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<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div><ul><li><a href="https://www.businessinsider.com/category/american-airlines">American Airlines</a> kicked a musician off a flight from Miami to Chicago because they said her cello did not meet seat size requirements for the plane.&#xa0;</li><li>The Chicago-based musician had already purchased a ticket for the cello after being told by American Airlines she could fly with it, the passenger claims.&#xa0;</li><li>American Airlines released a statement, blaming the incident on a "miscommunication."</li></ul>American Airlines kicked a musician and her $30,000 off a Miami to Chicago flight after she had already purchased a seat for the instrument.&#xa0;The incident <a href="https://www.ajc.com/news/national/cellist-humiliated-kicked-off-american-airlines-flight-after-buying-ticket-for-instrument/RQHm4fp1vi3sKg3bc6pEzL/?icmp=np_inform_variation-test">occurred&#xa0;</a>Thursday, August 2, on American Airlines flight 2457 from Miami to Chicago.&#xa0;Jingjing Hu, a DePaul University music student, had flown to Miami from Chicago for a music festival. According to <a href="https://www.facebook.com/jay.tang/posts/10156376685160569">a Facebook post</a> by her husband, Jay Tang, Hu had been previously assured that their cello would be allowed to fly on an American Airlines plane on both her departing and returning flight.In an interview with <a href="https://www.nbcchicago.com/news/local/cello-american-airlines-passenger-kicked-off-490026481.html">NBC5 Chicago,</a> Hu said, "We always buy a extra ticket for our cello so that we can carry our cello on the plane," and said that the cello is worth $30,000.&#xa0;&#xa0;Nothing appeared to be problematic on Hu's first leg of the trip.&#xa0;Hu told Chicago-based radio station <a href="https://www.ajc.com/news/national/cellist-humiliated-kicked-off-american-airlines-flight-after-buying-ticket-for-instrument/RQHm4fp1vi3sKg3bc6pEzL/?icmp=np_inform_variation-test">WMAQ,</a>&#xa0;"When I flew from Chicago to Miami, I didn't have any trouble with that." She even added that the flight crew on the Miami flight had actually given her a special strap to hold the large instrument.&#xa0;But all that changed when she boarded her flight from Miami back to Chicago. Right before takeoff, an American Airlines flight attendant <a href="https://www.inc.com/minda-zetlin/american-airlines-cello-jingjing-hu-jay-tang-miami-chicago.html">told Hu </a>that her instrument was too big and that the aircraft, a 737, was too small to hold the cello.&#xa0;According to the <a href="https://www.ajc.com/news/national/cellist-humiliated-kicked-off-american-airlines-flight-after-buying-ticket-for-instrument/RQHm4fp1vi3sKg3bc6pEzL/?icmp=np_inform_variation-test">Atlanta Journal Constitution,</a> Federal regulations allow musicians to carry instruments like cellos in the cabin if passengers purchase an additional seat.&#xa0;&#xa0;<a href="https://www.aa.com/i18n/travel-info/baggage/specialty-and-sports.jsp#musicalinstruments">American Airlines policy states</a> that if passengers buy another seat for their instrument, then that seat's baggage must not weigh more than 165 lbs and must meet seat size restrictions for that specific plane type. NBC5 Chicago <a href="https://www.nbcchicago.com/news/local/cello-american-airlines-passenger-kicked-off-490026481.html">reports</a> that Hu's instrument weighs less than 10 lbs.&#xa0;In a statement to Business Insider, an American Airlines spokesperson said, "A passenger on flight 2457 from Miami to Chicago was traveling with her cello. Unfortunately, there was a miscommunication about whether the cello she was traveling with met the requirements to fit onboard the particular aircraft she was flying, a Boeing 737. We rebooked our passenger on a flight the next morning on a larger aircraft, a Boeing 767. We provided her a hotel and meal accommodations for the inconvenience. We apologize for the misunderstanding and customer relations has reached out to her."Hu's husband, Jay Tang, <a href="https://www.facebook.com/jay.tang/posts/10156376685160569">wrote</a> that after being escorted off the plane, Hu was surrounded by three police officers while trying to find a new flight that could accommodate her. He said American Airlines offered her the chance to purchase either first class or business class tickets out of pocket. Eventually, after staying overnight at a Holiday Inn, Hu arrived back home in Chicago, Cello in tow, where she had a tearful greeting with her husband.&#xa0;"I don't think we did anything wrong there," Tang, told NBC5 Chicago. "And I think the way they handled it was humiliating."&#xa0;Tang posted on Twitter a photo Hu had taken of the flight's captain giving her the peace sign as she was being led off the plane.&#xa0;&#xa0;&#xa0;<div></div> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/chase-cards-ceo-on-the-coveted-sapphire-reserve-card-and-working-with-jamie-dimon-2018-7">Chase Cards CEO on the coveted Sapphire Reserve card and working with Jamie Dimon</a></h3> <div> </div> </div></hr>

American Airlines kicked a woman off a flight after she had already bought her cello a seat

<ul class="summary-list"><li>A renowned cellist says he was kicked off a flight because he brought his instrument on board.</li><li>Santiago Cañón-Valencia said he bought a business-class seat and an extra seat for the cello.</li></ul>A renowned cello player says he was kicked off a flight because he brought his cello on board, despite purchasing an extra ticket for the instrument.The musician, Santiago Cañón-Valencia, was traveling from Bogotá to Caracas on a Copa Airlines flight when staff refused to let him keep his cello with him in the cabin, <a href="https://www.thestrad.com/news/cellist-santiago-canon-valencia-kicked-off-copa-airlines-flight/15580.article">The Strad</a> reported. Cañón-Valencia told The Strad that he had bought a business-class seat along with an extra seat for the cello.Copa Airlines did not immediately respond to Insider's request for comment made outside normal working hours. "Everything from the check-in until boarding the plane went smoothly as usual," Cañón-Valencia told the UK music magazine."I sat there for about five minutes until someone from Copa Airlines came up to talk to me. At first, I assumed that they wanted to give me the seatbelt extension in order to secure the cello on its seat, but instead, this person said to me that I couldn't fly with the cello on board due to captain's orders," he said.After a back and forth with the captain, Cañón-Valencia said a flight attendant suggested that he place his cello in the overhead lockers or the hold. He opted not to do so."There is no way my cello would fit into one of those," he said of the overhead lockers. "And even if it would, why would I have to put it there if there is a seat that was specifically paid for my cello? And not just a regular seat but a business class one?"Classical music site Slipped Disc, which also <a href="https://slippedisc.com/2022/10/pilot-throws-cellist-off-his-flight/">reported the news</a>, quoted Cañón-Valencia as saying: "Unfortunately Copa Airlines airline has dropped me off my flight this morning. Sadly all my activities in Venezuela are postponed, thanks to the ignorance, disrespect and stubbornness of this airline! I don't recommend any musician using it!"The incident resulted in the musician postponing his performance, scheduled for October 16, and masterclasses in Venezuela until 2023, per the Strad.Representatives for Cañón-Valencia did not immediately respond to Insider's request for comment made outside normal working hours.Copa Airlines' <a href="https://help.copaair.com/hc/en-us/articles/360051190394-Can-I-buy-an-extra-seat-on-Copa-Airlines-">website states</a> that passengers have the option "to purchase an additional seat to increase their comfort while traveling or to take a special item." However, the website does specify that the special item must be packaged correctly so it doesn't cause harm to other passengers. In 2018, American Airlines <a href="https://www.businessinsider.com/american-airlines-kicks-woman-and-her-cello-off-flight-2018-8">kicked a musician</a> off a flight from Maimi to Chicago after it said her cello did not meet the size requirements for the plane. Like Cañón-Valencia, the musician, Jingjing Hu, had also purchased an extra seat for the instrument.

A renowned musician says he was kicked off a flight because he brought his cello on board — even though he'd bought an extra ticket for it

If you’re a messy person who doesn’t like to fold clothes, air them out on hangers or remember to stack them up in one place, a laundry basket will do you good. All you have to do is throw your clothes in them and wash the lot when it’s all stacked up. We bring you a list of the best-quality laundry baskets available. <bulletContentEmbed name="B01LWND2E0" columns="1"><bulletContentHeading name="B01LWND2E0_head"><div type="image" title="Premium Pick" msid="78577574" hostid="261"></div></columnHeadThumb>B01LWND2E0</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01LWND2E0_body"><bulletContentRow name="B01LWND2E0_9885755452165933"><bulletContentRowHeading><bulletContentRowHead col="1">Cello - Laundry Basket</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Cello laundry basket is ventilated so that your clothes don’t smell or collect any moisture. It’s big enough for you to pile up clothes for a few days before washing them. There are a variety of colours you can choose from ranging from dark, light, subtle and bright. It is tall and not very wide, so it is a space utility basket.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01LWND2E0_5954173620277490"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Handles for easy lifting, lightweight and strong build.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0767HYNGD" columns="1"><bulletContentHeading name="B0767HYNGD_head"> <div type="image" title="Smart Choice" msid="78577658" hostid="261"></div></columnHeadThumb>B0767HYNGD</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0767HYNGD_body"><bulletContentRow name="B0767HYNGD_9747561929591825"><bulletContentRowHeading><bulletContentRowHead col="1">Hokipo - Laundry Bag</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This is a very smart laundry bag set. It comes with multiple bags of various sizes that are to be used for different types of clothes. There are three bags that are fairly large and rectangular, one bag which is like a duffle bag, and one which is a small laundry basket. All the bags are made of mesh fabric and so are extremely breathable and ventilated.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0767HYNGD_3899438151022382"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Easy to wash, can be used for travel, and available in 2 sets of different sizes</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07RXTGFR3" columns="1"><bulletContentHeading name="B07RXTGFR3_head"> <div type="image" title="Also Consider" msid="78577679" hostid="261"></div></columnHeadThumb>B07RXTGFR3</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07RXTGFR3_body"><bulletContentRow name="B07RXTGFR3_2049811873515129"><bulletContentRowHeading><bulletContentRowHead col="1">HomeStrap - Foldable Laundry Bag</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Another good option when it comes to affordable and durable laundry baskets. The HomeStrap laundry basket is available in four refined colours that will blend in into any room. It is foldable, robust and has a lid that’s detachable. Also, the handles at the side make it very convenient to carry.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07RXTGFR3_8651295158528375"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">High-quality fabric, long-lasting and attractive</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07TVY51T8" columns="1"><bulletContentHeading name="B07TVY51T8_head"> <div type="image" title="Editor&amp;#39;s Pick" msid="78577697" hostid="261"></div></columnHeadThumb>B07TVY51T8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07TVY51T8_body"><bulletContentRow name="B07TVY51T8_7665060252056513"><bulletContentRowHeading><bulletContentRowHead col="1">Styleys Folding Laundry Bag</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This trendy laundry basket is available in a bunch of colour and designs, with fun quotes printed on them. Ideal for your college dorm room or home bedroom. It has a drawstring closure that allows you to wrap it up when filled and handled at the side so that you can easily carry it to the washing machine.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07TVY51T8_0899812350981224"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Strong build, excellent-quality material, and will not tear or weaken easily</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07FQP83PJ" columns="1"><bulletContentHeading name="B07FQP83PJ_head"> <div type="image" title="Popular" msid="78577709" hostid="261"></div></columnHeadThumb>B07FQP83PJ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07FQP83PJ_body"><bulletContentRow name="B07FQP83PJ_1211075298264901"><bulletContentRowHeading><bulletContentRowHead col="1">Amazon Brand – Solimo – Laundry Basket</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Solimo laundry basket is made from excellent fabric that is resilient and suitable for all weather. It is chic and attractive to look at too. There’s a flap to shut it if you don’t want anyone peeking into your laundry. The best part is that this is foldable and very portable, so you can carry it with you on long vacations or stays to a friend’s place.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07FQP83PJ_1382775037337822"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Tidy look, impeccable stitching, and stays upright even when empty.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best laundry baskets for small spaces

<ul class="summary-list"><li><keyword id="14356604" type="UNKNOWN" weightage="60" keywordseo="jayland-walker" source="Orion">Jayland Walker</keyword>, a 25-year-old Black man, was shot and killed by police in Akron, Ohio, last week.</li><li>Walker was mourning the <keyword id="6355784" type="UNKNOWN" weightage="60" keywordseo="death" source="Orion">death</keyword> of his fiancée at the time, his family's lawyer told <a href="https://www.insider.com/akron-ohio-jayland-walker-shot-police-unarmed-heartbreaking-bodycam-investigation-2022-7">the Associated Press.</a></li></ul>Jayland Walker was mourning the death of his fiancée when he was shot and killed by police, a lawyer for his family told <a href="https://www.insider.com/akron-ohio-jayland-walker-shot-police-unarmed-heartbreaking-bodycam-investigation-2022-7">The Associated Press.</a>Walker, a 25-year-old Black man, <a href="https://www.insider.com/officer-response-in-jayland-walker-shooting-overkill-expert-says-2022-7">was shot by officers in Akron, Ohio, on June 27</a> after officers attempted a traffic stop, <a href="https://www.facebook.com/AkronPoliceDepartment/posts/pfbid025iyqh5wuvWTxMJqjAXmCNnbfuecqFFozYkL4BbVWaZKQ6qYiDpGcRFTbxwaD2yKkl">the police said.</a><a href="https://www.news5cleveland.com/news/local-news/akron-canton-news/jayland-walker/1pm-akron-police-to-hold-news-conference-release-footage-of-police-shooting-of-jayland-walker">Footage</a> of the shooting, shared by officials on Sunday, showed Walker fleeing his car on foot as police pursued him.In the footage, Walker is seen running to a nearby parking lot, where officers pull out their guns and shoot him multiple times. Walked was unarmed at the time, though officers believed he fired a handgun from his car earlier.His family does not know why he fled from police, one of their attorneys, Bobby DiCello, told the AP. He said that Walker was grieving the recent death of his fiancée."He was sad, but he was getting through it," DiCello said.Officials later found a handgun, a loaded magazine, and a gold ring on Walker's car seat. It is unclear who the ring belonged to, DiCello said.The eight officers involved in the shooting were put on administrative leave, the AP reported, citing the police.

Jayland Walker was mourning the death of his fiancée when he was shot and killed by police, lawyer says

<ul class="summary-list"><li>Jayland Walker, a Black man killed by police in <keyword id="11898017" type="UNKNOWN" weightage="60" keywordseo="ohio" source="Orion">Ohio</keyword>, was shot 60 times, a lawyer who viewed body camera footage said.</li><li>Bobby DiCello described the video as "brutal" and an "unbelievable scene."</li></ul>After a police pursuit over a traffic violation, Jayland Walker was shot 60 times by police in Akron, Ohio, a lawyer who watched body camera footage of the incident on Friday said. Bobby DiCello, the attorney representing Walker's family, described the video as an "unbelievable scene." He also said the shower of 90 bullets from the officer's guns, which he estimated lasted six seconds, sounded like "a whole brick of fireworks going off."The body camera footage will be released to the public on Sunday by police."This is going to be a brutal video. It's going to stir up some passion. It's going to make people uneasy," he <a href="https://www.beaconjournal.com/story/news/2022/07/01/akron-police-shooting-jayland-walker-60-times-ohio-protests-video/7792819001/">told the Akron Beacon Journal. </a>The Akron Police Department <a href="https://www.facebook.com/AkronPoliceDepartment/posts/pfbid025iyqh5wuvWTxMJqjAXmCNnbfuecqFFozYkL4BbVWaZKQ6qYiDpGcRFTbxwaD2yKkl">released a statement Tuesday</a> saying officers tried to pull 25-year-old Walker over for a traffic violation at 12:30 a.m. on June 28. Police said Walker refused to stop and drove off in his vehicle. A chase ensued and officers reported that a gun had gone off in the vehicle. The officers did not clarify how they knew a gunshot had went off.DiCello said that when an officer reported the gunshot into the police radio "His voice doesn't get excited" and they continue to drive for several minutes.DiCello also said his team has not been able to gather evidence that Walker pointed his gun at officers or that gunfire escaped his car. DiCello told <a href="https://www.nytimes.com/2022/07/02/us/jayland-walker-akron-police-shooting.html">The New York Times</a> all of Walker's windows were intact after the fatal shooting.Walker eventually hopped out of the vehicle and fled on foot. Police say that "actions by the suspect caused the officers to perceive he posed a deadly threat to them."DiCello said that the body camera footage may dispute some of these claims. "There is no stopping and turning around," DiCello said. "There's no making his hand into the shape of a gun. There's no holding his cellphone. He has nothing in his hands." DiCello also said an investigation into Walker's death suggests he sustained 60-80 gunshot wounds and that his body was "riddled with bullets."Officers in Akron were placed on administrative leave following Walker's death, the <a href="https://www.nytimes.com/2022/07/02/us/jayland-walker-akron-police-shooting.html">NYT reported.</a>Over the past week, residents of Akron have been protesting on behalf of Walker. During <a href="https://www.wkyc.com/article/news/local/akron/family-friends-of-jayland-walker-press-conference-akron-police/95-bbe8e89b-128f-4efb-b94d-2ce7c1011eb3">a Thursday press conference</a> Walker's family described Jayland as a "sweet young man" and asked for transparency from authorities over the shooting."We love Jayland," Lajuana Walker Dawkins, Walker's aunt, said Thursday. "He was my skinny little nephew and we miss him. We just want some answers."The Akron Police Department and DiCello did not immediately respond to Insider's request for comment.

Jayland Walker, a Black man killed by police in Ohio, was shot at least 60 times, bodycam footage shows: 'This is going to be a brutal video'

<ul class="summary-list"><li>"Wednesday" star Jenna Ortega admitted during an interview that shooting the show was grueling. </li><li>"I did not get any sleep," Ortega recalled. "I pulled my hair out."</li></ul>"Wednesday" may have made Jenna Ortega a star, but shooting the first season was a downright grueling experience, the actor recently revealed. During a Netflix-hosted Q&amp;A on Thursday, Ortega revealed just how demanding the show's eight-month production in Romania was, <a href="https://variety.com/2023/awards/news/jenna-ortega-wednesday-season-2-crying-over-filming-schedule-1235518480/">according to Variety</a>."It was show up to set two hours early, do that 12-14 hour day, then go home, and then get on a Zoom and have whatever lesson that I had," she said. "Or show up to my apartment, my cello teacher was already waiting for me. It was just constantly going, and if you could on a weekend, if we weren't shooting the sixth day that week, it was 'All right, well then. We'll get your lessons in on that day.'"Ortega, who <a href="https://www.insider.com/jenna-ortega-fun-facts-2022-12">picked up the cello</a> specifically for the show, explained that the "Paint It Black" cello sequence in which she played a piece made for two cellos with only one, was particularly challenging. "I did not get any sleep. I pulled my hair out," she recalled. "There's so many FaceTime calls that my dad answered of me hysterically crying." Ortega added: "I didn't know where my hands were even supposed to go, and then I had to make two cellos come out of one cello, which was ridiculous." <div type="image" title="Jenna Ortega took cello lessons for &quot;Wednesday&quot;" height="1937" width="2582" msid="97810909" hostid="261" sizebytes="142830"></div>While the actor sought to film as much of the cello playing herself, the sheer demands of her schedule meant stunt doubles or cello doubles had to sometimes be used. "We started running out of time because Wednesday's in pretty much every scene," she said. Ortega has previously been vocal about the demands of shooting "Wednesday." While filming the first season's now-iconic dance sequence, for instance, <a href="https://www.insider.com/jenna-ortega-wednesday-dance-covid-2022-12">Ortega had COVID-19</a>. "I felt like I'd been hit by a car and that a little goblin had been let loose in my throat and was scratching the walls of my esophagus," she said of the experience. "They were giving me medicine between takes, because we were waiting on the positive result."All of Ortega's hard work, however, has paid off. "Wednesday" set a record for most hours viewed on Netflix during its first week on the streaming service, with 341.2 million views, and the show was renewed for a second season.Ortega <a href="https://www.insider.com/sag-awards-2023-nominees-winners-list-2023-1#outstanding-performance-by-a-female-actor-in-a-comedy-series-5">was also nominated for a SAG award</a> for outstanding performance by a female actor in a comedy series.

'Wednesday' star Jenna Ortega says the show's grueling filming schedule made her cry 'hysterically' and pull her hair out: 'It was just constantly going'

<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>On June 24, 2016, Twitter user&#xa0;<a href="https://twitter.com/CelloMetalgirl">@CelloMetalgirl</a>&#xa0;posted a video and the internet changed forever. The video is of a vacuum cleaner being pushed up against an upright harmonica.The resulting sound is akin to a&#xa0;chorus of angels. Or, <a href="https://www.reddit.com/r/videos/comments/4q7fbi/a_vacuum_cleaner_meets_a_harmonica_in_japan/">as some have noticed</a>, it also sounds like&#xa0;<a href="http://youtubedoubler.com/?video1=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DFWkJ86JqlPA&amp;start1=2&amp;video2=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dh0RIirnGJFA&amp;start2=0&amp;authorName=Vachx">the THX audio company sound effect</a>&#xa0;or <a href="https://www.youtube.com/watch?v=MSm74LEhIKQ">the Windows 95 boot sound</a>.&#xa0;It's beautiful. @CelloMetalgirl wrote "I laughed to death," and I don't blame her.So far, it has more than 227,000 retweets and another 243,000 likes. Here it is:<div></div>&#xa0; <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/the-crazy-process-behind-handmade-greek-yogurt-2016-6">The crazy process behind handmade Greek yogurt</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="YwaGZjNDE6QRA7oeRTguMPOSXOn0ljy3" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Something beautiful happens when you put a vacuum cleaner next to a harmonica

Hand-carving violins and cellos

<ul><li>The time following the <keyword id="91743" type="PERSON" weightage="20" keywordseo="lockdown">lockdown</keyword> has been difficult for the <keyword id="550921" type="PERSON" weightage="20" keywordseo="stationary">stationary</keyword> industry, since educational institutes and offices have remained closed. </li><li><keyword id="477533" type="PERSON" weightage="20" keywordseo="Tanveer-Khan">Tanveer Khan</keyword>, Director, Marketing at <keyword id="6330680" type="UNKNOWN" weightage="20" keywordseo="BIC-Cello">BIC Cello</keyword> India tells us how the brand has been making smart portfolio choices and focusing on expanding its presence online to ensure its products can reach it consumers, at home.</li></ul>Last year, when Prime Minister Narendra Modi first announced the lockdown, none of us would have thought that we would still be dealing with the pandemic, more than a year later. The last one year has been challenging for businesses across segments and the stationery segment is no different. With the closure of schools, colleges and offices, and the rapid digitalization of courses, the industry was hit hard. According to Technavio, the global <keyword id="11135608" type="UNKNOWN" weightage="20" keywordseo="consumer-stationery-retailing">consumer stationery retailing</keyword> market is expected to grow by $6.35 billion during 2020-2024. However, according to experts in India, the industry has witnessed a decline of around 35%, owing to the closure of educational institutions across the country. During a normal year, the industry witnesses a peak in demand during the months that schools re-open, the beginning of financial years and even during the festive months. However, last year things were subdued and despite the hope that this year will be better, the increasing Covid numbers tell us that we are still a substantial amount of time away from normalcy. So how is BIC Cello, a prominent player in the stationary segment dealing with the situation? We spoke to Tanveer Khan, Director, Marketing at BIC Cello India, to find some answers. Excerpts: <cmsannotation type="cmsannotation" annotationid="Q) With students not going to school for close to a year now, how have things changed for you as a brand?" text="Q) With students not going to school for close to a year now, how have things changed for you as a brand?">Q) With students not going to school for close to a year now, how have things changed for you as a brand?</cmsannotation> The interim closure of educational institutions has not only impacted the education sector but other ancillary businesses including the stationery segment. The industry witnessed a decline of approx. 35% in 2020 versus 2019 in Traditional Trade sales. We also noticed a similar trend for our core business i.e., writing instruments. However, because of growing internet penetration and shift to digital mediums, we registered an increase in demand for our writing instruments, arts and craft product segments on all key e-commerce platforms. From a business standpoint, we anticipate recovery in traditional trade in the second half of 2021 with gradual opening of schools, colleges and offices. Overall, with an increased focus on education and a growing young population, the outlook remains strong for the stationery segment in India. <cmsannotation type="cmsannotation" annotationid="Q) Did you have to completely rethink how you approached consumers in the last one year and increase more presence online rather than offline?" text="Q) Did you have to completely rethink how you approached consumers in the last one year and increase more presence online rather than offline?">Q) Did you have to completely rethink how you approached consumers in the last one year and increase more presence online rather than offline?</cmsannotation> The biggest takeaway for us from 2020 was the importance of having a balanced portfolio that reaches consumers through multiple channels. Building a robust omni-channel presence which leverages our full portfolio has been part of BIC Cello’s strategy and 2020 only accelerated our actions in this direction. We increased our investments substantially to engage with e-commerce consumers last year. We will continue to focus on strengthening our omni-channel marketing this year and provide consumers with a seamless experience no matter where they are. <cmsannotation type="cmsannotation" annotationid="Q) Schools, colleges, and offices being shut also meant both children and adults had more time at home. Did you see that result in an increased demand for certain segments of products for you, like DIY, arts and crafts etc?" text="Q) Schools, colleges, and offices being shut also meant both children and adults had more time at home. Did you see that result in an increased demand for certain segments of products for you, like DIY, arts and crafts etc?">Q) Schools, colleges, and offices being shut also meant both children and adults had more time at home. Did you see that result in an increased demand for certain segments of products for you, like DIY, arts and crafts etc?</cmsannotation> The pandemic and the resultant lockdown have been difficult for everyone. More so for parents, who have been scrambling for resources to keep their kids engaged in productive activities. As part of a recent survey that we had conducted in December 2020, we found that the average spending on school supplies shot up from Rs 8,000 to 20,000 or more, primarily due to investment in electronic items, while a significant dip of Rs 5,000 seen in stationery. Staying at home has given children time to pause, refuel and spend quality time with their parents. They are expressing themselves creatively through offline activities, such as colouring and drawing along with their parents. An interesting trend to note here is that colouring was not only limited to younger kids, but children across all ages and a segment of adult audience also took to colouring to engage themselves. At BIC Cello, we are proud to provide families and children with essential tools they need for learning, working and self-expression, and we hope we can continue to help spark a little joy and imagination during these difficult times. <cmsannotation type="cmsannotation" annotationid="Q) What has your strategy in 2021 been, in terms of ensuring that the business impact of another lockdown like this is minimal?" text="Q) What has your strategy in 2021 been, in terms of ensuring that the business impact of another lockdown like this is minimal?">Q) What has your strategy in 2021 been, in terms of ensuring that the business impact of another lockdown like this is minimal?</cmsannotation> We have been able to accelerate growth in our arts and colouring segment along with e-commerce business. We turned to moment marketing and trending conversations to get our message across our audiences. 2020 was all about molding the brand to create relevant conversations around different occasions to engage our consumers. For instance, we created content on our colouring range – ColourUp on digital and social platforms, giving a chance for our audience to engage with the brand from the comfort of their homes. We also shared topical content and provided people with ideas on how to keep children busy by giving wings to their imagination with our art and craft range. We teamed up with Disney’s ‘Imagine That’ last year, where Harun Robert, who is popularly known as Rob, (anchor) showed children interesting and exciting ways to create things creatively with Cello ColourUp Colouring range. Having said this, we have been working towards building a robust e-commerce portfolio by introducing new products across segments. Lastly, we have been monitoring the situation on-ground and working with our trade partners in ensure right assortment availability across channels. <cmsannotation type="cmsannotation" annotationid="Q) What has your broader marketing strategy been? How have you made sure you come to your consumer's minds whenever they think stationery?" text="Q) What has your broader marketing strategy been? How have you made sure you come to your consumer's minds whenever they think stationery?">Q) What has your broader marketing strategy been? How have you made sure you come to your consumer's minds whenever they think stationery?</cmsannotation> At BIC Cello, our marketing strategies have been simple. We want our products and our communication to connect and resonate with our consumers. To be able to achieve this, we follow a two-pronged approach: Segment Focus –Our robust portfolio has a wide range of stationery products which include ball pens, gel pens, fountain pens, roller pens, permanent markers, whiteboard markers, colour markers, office &amp; school stationery, and diverse coloring range which we launched recently. Product innovation and a diverse portfolio that answers consumer needs are key to building a strong brand. BIC-Cello products play a key role in the development of students’ intellect and creativity. We engage with our consumers on key occasions such as exam time, summer break, back to school, etc. to help them develop their skills and creativity. While we are market leaders in the pen segment, we will continue to develop &amp; expand our colouring and marking range to strengthen the Joy Of Expression. Channel Focus– Trade: When it comes to trade channels, we aim to Build a robust omni-channel presence which leverages our portfolio. This involves innovating and promoting the right assortment with the right visibility across all channels like Traditional Trade, Modern Mass, eCom, etc. Media: We command the highest level of consumer awareness in the stationery segment which is a reflection of our ability to smartly use various media channels. We choose media channels as per the objective of the activity we want to carry out. We use mass media channels, like TV, outdoor, etc., for generating awareness for new products/segments. We use digital channels, to increase our brand consideration and engage with consumers in a meaningful way throughout the year. Content Focus -Strong engagement is driven by integrating meaningful content &amp; product performance. For example, for Cello ColourUp colouring range, our social handles push a lot of content around unique ways to engage &amp; inspire children through DIY activities. We focus on educating consumers on the importance of creating the right environment for children, using crayonsto spur creativity and improve motor skills, that will fuel their cognitive development. <cmsannotation type="cmsannotation" annotationid="Q) How have consumer preferences evolved and how have you as a brand made sure you could adapt to these changes?" text="Q) How have consumer preferences evolved and how have you as a brand made sure you could adapt to these changes?">Q) How have consumer preferences evolved and how have you as a brand made sure you could adapt to these changes?</cmsannotation> We observed radical shifts in consumer behavior last year. To understand the changes better, we conducted an in-depth survey across India to assess the impact of the pandemic on parents and their children’s education. The survey results revealed interesting insights on how Indian parents coped up with their new role as home-tutors as well as their key concerns right from increased costs of school supplies to managing children's screen time.Staying at home gave parents a lot of quality time to spend with their children. A large fraction of parents admitted that screen time has significantly increased for their kids and that they were trying to engage their children more with offline activities, such as coloring, to help them express their creativity. Additionally, the rise in digital content and influencer marketing around stationery products has led to more awareness and understanding of exciting options available in the market. Gone are the days where stationery was viewed as a functional and low involvement category. Today, our audiences are choosing stationery as a style and personality statement and are open to experimentation with brands of high price-points. Therefore, our focus is to further develop our digital footprint and continuously engage with our audience, to further ideas on learning &amp; creativity using our stationery range. <cmsannotation type="cmsannotation" annotationid="Q) What kind of investments are you thinking of making this year on marketing?" text="Q) What kind of investments are you thinking of making this year on marketing?">Q) What kind of investments are you thinking of making this year on marketing?</cmsannotation> At BIC Cello, our media channel investment has always been a healthy mix of TV, print, outdoor,online and digital mediums. Because of the impact of COVID-19 and subsequent lockdowns, we have calibrated our media investments vs previous years, we will move away from outdoor spends such as billboards, metro and bus station advertising and switch to channels to reach our consumers at home. The pandemic has impacted consumer sentiments negatively, it has set the base for creating inspiring, meaningful and purpose-led communication with consumers. Our communication approach is to make more creative and engaging content which will allow us to make deeper connections with our consumers. <cmsannotation type="cmsannotation" annotationid="Q) Going ahead, what will your key focus areas be to make sure you are able to capture a larger market share?" text="Q) Going ahead, what will your key focus areas be to make sure you are able to capture a larger market share?">Q) Going ahead, what will your key focus areas be to make sure you are able to capture a larger market share?</cmsannotation> We believe our omni-channel approach, supported by meaningful portfolio choices, will help us gain share. We are the leaders in the pens segment, and we aim to expand our leadership to other stationery segments. Consumers have adopted digital as a communication channel and e-commerce as a preferred channel for purchase. These will continue to be a key focus area. <cmsannotation type="cmsannotation" annotationid="Q) In the global scheme of things, how important is the Indian market for BIC Cello and what kind of investments can we expect in the country?" text="Q) In the global scheme of things, how important is the Indian market for BIC Cello and what kind of investments can we expect in the country?">Q) In the global scheme of things, how important is the Indian market for BIC Cello and what kind of investments can we expect in the country?</cmsannotation> India is a critical and exciting market for us at BIC. India’s growing education sector offers tremendous growth potential for the local stationery market. India has nearly 300 million students, which is equivalent to a country altogether. These includes school-going children, graduate and post-graduate students using stationery equipment. The increasing number of schools and offices, coupled with improved standard of living, will result in more people purchasing stationery products and it will aid the shift from buying cheap poor performing stationery products to higher priced good quality products. With impetus by the Government of India through policies like National Policy on Education and Sarva Shiksha Abhiyan, I can firmly say that this sector will see a sustained growth in the coming years. BIC Cello will continue to build in market capabilities in India, we are evaluating enhanced levels of investments behind both customers and the consumers.

How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share

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<ul class="summary-list"><li><keyword id="14356604" type="UNKNOWN" weightage="60" keywordseo="jayland-walker" source="Orion">Jayland Walker</keyword> had over 60 gunshot wounds after Akron, <keyword id="11898017" type="UNKNOWN" weightage="60" keywordseo="ohio" source="Orion">Ohio</keyword>, police opened fire on him on June 27.</li><li>Police say Walker was fleeing his car from a traffic stop. They believe he fired a handgun earlier.</li></ul>Ohio police handcuffed Jayland Walker before attempting to provide him with first aid, a lawyer for his family <a href="https://apnews.com/article/police-shootings-ohio-akron-829de644001793209e1c2dc3b2e22ca3">told the Associated Press.</a>The Akron police said Walker <a href="https://www.insider.com/jayland-walker-black-man-shot-akron-ohio-police-60-times-2022-7">sustained more than 60 gunshot wounds</a> after its officers shot at him as he ran away from a traffic stop on June 27. A lawyer for Walker's family told the AP that officers kept firing at Walker's body even after he was prostrate on the ground.Akron Police Chief Steve Mylett <a href="https://www.youtube.com/watch?v=Zb7yIc5iy84">said on Sunday</a> that Walker had fired a handgun before fleeing his car, but that he was unarmed when he fled his car. Police said a handgun matching a casing found near the car was found in Walker's vehicle, the AP reported.Bobby DiCello, an attorney for Walker's family, told the AP that the first thing police did was handcuff Walker before trying to provide first aid."How it got to this with a pursuit is beyond me," DiCello said.DiCello said <a href="https://www.insider.com/akron-ohio-jayland-walker-shot-police-unarmed-heartbreaking-bodycam-investigation-2022-7">police bodycam footage made public on Sunday</a> showed that the officers fired more than 90 rounds at Walker over six seconds, which he said sounded like "a whole brick of fireworks going off."Akron police say they are still determining how many rounds were fired by its officers and how many struck Walker. The bodycam footage showed Walker exiting his car, wearing a ski mask, before fleeing on foot across the tarmac, while officers chased in pursuit.Walker's death sparked <a href="https://www.msnbc.com/politicsnation/watch/protesters-demand-justice-after-bodycam-video-released-shows-fatal-shooting-of-jayland-walker-143348805931">protests in Akron on Sunday</a>, with demonstrators slamming police for using an disproportionate amount of force.The city of Akron <a href="https://www.insider.com/jayland-walker-shooting-akron-cancels-july-fourth-event-2022-7">canceled a major Fourth of July event</a> on Sunday following the shooting.At the time of the traffic stop, Walker was grieving the recent death of his fiancée, DiCello told the AP. Police said they later found what appeared to be a wedding ring in his car, though DiCello said it wasn't clear if the ring belonged to Walker.

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