administration's tariffs. </li><li>In <a href="https://www.cnbc.com/2018/07/09/beyond-boeing-washingtons-farm-workers-will-lose-big-in-trade-war.html" target="_blank" rel="noopener">a 2018 op-ed for CNBC</a>, Inslee slammed Trump's "erratic and unilateral moves" in waging a trade war with China, who he cited as one of Washington state's most crucial trading partners. </li><li>"About two-thirds of all Washington agricultural exports are destined for Asia ... any punitive tariffs to Asian markets are felt deeply in the Evergreen State," he wrote. </li></ul></li><li>On foreign policy:<ul><li>As the governor of a border state, Inslee has held frequent meetings and summits with Canadian leaders from the nearby province of British Columbia and <a href="https://www.seattletimes.com/seattle-news/politics/canadian-pm-justin-trudeau-gov-jay-inslee-to-talk-trade-high-speed-rail-during-visit/" target="_blank" rel="noopener">with Prime Minister Justin Trudeau in 2017. </a></li><li>Inslee voted against the Iraq War back in 2002. "I had the judgment, the foresight, the understanding to stand foursquare against it early and forcefully," <a href="https://www.nwnewsnetwork.org/post/gov-jay-inslee-calls-presidential-race-wide-open-raises-112000-explore-presidential-bid" target="_blank" rel="noopener">he said of his decision. </a> </li></ul></li><li>On taxes:<ul><li>Inslee recently proposed <a href="https://www.geekwire.com/2019/washington-gov-inslees-new-tax-plan-impact-tech-industry/" target="_blank" rel="noopener">introducing new taxes</a> on capital gains income and service-provider corporations in Washington state. </li><li>He has also <a href="https://www.nbcnews.com/politics/2020-election/defeated-twice-top-climate-change-crusader-has-wake-call-some-n957691" target="_blank" rel="noopener">attempted to introduce a carbon tax</a> in Washington state on multiple occasions but has not yet prevailed. </li></ul></li><li>On jobs and the economy: <ul><li>Inslee has signed legislation that will raise Washington's minimum wage to $13.50 an hour by 2020. </li><li>He also recently enacted <a href="https://esd.wa.gov/paid-family-medical-leave" target="_blank" rel="noopener">an expansive new family leave plan</a> which guarantees 12 weeks of paid leave for new parents in Washington. </li><li>In 2017, Inslee introduced the <a href="https://careerconnectwa.org/" target="_blank" rel="noopener">Career Connect Washington initiative</a>, which helps high school students pursue technical and vocational apprenticeships that feed into stable careers as an alternative to four-year college. </li></ul></li><li>On technology:<ul><li>Inslee is leading an effort to expand <a href="https://www.governor.wa.gov/issues/issues/economy" target="_blank" rel="noopener">rural broadband internet access</a> throughout Washington. </li><li>After the Federal Communications Commission (FCC) eliminated net neutrality nationwide, Inslee worked with legislators <a href="https://www.geekwire.com/2018/interview-washington-gov-jay-inslee-privacy-regulating-big-tech-presidential-ambitions/" target="_blank" rel="noopener">to implement net neutrality-style regulations within</a> Washington.</li><li>This legislative session, Inslee is <a href="https://www.geekwire.com/2018/interview-washington-gov-jay-inslee-privacy-regulating-big-tech-presidential-ambitions/" target="_blank" rel="noopener">also working on new Internet privacy regulations</a> that said he hopes will be "consistent with innovation and also consistent with fundamental rights of privacy."</li></ul></li></ul><h2>What are Jay Inslee's biggest political successes?</h2><ul><li>Inslee has led the charge on climate issues for years. After the United States pulled out of the Paris Climate Accords, Inslee helped create and lead the <a href="https://www.usclimatealliance.org/" target="_blank" rel="noopener">US Climate Alliance</a>, a group of 17 governors seeking to achieve the Paris Accords' goals within their own states. </li><li>Under Inslee's time as governor, Washington's economy has been ranked <a href="https://www.geekwire.com/2018/washington-states-economy-ranked-highest-nation-despite-relatively-low-investment-per-capita/" target="_blank" rel="noopener">first or second in the nation. </a></li><li>As chairman of the National Democratic Governors' Association, Inslee <a href="https://democraticgovernors.org/news/dga-statement-on-last-nights-record-breaking-cycle/" target="_blank" rel="noopener">helped flip seven governorships</a> across the country from Republican to Democratic control in the 2018 cycle. </li></ul><h2>How much money has Jay Inslee raised?</h2>The Inslee campaign reported <a href="https://komonews.com/news/politics/inslee-other-lesser-known-2020-hopefuls-strain-to-claim-fundraising-chops" target="_blank" rel="noopener">raising $1 million in the first few days </a>after he formally announced his campaign on March 1. <h2>Could Jay Inslee beat Trump?</h2>Referring back to INSIDER's recurring poll, Jay Inslee is not getting anywhere near enough name recognition to get the needed sample size to draw conclusions about how he'd perform in a general election against Donald Trump. Generally, that is not a good sign. <h2>Read more of our stories on Jay Inslee: </h2><ul><li><a href="https://www.businessinsider.com/washington-governor-jay-inslee-announces-presidential-run-2019-1" data-analytics-position="1">Washington's governor, Jay Inslee, announces 2020 presidential bid</a>.</li><li><a href="https://www.businessinsider.com/washington-governor-will-pardon-convicted-of-misdemeanor-marijuana-possession-2019-1" data-analytics-position="1">Washington's governor will pardon people convicted of misdemeanor marijuana possession - six years after the state legalized recreational pot</a></li></ul> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/paul-manafort-russia-mueller-probe-prison-fraud-conspiracy-trump-2019-3">Paul Manafort faces over 7 years in prison for conspiracy and obstruction. Here's what you need to know about Trump's former campaign chairman.</a></h3> <div> <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/jCybzsZR-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script> </div> </div>

Jay Inslee is running for president in 2020. Here's everything we know about the candidate and how he stacks up against the competition.

<ul class="summary-list"><li>The Duchess of Sussex is taking legal action against the Mail on Sunday, a newspaper that published excerpts from <a href="https://www.insider.com/meghan-markle-struggle-to-sleep-after-fathers-betrayal-leaked-letter-2019-2">a private letter she wrote to her father</a> last year.</li><li><a href="https://www.insider.com/meghan-markle-suing-british-tabloids-prince-harry-statement-2019-10">Prince Harry released a statement in October</a> saying the publication "strategically omitted select paragraphs" from the letter to manipulate its readers.</li><li>A spokesperson for The Mail on Sunday previously told Insider: "We categorically deny that the Duchess' letter was edited in any way that changed its meaning."</li><li>It's relatively rare for the <keyword id="72980" type="ORGANIZATION" weightage="60" keywordseo="royal-family">royal family</keyword> to seek out legal action against the media, even when publications do write false stories.</li><li>The case is being privately funded by the couple, and any damages won will be donated to an anti-bullying charity, their lawyers have confirmed.</li><li><a href="https://www.insider.com/?hprecirc-bullet&amp;_ga=2.160016637.1903381796.1569830772-724621302.15583440434043">Visit Insider's homepage for more stories.</a></li></ul><a href="https://www.insider.com/category/meghan-markle">Meghan Markle</a> is suing British tabloid the Mail on Sunday after it published <a href="https://www.insider.com/meghan-markle-struggle-to-sleep-after-fathers-betrayal-leaked-letter-2019-2">excerpts from a private letter she sent to her father</a> last year.The Duchess of Sussex's legal team says the letter was released as part of a campaign "to publish false and deliberately derogatory stories about her."<a href="https://www.insider.com/meghan-markle-suing-british-tabloids-prince-harry-statement-2019-10">Prince Harry released a statement back in October</a> in which he claimed the publication "vilified [Markle] almost daily for the past nine months" and edited her letter to manipulate the reader."In addition to their unlawful publication of this private document, they purposely misled you [the reader] by strategically omitting select paragraphs, specific sentences, and even singular words to mask the lies they had perpetuated for over a year," said Harry.Markle filed a claim against Associated Newspapers — the parent company of sister publications <a href="https://www.dailymail.co.uk/">the Daily Mail</a> and <a href="https://www.dailymail.co.uk/mailonsunday/index.html">the Mail on Sunday</a> — over the misuse of private information, infringement of copyright, and breach of the Data Protection Act 2018.A spokesperson for the newspaper has defended its decision to publish the story, however, previously telling Insider: "We categorically deny that the Duchess's letter was edited in any way that changed its meaning."Six months after announcing the lawsuit, Markle and the Mail on Sunday will have their first court hearing, which is being held remotely on Friday. The lawsuit could be a game-changer for the royal family. Here's everything we know so far.<h2>The couple's relationship with the press has always been strained</h2>Back in 2016, Harry said he <a href="https://www.insider.com/prince-harry-dating-meghan-markle-statement-2016-11">"has rarely taken formal action on the very regular publication of fictional stories"</a> written about him. This seems to be the case for the royal family as a whole, with Harry's relatives only taking legal action in extreme circumstances, such as the time Prince William and Kate Middleton <a href="https://www.businessinsider.com/kate-middleton-topless-pictures-closer-magazine-verdict-2017-9?r=US&amp;IR=TIR=T">were awarded $112,800 (£92,000) in damages</a> after French magazine Closer published topless photos of the duchess in 2012. <div type="image" title="Prince William and Kate Middleton" height="1382" width="2000" msid="75357793" hostid="261"></div>Harry won another <a href="https://www.businessinsider.com/prince-harry-beat-paparazzi-using-gdpr-law-new-royal-weapon-vs-media-2019-5?r=US&amp;IR=TIR=T">legal dispute last year, this time against Splash News</a>, a photo agency which used a private helicopter to take pictures inside his and Markle's former home. As well as arguing that they invaded his privacy, the Duke of Sussex also based his case on the photographers having mishandled his personal data under Europe's new GDPR law, <a href="https://www.businessinsider.com/prince-harry-beat-paparazzi-using-gdpr-law-new-royal-weapon-vs-media-2019-5?utm_source=facebook&amp;utm_medium=referral&amp;utm_content=topbar&amp;utm_term=mobile&amp;referrer=facebook&amp;r=US&amp;IR=Tcebook&amp;r=US&amp;IR=T">as Insider's Kieran Corcoran reported.</a>While in the past it has been more common for the royals' representatives at Buckingham and Kensington Palace not to comment on stories, Harry's statement — and his recent win against Splash <keyword id="6355005" type="UNKNOWN" weightage="60" keywordseo="news">News</keyword> — shows he and Markle have been doing things differently, even before they resigned from their working roles earlier this year. The couple announced this week that they planned to cut ties with four British tabloids — including the Mail — saying that they <a href="https://www.insider.com/prince-harry-meghan-markle-letter-british-tabloids-cut-off-contact-2020-4">didn't want to "aid clickbait and distortion." </a>The duke and duchess' legal team wrote letters to the Daily Mail, the Daily Mirror, The Sun, and the Daily Express, letting them know they would no longer engage with their publications or respond to requests from reporters."For these select media this is a game, and one that we have been unwilling to play from the start. I have been a silent witness to her private suffering for too long," Harry said in his statement last year."To stand back and do nothing would be contrary to everything we believe in."He added: "There comes a point when the only thing to do is to stand up to this behavior, because it destroys people and destroys lives."Put simply, it is bullying, which scares and silences people. We all know this isn't acceptable, at any level. We won't and can't believe in a world where there is no accountability for this."The case is being privately funded by the couple, and any damages won will be donated to an anti-bullying charity, their lawyers have confirmed.<h2>Markle winning this case alone may not be enough to change things — but freezing out the British tabloids could be</h2>Even following <keyword id="17995" type="CITY" weightage="60" keywordseo="Prince-Harry">Prince Harry</keyword>'s win against Splash News, the British media have continued to manipulate the way the couple are portrayed in headlines. A recent example of this was when they were criticized for flying by private jet to Elton John's home in the South of France, <a href="https://www.insider.com/ellen-degeneres-pink-defend-meghan-markle-prince-harry-private-jet-2019-8">despite John saying that he paid for the jet to be carbon neutral.</a>It's also worth noting that it's not the first lawsuit against the Mail on Sunday by a member of the royal family. Prince Charles sued the publication for <a href="https://www.theguardian.com/media/2006/dec/21/mailonsunday.pressandpublishing">publishing extracts from his private journal in 2005</a>, after copies of pages were thought to have been leaked by a former staff member. The journal detailed Charles' visits to Hong Kong back in 1997, in which he described Chinese leaders as "appalling old waxworks."Markle has used The Prince of Wales' former lawsuit to support her case against the newspaper, as shown in new legal documents obtained by Insider.However, this doesn't change the fact that the newspaper had no issue with infringing Markle's privacy after already being sued by another royal in a similar incident. Therefore, it's difficult to believe this particular publication will cease actions like this in the future.However, if Markle and Harry make a habit of taking legal action — as Harry's statement implies — this could make the remainder of the press proceed with more caution when it comes to the couple's privacy.Not to mention, the British tabloids now have less access to the couple than ever before. Since the couple are no longer being publicly funded, this means they don't have to participate in the royal rota, a rotating system which allows journalists from Britain's leading newspapers to attend and report on engagements of members of the royal family. Now that Harry and Markle have cut all ties with the British tabloids, these publications will have no access to the couple, and thus little reputability in their reporting about them.<h2>The couple will still have social media trolls to contend with</h2>In his statement, Harry compared Markle's treatment by the press <a href="https://www.insider.com/meghan-markle-suing-british-tabloids-prince-harry-statement-2019-10">to the treatment of his mother, the late Princess Diana.</a>However, one thing Diana didn't have to face was the scrutiny through social media, as pointed out by Joe Little, managing editor at Majesty magazine.<div type="image" title="prince harry princess diana" height="2997" width="1938" msid="75357796" hostid="261"></div>"Something had to happen, because since the Sussexes' wedding Meghan in particular has been criticized a great deal for all manner of things in the tabloid media, both online and in print. On social media there has been much trolling – very unpleasant stuff – and that has made a bad situation even worse," Little told Insider.Former Daily Mirror editor and Guardian columnist Roy Greenslade agrees with this sentiment — even going as far as to say the couple are wasting their time by going after the press. "The press — particularly the tabloid press — is far less powerful now than it was during his mother's era," he told Radio 4's Today programme, according to <a href="https://www.bbc.co.uk/news/uk-49901047">BBC News. </a>"Is he taking a sledgehammer to crack a nut here? I think he may well find that this is counter-productive."The palace has made an effort to restrict negative social media comments in the past, even releasing <a href="https://www.insider.com/meghan-markle-kate-middleton-social-media-backlash-2019-8">a set of official social guidelines to the public.</a>Of course, it would be impossible to sue every person to write a false tweet about the couple. It makes sense, then, that they are instead going after those who can be held accountable for their actions."In the final years of her life Diana came in for close media scrutiny by the tabloids and, as Harry and William witnessed, this upset her greatly. Thankfully, there was no social media back then," Little added."Harry is therefore doing all he can to prevent this happening with Meghan."Read more: <a href="https://www.insider.com/meghan-markle-suing-british-tabloids-prince-harry-statement-2019-10">Prince Harry says Meghan Markle is taking legal action against British tabloids: 'I lost my mother and now I watch my wife falling victim to the same powerful forces'</a><a href="https://www.insider.com/prince-harry-meghan-markle-letter-british-tabloids-cut-off-contact-2020-4">Prince Harry and Meghan Markle wrote explosive letters to 4 British tabloids cutting off all contact</a><a href="https://www.insider.com/meghan-shared-unseen-text-messages-thomas-markle-prince-harry-2020-4">Meghan Markle shared transcripts of never-before-seen text messages with her father, and they flip the narrative of their relationship on its head</a><a href="https://www.insider.com/meghan-markle-prince-harry-consulted-queen-before-megxit-2020-4">Meghan Markle says it's untrue that she and Prince Harry didn't consult the Queen before leaving the royal family</a>Read the original article on <a href="https://www.insider.com/meghan-markle-lawsuit-mail-on-sunday-prince-harry-statement-2019-10">Insider</a>

Meghan Markle's lawsuit against the Mail on Sunday could change how the tabloids treat the royal family

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56a68c9058c3238c008b500d-1536-1152/15287257162_40c6e73b90_k.jpg" alt="oil flow gushing pipe" data-mce-source="Flickr/Carbon Visuals" data-link="https://www.flickr.com/photos/carbonquilt/15287257162/in/photolist-phTbXm-qyZVR7-fbTMue-5vWrWn-gcbGgQ-fbTMic-gcbzdy-81zmGT-81zmsR-81zmpc-81CvA3-81Cv3h-81zmAk-81zmVK-81zmwX-81zn54-dMJbGY-dMCBUr-81CLcG-81CLBA-81zBJr-81CLvS-81CLkb-81zBTB-81CLt1-81zBxv-81zuyV-81CDZm-afaiDZ-p1rftn-phTo1J-p1rdSh-p1qshs-p1qagc-p1qrr9-p1qqmo-phTnG7-phDhit-p1qapi-p1qanz-bTd72F-ciaHRG-5vMRHc-aZag1p-aZafWz-jvszbc-5L7pxk-9eLTzz-bqpBwV-7XfEV7/" /><a href="https://www.flickr.com/photos/carbonquilt/15287257162/in/photolist-phTbXm-qyZVR7-fbTMue-5vWrWn-gcbGgQ-fbTMic-gcbzdy-81zmGT-81zmsR-81zmpc-81CvA3-81Cv3h-81zmAk-81zmVK-81zmwX-81zn54-dMJbGY-dMCBUr-81CLcG-81CLBA-81zBJr-81CLvS-81CLkb-81zBTB-81CLt1-81zBxv-81zuyV-81CDZm-afaiDZ-p1rftn-phTo1J-p1rdSh-p1qshs-p1qagc-p1qrr9-p1qqmo-phTnG7-phDhit-p1qapi-p1qanz-bTd72F-ciaHRG-5vMRHc-aZag1p-aZafWz-jvszbc-5L7pxk-9eLTzz-bqpBwV-7XfEV7/">Flickr/Carbon Visuals</a></div></div></div>Stocks fell and oil collapsed to start the week, which is an opening sentence to this post it feels like we've written a dozen times in 2016 alone. First, the scoreboard:<ul><li>Dow: 15,885.2, -208.3, (-1.3%)</li><li>S&amp;P 500: 1,877.1, -29.8, (-1.6%)</li><li>Nasdaq: 4,518.5, -72.7, (-1.6%)</li><li>WTI crude oil: $29.75, -7.6%</li></ul>And now, the top stories on Monday:<ol><li>We only had one economic data point cross the wires on Monday but fortunately it was exciting report (though bad for Texas). The latest <a href="http://www.businessinsider.com/dallas-fed-manufacturing-survey-2016-1">manufacturing report from the Dallas Federal Reserve</a> was released Monday with the business activity index falling to a remarkable -34.6, the lowest reading in over six years and another sign that the oil rich state is struggling in the wake of the oil price crash. Expectations for the economy in Texas "weakened notably" in January's survey with one executive saying, "Demand slowed more quickly than is typical in December. Early demand is weaker in January, leading to the belief that growth in 2016 may be elusive."</li><li>A note passed our way from Neil Dutta at Renaissance Macro on Tuesday <a href="http://www.businessinsider.com/manufacturing-employment-in-texas-2016-1">highlighted</a> that while much has been made about the loss of manufacturing jobs and the general slowdown seen in the sector over the last year, the impact is really all being felt in Texas. <div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56a6484b58c3238d008b4dbc-1084-614/94c5f66d-c21f-4578-b3b6-80a2470a9158.jpeg" alt="94c5f66d c21f 4578 b3b6 80a2470a9158" data-mce-source="Renaissance Macro" />Renaissance Macro</div></div></div></li><li>And of course when we talk about Texas, again, we're really just talking about oil. Over the weekend The Telegraph's <a href="http://www.telegraph.co.uk/finance/newsbysector/energy/oilandgas/12118594/Saudis-will-not-destroy-the-US-shale-industry.html">Ambrose Evans-Pritchard was out</a> with a report on why the Saudi's will not kill the US shale industry. What stood out on our end was a <a href="http://www.businessinsider.com/how-shale-oil-contributed-to-oil-crash-2016-1">quick two-sentence quote</a> Evans-Pritchard pulled out of a talk at Davos, with energy expert Daniel Yergin explaining why US shale is in control and traditional oil powers are simply outmatched today. "It takes $10 billion and five years to launch a deep-water project," Yergin said. "It takes $10 million and just 20 days to drill for shale." This is not dissimilar in spirit from <a href="http://finance.yahoo.com/news/only-america-save-oil-market-110700244.html">Akin Oyedele's report out this weekend</a>, citing Citi's Ed Morse, that argued the fate of the oil market is in the hands of the US (read: shale producers). If these more nimble US shale producers simply decline to cut production then there's really no reason to think supply will come down, and as a result, prices should remains stubbornly low. </li><li>The price of oil fell over 7% on Monday to around $29.75, <a href="http://www.businessinsider.com/crude-oil-bull-market-2016-1">though as the folks over at Bespoke noted</a>, we'd need to see WTI prices fall back below $25.75 to officially enter a new bear market. Of course, the old bear market is more or less still in place - technical definitions be damned - because prices are still near 12-year lows and off about 70% from their highs reached back in June 2014. </li><li>In related commodities news, <a href="http://www.businessinsider.com/goldman-downgrades-caterpillar-to-sell-2016-1">Goldman Sachs downgraded their outlook on shares of Caterpillar</a> - cutting their rating on the stock to "Sell" from "Neutral" - arguing that there's about 13% of downside in the current stock price as the "extended commodity deflation cycle" continues to take its toll on Caterpillar's customers. Shares of Caterpillar fell about 5% on Monday.</li><li>Twitter shares also took it on the chin on Monday, <a href="http://www.businessinsider.com/twitter-shares-following-news-of-executive-shakeup-2016-1">falling about 4%</a> after a series of reports out on Sunday detailed that several high-level people would be leaving the company. The company's head of product, head of engineering, and head of media all departed in a big shakeup that will also see the company appoint two new people to the board of directors in the coming days. The best part: Business Insider has been told at least one of these people will be a "big media name." So we'll see how big, I guess. </li><li>In tech earnings news, Apple is reporting earnings tomorrow after the closing bell and this is the quarter that we're all supposed to be scared of. Business Insider executive editor Jay Yarow - fresh off a stint in Davos - <a href="http://www.businessinsider.com/apple-earnings-preview-2016-1">has the full preview here</a>, but the thing to know is that iPhone sales look likely to decline when compared to the same quarter last year. That will be the first time this happens (if it happens, of course) in the product's history. Now, obviously, iPhone sales were not going to increase forever, but if these forecasts come to pass it isn't much of a leap to assert that this will in fact be the start of a new era for the company. </li><li>Speaking of things that seem to go up forever, <a href="http://www.businessinsider.com/new-cirp-amazon-prime-numbers-2016-1">Amazon Prime memberships now total 54 million</a> according to the latest report from Consumer Intelligence Research Partners. This is a 35% increase from the same time last year, though since Amazon itself doesn't disclose membership totals for its $99-per-year loyalty program, we're not 100% sure. Amazon reports earnings on Thursday, and while its Prime service is extremely convenient and the company is often thought of as a retailer, the big story at Amazon now is the growth of its Web Services business. </li><li><a href="http://www.businessinsider.com/baupost-group-2015-results-2016-1">Seth Klarman had a bad year in 2015</a>. Klarman's notoriously secretive Baupost Group posted a "mid-single-digit decline" as Klarman tells it in an investor letter, though a separate update seen by Business Insider's Julia La Roche puts some numbers on that: the fund's public investments portfolio fell 6.7% while the private investments gained 2.4%. The average hedge fund fell 3.6% last year.</li><li>But of course the real interesting part of these letters is not the performance figures but what these hedge funds types have to say about the world. Klarman, for his part, <a href="http://www.businessinsider.com/seth-klarman-on-unicorns-2016-1">is worried about unicorns</a>. "A voracious appetite for tech startups has driven prices sky-high, giving rise to the term 'unicorn,' meaning privately held firms worth $1 billion or more," Klarman wrote. "In today's overheated environment, 'unicorns' are no longer a rare breed: there were an estimated 143 extant at year-end, up from 45 two years ago." Klarman added that these unicorns are awfully hungry, requiring tons of cash just to feed the beast and enable a chance at the spectacular growth rate needed to justify these valuations. As a result, Klarman writes, "Recently there have been downward revisions in the valuations of several of the unicorns held by major mutual funds, a sign, perhaps, that excesses in that sector are in the process of being corrected, that the herd is about to be thinned."</li><li><a href="http://www.businessinsider.com/blood-in-the-water-90-of-the-billion-dollar-unicorn-startups-are-in-trouble-2016-1">This is what the people in Davos were saying, too</a>. </li><li>Another investment that has a less exciting name but is also making people nervous is high-yield debt, also known as junk bonds. And reportedly junk bond investors are now set to learn more about these assets. A <a href="http://www.bloomberg.com/news/articles/2016-01-25/junk-bond-investors-to-get-lessons-on-covenants-as-risks-mount">report from Bloomberg</a> on Monday said that junk investors in Europe are set to attend a series of seminars in February that will give investors more information about the protections they have in the event the company they're invested in begins to face financial distress. These seminars will specifically deal with covenants, which is basically the agreement made between a borrower and a lender. A lot of the stuff contained in covenants, it seems, isn't fully understood by investors (or else why would there be seminars about how to understand them!). So I guess going through all the paperwork isn't, like, absolutely required or encouraged or expected before investing. And so here we are. </li><li>Bucking recent trends, it seems like BlackRock's clients are not worried about bond market liquidity even though the biggest thing people have been worried about has been bond market liquidity. <a href="http://www.businessinsider.com/category/liquidity">Or just liquidity generally</a>. Either way. A <a href="http://www.bloomberg.com/news/articles/2016-01-25/blackrock-sees-clients-shifting-to-illiquid-assets-from-stocks">Bloomberg report on Monday said</a> more than half of the 170 respondents to a recent BlackRock survey indicated the firm's institutional investors were building positions in real estate and private credit in an effort to generate higher returns and combat market volatility. Which, sure, fine. But getting away from market volatility by basically running away from an entire market - like stocks, for example - and heading into something uncontroversially more illiquid, like real estate, is a weird way to go about tamping down volatility. </li><li><a href="http://www.ecb.europa.eu/press/key/date/2016/html/sp160125_1.en.html">Mario Draghi spoke</a></li></ol> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/walmart-closing-stores-worldwide-retail-supercenter-express-neighborhood-texas-2016-1">Find out if you live near one of the 153 US Walmart stores that are closing this month</a></h3> <div> <div> <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="d0bW83MDE6hsoCBXLICH4MLVrvyUNweQ" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> <script> if (typeof RunFunctions === 'undefined') { var RunFunctions = []; } RunFunctions.push(function() { var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'd0bW83MDE6hsoCBXLICH4MLVrvyUNweQ',{ autoplay: 'false' }); }); </script> <noscript><div>Please enable Javascript to watch this video</div></noscript></div> </div> <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script> </div>

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