Using a mobile phone while riding vehicles is not safe. <keyword id="31979" type="PERSON" weightage="20" keywordseo="bike">Bike</keyword> mobile holders assure you not to lose focus and make it easy to navigate while driving. Their firm grip helps to keep the phone safe even on the road with bumps. They allow easy access without getting distracted from the road and keep you and your mobile phone safe. To help you choose the best mobile holder for bikes, we have curated a list.<br /><br /><bulletContentEmbed name="B083BYY27T" columns="1"><bulletContentHeading name="B083BYY27T_head"><columnHead col="1"><columnHeadThumb>  <div type="image" title="Shock-absorbent" msid="84347126" hostid="261"></div></columnHeadThumb><columnHeadTitle>B083BYY27T</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B083BYY27T_body"><bulletContentRow name="B083BYY27T_9967093034716024"><bulletContentRowHeading><bulletContentRowHead col="1">Bobo Jaw-Grip Waterproof Mobile Phone Holder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This mobile holder from Bobo claims to be suitable for holding phones with a screen size of 4-7 inches. The 360-degrees rotation feature should make it convenient to use while riding. To prevent shocks and keep it safe, it comes with a shock-absorbent damper ball. It is said to be made from polycarbonate material with a weight of 200g. Also, it should be mounted on the handlebar for comfortable use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B083BYY27T_6383810025433715"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The rotational feature should help you rotate according to your requirement.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07W14V42F" columns="1"><bulletContentHeading name="B07W14V42F_head"><columnHead col="1"><columnHeadThumb>  <div type="image" title="Water-resistant" msid="84347171" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07W14V42F</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07W14V42F_body"><bulletContentRow name="B07W14V42F_5111262071613448"><bulletContentRowHeading><bulletContentRowHead col="1">Jetlife Universal Mobile Holder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This easy to install mobile holder bag from JetLife claims to be made from PVC and premium polyester fabric that makes it durable and strong. To make it hold a firm grip, it comes with adjustable straps. It is said to be water-resistant and prevent scratches while riding. The plastic cover should not be a barrier while using, making it comfortable to touch and use. Also, it is suitable to hold mobile phones of size up to 7 inches.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07W14V42F_0258567625582131"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The adjustable straps should help you make a firm grip.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B078TT99HJ" columns="1"><bulletContentHeading name="B078TT99HJ_head"><columnHead col="1"><columnHeadThumb>  <div type="image" title="Firm Grip" msid="84347216" hostid="261"></div></columnHeadThumb><columnHeadTitle>B078TT99HJ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B078TT99HJ_body"><bulletContentRow name="B078TT99HJ_4365123603922321"><bulletContentRowHeading><bulletContentRowHead col="1">Chevik X-Grip Bike Mobile Holder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This versatile mobile phone holder from X-Grip should keep your phone secure with its four points holder build. It is said to be designed to make it waterproof, shockproof and helps reduce vibrations for comfortable use. To keep the grip and firmly hold the phone, the tips are made from silicone material. It features a 5V 2A output to keep your phone always charged.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B078TT99HJ_5250843654494762"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The fewer vibrations should help you drive comfortably.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08W57C769" columns="1"><bulletContentHeading name="B08W57C769_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Adjustable Holder" msid="84347327" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08W57C769</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08W57C769_body"><bulletContentRow name="B08W57C769_6514294350530224"><bulletContentRowHeading><bulletContentRowHead col="1">SUNMI <keyword id="11623907" type="UNKNOWN" weightage="20" keywordseo="bike-phone-holder">Bike Phone Holder</keyword></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This sturdy looking mobile phone holder from Sunmi claims to have an adjustable holder that should help you maintain the grip and keep it safe. The 360-degrees rotational features should let you keep the mobile position at your convenience. The rubber belt should ensure to hold the phone with a screen size of 4-7 inches. Its premium PC material and anti-shake property should keep your phone safe.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08W57C769_5902732200172043"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The holder is suitable for holding the screen of up to 4-7 inches.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07FP82M2F" columns="1"><bulletContentHeading name="B07FP82M2F_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Long-lasting" msid="84347370" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07FP82M2F</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07FP82M2F_body"><bulletContentRow name="B07FP82M2F_7625468156370262"><bulletContentRowHeading><bulletContentRowHead col="1">Vatsas Waterproof, Unbreakable and Universal Silicone Mobile Phone Holder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This silicone mobile phone holder from Vatsas claims to be compatible with 4-7 inches of screen size without interfering with any of the mobile function features like buttons or camera lenses. To minimise shaking and prevent falling from road bumps, it features a bump-absorbing mechanism. The silicone material should keep it long-lasting and help maintain a good grip. The 360- degrees feature should allow you to use either horizontally or vertically according to your need.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07FP82M2F_7422579499590311"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It should help you prevent falling with the bump-absorbing mechanism.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07V2HDV3L" columns="1"><bulletContentHeading name="B07V2HDV3L_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Anti-slip Rubber" msid="84347428" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07V2HDV3L</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07V2HDV3L_body"><bulletContentRow name="B07V2HDV3L_4903292920072170"><bulletContentRowHeading><bulletContentRowHead col="1">Tarkan Universal Bike Mount Silicone Mobile Holder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This mobile holder from Tarkan claims to be made from silicone material that makes it durable and helps to keep the phone safe. The silicone belt makes it convenient to attach and detach. The anti-slip rubber grooved clip and shock absorption silicone clip should keep your phone safe from falling. The 360-degrees rotation feature should help you use it according to your convenience.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07V2HDV3L_6404603687376788"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The easy to attach and detach feature should make it use effortlessly.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br />

Best mobile phone holder for bikes in India

Best mobile holders for bike in India

<ul class="summary-list"><li>I spent two weeks commuting in New York on the Gocycle G4i+, a $6,000 folding electric bicycle. </li><li>Riding a bike that folds up small and gives an electric boost was a game-changer for NYC commuting. </li><li>The G4i+ made two-wheeled commuting super convenient, and looked great doing it. </li></ul><p>The pandemic has given rise to plenty of habits we're all too eager to leave behind: masks, <a href="https://www.businessinsider.com/airline-mask-requirements-mandate-flight-unruly-behavior-faa-tsa-travel-2021-6">fistfights over masks</a>, awkward elbow bumps, and more.</p><p>But it's also sparked, dare I say, positive additions to people's hobbies and routines amid an otherwise terrible 18 months. Some were blips during the early, frenzied, this-is-going-to-be-a-tough-three-months stage of the outbreak - like baking sourdough bread. Others have stuck around, as evidenced by the huge number of people who <a href="http://www.businessinsider.com/cycling-boom-us-streets-infrastructure-bike-lanes-history-united-states-2020-12">started biking</a> when <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fnew-york-city-subway-is-low-risk-for-coronavirus-transmission-study-says-11601388000">public transit got scary</a> and never stopped. </p><p>You can count me in that camp. I always rode around New York for exercise and transport, but Covid kicked that into high gear. Even with a vaccine coursing through my veins and the virus beginning (hopefully) to recede soon, my bike has remained my default way of getting most places. I'd like to keep it that way. </p><p>But moving through the city by bike has its downsides. Even with a beefy lock, you can never be certain that your bike will be where you left it. You're always committing to riding home, lest you become <em>that person</em> jamming their bike onto a packed subway car. And, unless you're Lance Armstrong, you're going to arrive places tired and sweaty. </p><p>This all may be fine for some people. But I know that if I want to make two-wheeled commuting a daily routine, I'm going to need to consider options aside from my trusty road bike. </p><div type="image" title="Gocycle G4i+ folding e-bike" height="2000" width="3000" msid="85689494" hostid="261"></div><p>I figured a folding e-bike - compact, maneuverable, and with plenty of electric oomph to aid my puny human legs - would solve these problems and make the perfect long-term commuter. </p><p><a href="https://gocycle.com/">Gocycle</a>, a British maker of high-end folding <keyword id="11963830" type="UNKNOWN" weightage="60" keywordseo="e-bikes" source="Orion">e-bikes</keyword>, loaned me one of its new <a href="https://gocycle.com/us/webstore/gocycle-g4iplus/gocycle-g4i-carbon-wheel-red-fbl/">G4i+</a> models so I could put that hypothesis to the test. I spent two weeks in July commuting from my apartment in Queens to Insider's downtown Manhattan office - and now I never want to go back to commuting on a normal bike. </p><h2>High design, peak convenience</h2><p>Having a bike that folded into a tidy little package when not in use was a game-changer for a host of reasons. And the $5,999 G4i+, Gocycle's latest and greatest model, collapses quickly and effortlessly.</p><p>All you need to do is unlock two sturdy main latches: one that lets the handlebars fold downward and another that allows the frame to fold in half down the middle. It's all cleverly held together by a little elastic band that hooks the handlebars to the frame. </p><div type="image" title="Gocycle G4i+ folding e-bike" height="4500" width="3000" msid="85689496" hostid="261"></div><p>Every time I got to work, I folded the bike up in a matter of seconds and wheeled it into the office using its seat as a handle. The office building doesn't allow bikes, but the staff didn't seem to pay much mind when I would roll or carry the neatly folded-up G4i+ through the lobby. </p><p>Being able to easily bring a bike inside wherever I went was huge - especially when that bike was a flashy, expensive machine that didn't belong to me. Theft problem, solved. </p><p>The bike's compact folded size was a blessing the one time I wound up wanting to take the subway home after a tough workout, but that's not something I'd do every day. While the Gocycle is miles easier to take on the train than a conventional bike, it's a bit cumbersome to carry and lugging it up and down subway steps is no walk in the park. At 35.9 pounds, the carbon-fiber, aluminum, and magnesium G4i+ is lighter than many e-bikes, but it's not <em>that</em> light.</p><div type="image" title="Gocycle G4i+ folding e-bike" height="2065" width="3000" msid="85689499" hostid="261"></div><p>The G4i+ can fold up even smaller when needed. Removing the seat and a pedal - both of which have their own spots for storage in the frame - gives the bike an even more compact footprint. At home, the folded-up G4i+ could comfortably fit in a corner and stay out of the way, making it loads more apartment-friendly than some of the <a href="https://www.businessinsider.com/rad-power-bikes-radmission-1-review-best-affordable-e-bikes-2021-1">bulkier</a> <a href="https://www.businessinsider.com/super73-s1-review-electric-e-bike-post-lockdown-commuting-cycling-2020-7">e-bikes</a> I've tested. </p><p>Plus, the bike's thoughtful enclosed drivetrain eliminates the risk of smearing chain grease on a pant leg or piece of furniture when maneuvering it around. </p><h2><strong>Folding e-bike vs. New York streets</strong></h2><p>All that convenience doesn't come at the expense of ride quality. And the G4i+ has everything you'd expect from a <a href="https://www.businessinsider.com/serial-1-e-bike-review-harley-davidson-electric-commuter-cty-2020-12">high-end e-bike</a> and then some. </p><p>A top speed of 20 mph was plenty for getting places fast, passing slower bikers, and keeping up with cars on less bike-friendly streets. The bike's petite front-hub motor made getting up and over steep bridges a breeze. If I ever showed up to work sweaty, it was because of the 90-degree heat, not because I was huffing and puffing on my ride over.</p><p>An estimated range of up to 50 miles was more than enough for my 20-mile round-trip commute. And although I never fully tested the Gocycle's battery capacity, I never came close to running out of energy by charging overnight regularly. </p><div type="image" title="Gocycle G4i+ folding e-bike" height="2000" width="3000" msid="85689500" hostid="261"></div><p>The G4i+ has both pedal-assistance and a twist throttle. I stuck with the pedal-assist most of the time. Like many pricier e-bikes, the G4i+ delivers power using a torque sensor, meaning that the more effort you put into pedaling, the more electric assistance you get. That makes for a natural-feeling ride. </p><p>The bike also automatically shifts between three gears depending on the effort a rider puts in. That took some getting used to, but I eventually got the hang of it. I liked having a bit more control over shifting, so I tended toward changing speeds manually using a gear selector on the handlebars. </p><p>Pairing the G4i+ to Gocycle's app allows riders to choose from a few different ride modes or create their own, though I never felt the need to switch out of the default "City" setting. Turn your phone on its side, and the app doubles as a dashboard display that shows speed, battery level, miles traveled, and other key data, which was a nice touch. The bike comes with an elastic phone holder on the handlebars that's surprisingly secure. </p><div type="image" title="Gocycle G4i+ folding e-bike" height="2000" width="3000" msid="85689501" hostid="261"></div><p>A person riding a folding bike sometimes looks like a bear on a tricycle, and I came in concerned that the small-looking G4i+ wouldn't fit me. But I found the Gocycle remarkably comfortable, even for a tall person. I could ride for long distances without feeling fatigued in my wrists or neck. </p><h2>The ultimate urban commuter</h2><p>The Gocycle G4i+ is a fantastic, well-made e-bike that made moving through New York exceptionally quick and convenient for the two weeks I spent with it. It folded up easily for storage in the office and at home and alleviated many of the inconveniences that keep even the most enthusiastic bikers from riding more. </p><p>Plus, it looks great and is packed full of clever touches that show just how much the company labored over every detail. There's an allen wrench slotted under the seat for on-the-fly adjustments, for example. And the center stand is contoured to the underside of the frame so it folds out of view. A slick LED light bar up front with multiple brightness and strobe settings made me feel safe riding at night.</p><div type="image" title="Gocycle G4i+ folding e-bike" height="2000" width="3000" msid="85689502" hostid="261"></div><p>The main downside, of course, is the bike's cost. $6,000 could buy you a fleet of decent human-powered bikes, and more than a few solid battery-powered ones. But if this $6,000 bike is the one that gets you to ride daily or drive less, it could be well worth the money in gas savings and other <keyword id="11894924" type="UNKNOWN" weightage="100" keywordseo="transportation" source="Orion">transportation</keyword> costs. </p><p>Plus, Gocycle offers a <a href="https://gocycle.com/us/webstore/">full lineup</a> of folding bikes, and although they're all expensive, some can be had for thousands less than the G4i+. </p><p>The Gocycle G4i+ was, sadly, more of a blip in my pandemic routine than a mainstay. But once commuting becomes more of a thing and there are more places to go, I may just have to pick one up. Or at least, something like it. </p>

REVIEW: The $6,000 Gocycle G4i+ convinced me that a folding e-bike is the ultimate urban commuter

<ul class="summary-list"><li>Mobility startup <keyword id="163870" type="ORGANIZATION" weightage="60" keywordseo="lime">Lime</keyword> will invest $50 million to grow its shared e-bike service.</li><li>On Monday, it announced plans to expand its bike-share service to 25 new cities in 2021. </li><li>It will also launch a new model with a more powerful motor and a swappable battery. </li></ul><p>Lime <a href="https://www.li.me/second-street/lime-doubles-down-on-e-bikes-with-new-hardware-investment-plans-for-expansion">announced</a> Monday that it plans to invest $50 million to expand its shared electric bike service as the pandemic continues to fuel a biking boom. </p><p>The firm started out in 2017 as a bike-sharing service before transitioning to focus on the <a href="https://www.businessinsider.com/lime-uber-lyft-bird-electric-scooters-first-time-rider-review-2019-12">electric scooters</a> it's most known for today. But <a href="https://www.businessinsider.com/lime-ceo-interview-why-toby-sun-welcomes-uber-lyft-competition-2019-5">Lime</a> has been steadily expanding its offerings as it looks to attack the micro-mobility space from every angle. Lime says its ultimate goal is to serve all trips under five miles. </p><p>In 2020, Lime bought <a href="https://www.businessinsider.com/what-happened-to-jump-bike-rise-and-fall-uber-2020-6">Jump</a>, Uber's shared e-bike business. And in January, it said it will launch Vespa-style electric mopeds in select markets. </p><p>Now, Lime is preparing to scale up its bike business by rolling out a new-and-improved model and expanding to 25 more cities - including nearly a dozen in the US - in 2021. It plans to double the number of cities its e-bikes serve globally. </p><p>Lime's president, Joe Kraus, told Insider that the pandemic has accelerated a shift toward micro-mobility and the company is seeing significantly more interest in shared bikes than it did just a few years ago. Plus, when Lime introduces bikes to a new market, it tends to see trips on its scooters go up as well, Kraus said. </p><p>"In the <keyword id="34991" type="ORGANIZATION" weightage="100" keywordseo="transportation">transportation</keyword> business, reliability - knowing you can count on it - is what drives mode shift from, let's say, taking a car into using micro-mobility. And that drives growth," he said. "The presence of more vehicle types means that people view it as a more reliable mode of transportation and can shift more behavior to it."</p><div type="image" title="Lime Bike" height="2000" width="2500" msid="81279651" hostid="261"></div><p>Lime's new e-bike, launching this summer, features hardware upgrades that the firm expects will not only increase customer satisfaction but also boost operational efficiency. The bikes get a more powerful motor and a torque sensor to make climbing hills easier.</p><p>"People don't want to sweat," Kraus said. </p><p>Lime also added a phone holder, an automatic two-speed transmission, and an electronic hub lock that cuts out the need for riders to manually lock the bike after a ride. Moving the motor from the front to the rear hub, Kraus said, drops the perceived weight of the bike by making it easier to maneuver. </p><p>"These all may seem like small things, but what we've found in micro-mobility is it's always a game of inches, and creating a larger audience with less friction is key to growing adoption," Kraus said.</p><p>The new model is powered by a swappable battery that's also found on Lime's Gen4 scooters, allowing the company to streamline its charging operations. The new tech will enable Lime to charge up bikes without taking them off the street, saving it money and increasing availability for customers, Kraus said. </p><p>Lime's move comes as excitement about biking and <a href="https://www.businessinsider.com/electric-bike-tax-credit-proposal-house-democrats-2021-2">electric bikes</a> has <a href="https://www.businessinsider.com/cycling-boom-us-streets-infrastructure-bike-lanes-history-united-states-2020-12">hit new highs</a> during the pandemic. Lime said its customers took more than 2.5 million rides on its e-bikes in 2020, and the firm expects that figure to grow considerably in 2021.</p>

Lime unveiled a new e-bike it will take to 25 new cities this year in a $50 million expansion

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href="https://www.businessinsider.in/tech/news/best-deals-on-premium-headphones-in-amazon-sale/articleshow/93059992.cms">Amazon Prime Day India 2022: Best deals on high-end headphones</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/the-best-prime-day-deals-under-5000-offers-that-you-can-grab-on-a-budget/articleshow/93059901.cms">The best prime day deals under ₹5000</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/news/best-prime-day-deals-on-home-improvement-products/articleshow/93063417.cms">Best home deals</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-amazon-sale-deals-on-kitchen-products/articleshow/93059833.cms">Best Prime Day deals on kitchen products</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/article/best-deals-on-gaming-accessories-like-monitors-keyboards-headphones-and-more/articleshow/93059149.cms">Best Prime Day deals on gaming accessories</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/article/best-laptops-deals-and-discount-in-amazon-sale/articleshow/93058952.cms">Best Prime Day deals and offers on laptops </a><br /><br /></td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table><br />The <keyword id="4746445" type="General" weightage="20" keywordseo="amazon-prime-day-sale" source="Orion">Amazon Prime Day Sale</keyword> is a perfect event for fitness enthusiasts as they can score exclusive sports fitness equipment such as weights and dumbbells, treadmills and fitness bikes, and fitness accessories like shakers and water bottles, fitness tracking devices, cycling accessories and more at up to 75% of discount. Besides this, if you are SBI or ICICI bank credit or debit card holder, you can avail additional 10% discount.<br /><br />            <div type="Article" hostid="261" msid="77382057" title="Best fitness band in India to stay on top of your health" mstype="2" mssubtype="0"></div><br />Also, the sale brings you some new launches from Cult sport, Reach, Nivia and more.<br /><cmsannotation type="cmsannotation" annotationid="Lifelong FitPro Treadmill" comment="subhead" text="Lifelong FitPro Treadmill"><span data-til="noop">Lifelong FitPro Treadmill</span></cmsannotation><br />This <keyword id="14435793" type="General" weightage="20" keywordseo="amazon-prime-day-2022" source="Orion">Amazon Prime Day 2022</keyword>, don’t miss out on the opportunity to buy a Lifelong FitPro Treadmill at a 55% of discount. Originally priced at ₹41,000, currently, you can buy it just for ₹16,499. The treadmill is ideal for home as it comes with 12 preset workout modes and can go up to a maximum speed of 12kph. Other than these it comes with 8 rubber pads under the deck for shock absorption.<br /><cmsannotation type="cmsannotation" annotationid="B07R4M527C" comment="amazoncard" text="B07R4M527C"><span data-til="noop">B07R4M527C</span></cmsannotation><br /><cmsannotation type="cmsannotation" annotationid="Reach AB-110 Air Bike" comment="subhead" text="Reach AB-110 Air Bike"><span data-til="noop">Reach AB-110 Air Bike </span></cmsannotation><br />If you are looking for an air bike during this Amazon <keyword id="3492906" type="General" weightage="20" keywordseo="prime-day-sale" source="Orion">Prime Day Sale</keyword> then your search will end with Reach AB-110 Air Bike. It is available for just ₹7,199, originally priced for ₹13,000, making it an ideal pick. It features an LCD screen display that gives you complete insight. Also, currently, it is available at a zero-cost installation.<br /><cmsannotation type="cmsannotation" annotationid="B07W6FNN6S" comment="amazoncard" text="B07W6FNN6S"><span data-til="noop">B07W6FNN6S</span></cmsannotation><br /><cmsannotation type="cmsannotation" annotationid="Cultsport Deo cycle (Unisex)" comment="subhead" text="Cultsport Deo cycle (Unisex)"><span data-til="noop">Cultsport Deo cycle (Unisex)</span></cmsannotation><br />This cycle is ideal for everyday rides as it features an alloy frame and front suspension. Also, it comes equipped with 21 gears Shimano to give you a seamless cycling experience. Besides this, you can sync your ride data with the Cult pass LIVE app and last but not least it comes with 6 months warranty.<br /><cmsannotation type="cmsannotation" annotationid="B0B1PTBVZJ" comment="amazoncard" text="B0B1PTBVZJ"><span data-til="noop">B0B1PTBVZJ</span></cmsannotation><br /><cmsannotation type="cmsannotation" annotationid="GOQii Smartwatch" comment="subhead" text="GOQii Smartwatch"><span data-til="noop">GOQii Smartwatch</span></cmsannotation><br />If you are looking for a smartwatch that processes accurate data then you should go for GOQii Smartwatch. Currently, you can buy it for ₹1,699, originally priced for ₹5,499. It features a blood oxygen monitor, real-time heart rate tracking, and monitors your sleep. Other than these, you can receive all important notifications, from calls and texts to social media alerts.<br /><cmsannotation type="cmsannotation" annotationid="B09PNDLMN8" comment="amazoncard" text="B09PNDLMN8"><span data-til="noop">B09PNDLMN8</span></cmsannotation><br /><cmsannotation type="cmsannotation" annotationid="Nodens hex dumbbells" comment="subhead" text="Nodens hex dumbbells"><span data-til="noop">Nodens hex dumbbells</span></cmsannotation><br />If you are looking for a set of dumbbells then a 10kg set of two Nodens hex dumbbells is ideal for you. It features rubber and high-quality material making it durable. Other than these, it has knurled design that gives you a super strong grip while lifting. <br /><cmsannotation type="cmsannotation" annotationid="B07G1QMKT4" comment="amazoncard" text="B07G1QMKT4"><span data-til="noop">B07G1QMKT4</span></cmsannotation><br /><cmsannotation type="cmsannotation" annotationid="Kobo Exercise Weight Lifting Fitness Bench" comment="subhead" text="Kobo Exercise Weight Lifting Fitness Bench"><span data-til="noop">Kobo Exercise Weight Lifting Fitness Bench </span></cmsannotation><br />If you are looking for an all-in-one machine that can help you to achieve your fitness goals then your search ends here. Currently, this multipurpose weight lifting machine is available for ₹13,299, originally priced for ₹25,000. Besides this, it is available at no-cost EMI, making it the best pick during Amazon Prime Day Sale 2022.<br /><cmsannotation type="cmsannotation" annotationid="B06XPTND7N" comment="amazoncard" text="B06XPTND7N"><span data-til="noop">B06XPTND7N</span></cmsannotation><br />Besides this, there is up to an 80% discount on <a href="https://www.amazon.in/b/ref=s9_acss_bw_cg_FB_2a1_w?node=29561370031&amp;pf_rd_m=A1K21FY43GMZF8&amp;pf_rd_s=merchandised-search-11&amp;pf_rd_r=NPSS2CFV8NPANDYN6S6V&amp;pf_rd_t=101&amp;pf_rd_p=53b0dadb-836c-43d0-9bd0-19dd3980a1f7&amp;pf_rd_i=28865550031">cycle accessories</a> that includes a portable foot pump, rechargeable bike horn and light, bike gloves, and saddle seat. Furthermore, get exclusive 80% off on<a href="https://www.amazon.in/b/ref=s9_acss_bw_cg_FB_2b1_w?node=29561371031&amp;pf_rd_m=A1K21FY43GMZF8&amp;pf_rd_s=merchandised-search-11&amp;pf_rd_r=NPSS2CFV8NPANDYN6S6V&amp;pf_rd_t=101&amp;pf_rd_p=53b0dadb-836c-43d0-9bd0-19dd3980a1f7&amp;pf_rd_i=28865550031"> fitness accessories </a>that include, a shaker, skipping rope, and bags. <br /><br /><em>Disclaimer - When you purchase through links on Business Insider India, we may earn affiliate commission</em>.<br />

Best deals on fitness products - Gym equipment, fitness trackers, treadmill

<ul class="summary-list"><li>27-year-old engineer Sean Gardner biked the elevation of <keyword id="14834" type="PERSON" weightage="60" keywordseo="Mount-Everest">Mount Everest</keyword> in under 7 hours, breaking a world record. </li><li>"Everesting" has gained traction during the coronavirus pandemic, since it can be done anywhere with a hill and also on foot. </li><li>Gardner achieved the record on his second attempt, fueling with the sugar equivalent of more than 30 Snickers bars. </li><li>"If you can find something you enjoy that's physically active," he told Insider, "the motivation will take care of itself." </li></ul><p>When Sean Gardner broke the world record for <a href="https://everesting.cc/">Everesting</a> - or <keyword id="6366594" type="UNKNOWN" weightage="60" keywordseo="cycling">cycling</keyword> the grueling height of Mount Everest, 29,028 feet, at record speed - there was no finish-line tape to break or post-race spread of bagels and beer.</p><p>Gardner, a 27-year-old mechanical engineer in Richmond, Virginia, wasn't even sure he'd crossed the invisible finish line, since there was a little room for error in the route he'd plotted and the finalized stats of his ride would take time to fully load. </p><p>It wasn't until Gardner, then 26, shoveled his bike and burnt-out quads into the car that he began to realize he'd done something no one else had. Along the way home, his phone pinged with congratulatory messages from fellow riders, who saw the results of his pursuit appear on Strava, an app that tracks physical activity and allows friends, strangers, and professional athletes to follow - and compete with - each other.  </p><p>"It was pretty anticlimactic," said Gardner, who talked to Insider through representatives of <a href="https://www.hammerhead.io/">Hammerhead's Karoo 2</a>, the new GPS cycling device he used to find his route, track his performance in real-time, and upload the results to Strava. </p><p>Of course, he didn't mean that literally. Gardner's October 2020 ride included climbing up (and tearing down) the same steep 1.1-kilometer hill near Luray, Virginia, 53 times. The effort took him 6 hours, 59 minutes, and 38 seconds, making him the first to "Everest" in under 7 hours. </p><p>The previous record holder, the former professional cyclist Ronan McLaughlin from Ireland, achieved a time of 7:04:41 on July 30 - nearly 23 minutes faster than <em>his</em> predecessor, Alberto Contador, a Tour de France champion who'd set a record just three weeks prior. </p><p>But no one has eclipsed Gardner's time yet. And, unlike Gardner, a self-described "minor league" professional cyclist who trains at 5 am before heading to his 9-to-5 at an electrical utility company, most past record-holders are world tour cyclists. </p><p>After his accomplishments, they were applauding him on social media and inviting him to join them on videos and podcasts. Connecting with the sport's greats, Gardner said, "was pretty cool."</p><blockquote class="instagram-media" style="background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px); data.width~540;"><div style="padding:8px;"><div style="background:#F8F8F8; line-height:0; margin-top:40px; padding:62.4537037037% 0; text-align:center; width:100%;"><div style="background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div><p style="margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/CF57CQ9ls58" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank"></a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by Sean Gardner (@sean_the_gardner)<time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime=""></time></p></div></blockquote><h2>Gardner burned 7,500 calories, and fueled with as much sugar as is in 30 Snickers bars</h2><p>Theoretically, anyone can Everest. It's free and can also be accomplished on foot. All it requires is for challenge-seekers to "pick any hill, anywhere in the world and complete repeats of it in a single activity until you climb 8,848m - the equivalent height of Mt Everest," according to <a href="https://everesting.cc/">Hells 500, the organization that</a> tracks and certifies Everesting attempts. </p><p>To date, the organization says, 14,462 have completed an Everest of some form, 9,902 on a road bike. "It can take seven hours, and I've seen people take 20 hours," Gardner said. </p><p>Physically and mentally, the feat takes extraordinary strength, endurance, and grit. Gardner estimates his climb burned about 7,500 calories, which he fueled largely with high-sugar energy gels that packed a total of more than 800 grams of sugar - the amount in 30 regular-sized Snickers bars. </p><p>"I definitely didn't want any sweet stuff after that," said Gardner, who ate an Indian dish for his first post-race meal. </p><p>Gardner's effort covered over 72 miles, though Everesters who choose a less-steep hill will cover more ground in order to achieve the same elevation. </p><p>"I was never really out of breath and the legs never necessarily burned, it was more of this deep fatigue and just the days after, the energy levels were low," he said. Not that it was anywhere near easy: doing the same thing for seven hours was exhausting, physically and mentally.</p><p>"Toward the beginning, it was like reading a children's book," Gardner said of the mental effort the ride took. "Then it progressed to reading a dictionary. Toward the end, it was like reading a foreign high-level textbook." </p><p>He focused on getting to the next landmark - that mailbox, that turn, and, notably, his parents with claps and snacks at the top of the hill - to keep his head in the game. "That kept me from using my own mind against myself and going down the rabbit hole of thinking, 'I can't do this,'" Gardner said. </p><div type="image" title="Sean Gardner Hammerhead World Record" height="1365" width="2048" msid="80162330" hostid="261"></div><h2>Gardner's world-record-setting attempt was his second try  </h2><p>Everesting has gained traction during the coronavirus pandemic, Gardner said, with most road races cancelled, many gyms closed, and more people at home looking for creative ways to stay motivated to move. Hells 500 told Insider 9,058 people successfully Everested in some form in 2020, compared to just 1,624 in 2019. </p><p>For Gardner, who competes for the pro team CS Velo Racing, the inspiration to attempt the challenge came after a couple of his teammates completed it. "Oh that could be fun," he said he thought. </p><p>Gardner didn't change his training routine much to prepare; he'd been riding steadily all summer anyway.</p><p>On his first attempt, though, he fueled with solid foods like peanut-butter-and-jelly sandwiches, Pop-Tarts, cookies, and gummy bears. "It ended up being too hard of an effort to down a peanut-butter-and-jelly sandwich at 60 miles an hour while breathing really hard," he said. </p><p>About halfway through he hit a wall, but still broke the US record and finished just about 25 minutes behind the world-record holder at the time. </p><p>"I kind of joked with some of my teammates and friends I either wanted to be a lot farther away or get the record, because if I was close enough I'd have to go for the 2nd attempt," he said. </p><p>Which, of course, is what he did. The second time, Gardner found a different hill with a steeper climb but a shorter distance overall. He switched out the sugary food for sugary energy gels and drinks. He also rode the course a few times, and parts of it a few other times, testing out different paces and gears and then calculating what could be both sustainable and record-breaking. </p><p>Gardner says he doesn't necessarily need motivation to train so intensely and regularly, and that people who struggle to get or stay active should focus on finding what they like to do, whether it's walking with a friend or taking on an epic challenge. </p><p>"If you can find something you enjoy that's physically active," he said, "the motivation will take care of itself." </p><ul class="read-more-links"><li><strong>Read more:</strong></li><li><a href="https://www.insider.com/canadian-trainer-beat-world-record-730-burpees-in-hour-2020-12">This personal trainer just completed 730 burpees in an hour, earning a Guinness World Record</a></li><li><a href="https://www.insider.com/global-running-day-ultra-runner-how-to-run">This woman ran 144 miles in 48 hours, all around a 1-mile track. Here's how she survived it.</a></li><li><a href="https://www.insider.com/dont-need-to-reopen-gyms-we-never-really-needed-them-2020-6">We don't need gyms to reopen. We never really needed them in the first place.</a></li><li><a href="https://www.insider.com/why-keto-is-one-of-the-worst-diets-even-modified-2021-1">Nutrition experts share why they think keto is one of the worst diets - even the less restrictive 'modified' version</a></li></ul>

A 27-year-old burned 7,500 calories cycling the height of Mount Everest in under 7 hours

<img src="https://static-ssl.businessinsider.com/image/5dfbb10e855cc264b32c2bc4-2119/gettyimages-843728884.jpg" alt="bikes in delft netherlands" /><p class="source"><span>RossHelen/Getty Images</span></p><p class="caption">Bikes and buildings in Delft, Netherlands, where the author lives.</p><ul class="summary-list"><li>I'm from the US but I live in the Netherlands with my Dutch boyfriend. When we decided to <a href="https://www.businessinsider.com/how-to-buy-a-house-step-by-step-guide">buy a house</a>, a colleague urged me to get life insurance. He'd lost his wife young, and <a href="https://www.businessinsider.com/what-is-a-life-insurance-beneficiary">her life insurance</a> allowed him to keep his home.</li><li>Turns out, like many Dutch mortgage companies, ours required us to buy life insurance anyway. It ensures that the bank gets paid if one of us dies unexpectedly.</li><li>I don't even notice the 9 euros coming out of my bank account every month - it's worth every penny.</li><li><a href="https://policygenius.go2cloud.org/aff_c?offer_id=110&amp;aff_id=1592&amp;redirect_slug=businessinsider-life" rel="nofollow">Life insurance is a smart buy for every homeowner. Get a life insurance quote today from Policygenius »</a></li></ul><p>"Get <a href="https://www.businessinsider.com/how-does-life-insurance-work-protects-your-family">life insurance</a>. It was the only thing that kept me in the house."</p><p>That's what my colleague and friend said to me when I told him my boyfriend and I were buying a house.</p><p>He said it with such intensity that went I home that evening and told my boyfriend: "We should get life insurance."</p><p>I was 33, healthy, and had given exactly zero consideration to life insurance. In fact, the only thing I knew about life insurance was that it was a common plot point in crime novels, where someone would murder their spouse for a huge sum of money.</p><p>My colleague was like me, young and healthy. Then his wife died of breast cancer, leaving him to take care of two autistic children in a foreign country. He wrote about the experience in a memoir, "<a href="https://www.amazon.com/All-Time-We-Thought-Had/dp/184697447X">All The Time We Thought We Had</a>."</p><p>I am originally from the United States, but I live in the Netherlands with my Dutch boyfriend and our rescue dog in a nearly 100-year-old rowhouse in the town of Delft, most famous for its blue pottery.</p><p>Neither my boyfriend nor I had any idea what we were getting into when we bought our house. I was buying in a foreign country, with rules and norms very different from the US. He was the first in his immediate family to buy a home.</p><p>In the end, the advice I got from my colleague didn't matter. Our mortgage company required us to purchase what the Dutch call "overlijdensrisicoverzekering," or <a href="https://www.businessinsider.com/how-does-term-life-insurance-work">term life insurance</a>.</p><h2>The Dutch are some of the most insured people in the world</h2><p>Until 2018, nearly 70% of Dutch mortgages obligated their holders to take out life insurance. If you wanted a mortgage with a National Mortgage Guarantee (mortgage insurance from the national government) you had to get the insurance. It guarantees that the bank gets paid if you die.</p><p><a href="https://policygenius.go2cloud.org/aff_c?offer_id=110&amp;aff_id=1592&amp;redirect_slug=businessinsider-life" rel="nofollow"><em><strong>Protect your family and assets with life insurance. Get a quote today from Policygenius »</strong></em></a></p><p>Though it is no longer obligatory, some mortgage companies still require homebuyers to purchase life insurance. Many other companies require you to do so if you're putting down less than 20% of the house's value as a down payment.</p><p>Everyone I know who has bought a house in the past few years has taken it out. More than half <a href="https://samenwerken.verzekeraars.nl/verzekeringsbranche/cijfers/Documents/VerzekerdVanCijfers/2016/Verzekerd%2520van%2520Cijfers%25202016%2520-%2520NL.pdf">of my peer group</a> carry it, according to the Dutch Association of Insurers.</p><p>It isn't surprising. The Dutch are some of the most insured people in the world. They only spend less than Switzerland on insurance premiums every year.</p><p>The whole population carries "aansprakelijkheidsverzekering," or personal liability insurance, which is also obligatory. That will cover you if you spill coffee on a friend's laptop or if you scratch someone's car while cycling. (Should you do that while driving, you'd be covered by your obligatory car insurance.) And, of course, everyone carries health insurance, which is also mandated by law.</p><h2>What our life insurance would cover</h2><p>The value of our life insurance isn't an astronomical sum. It wouldn't even cover the entire cost of the mortgage. Our mortgage broker told us that we should take out an amount that would bring the value of the mortgage down to an amount each of us could pay by ourselves.</p><p>Essentially, the life insurance just offsets what one of us contributes to the household. And, if something happens to both of us, our parents won't be stuck with the bill.</p><p>Like with many things during our house-buying process, my Dutch boyfriend easily filled out the multipage life insurance form. His medical history was stored electronically and transferred between his primary care providers.</p><p>Meanwhile, no one in my family could even agree how old I was when I broke my arm as a child, let alone every time I'd needed blood drawn or required medicine that I had to take for longer than a week.</p><p>In the end, after some supplemental forms and a phone call to the insurance company to reassure them that I had only moved to the Netherlands seven years before and not been living in a cave from birth until my mid-twenties, we were able to secure the insurance.</p><p>The premium is small, only 9 euros a month (about $10). I barely notice it when it is automatically deducted from my bank account. The value of the policy decreases over time as we pay down the amount that we owe on the house. It ends in 20 years, together with our mortgage.</p><p>I don't think about it very often, but when I do, it's to encourage other people I know who are buying houses to purchase it. I recommend it for the same reason my colleague encouraged me: You don't want to have to worry about money while you're grieving.</p><h3><a href="https://policygenius.go2cloud.org/aff_c?offer_id=110&amp;aff_id=1592&amp;redirect_slug=businessinsider-life" rel="nofollow">Life insurance can protect your family if the unthinkable happens. Get a quote today from Policygenius »</a></h3><ul class="read-more-links"><li>More <a href="https://www.businessinsider.com/yourmoney">personal finance</a> coverage</li><li><a href="https://www.businessinsider.com/why-open-high-yield-savings-account-now-interest-rates-down">4 reasons to open a high-yield savings account while interest rates are down </a></li><li><a href="https://www.businessinsider.com/how-to-open-wealthfront-cash-account-savings">It took less than 10 minutes to open a high-yield cash account with Wealthfront and earn more on my savings</a></li><li><a href="https://www.businessinsider.com/how-to-buy-a-house-with-no-money-down-home-loans">How to buy a house with no money down </a></li><li><a href="https://www.businessinsider.com/when-to-save-money-in-high-yield-savings">When to save money in high-yield savings</a></li><li><a href="https://www.businessinsider.com/best-rewards-credit-cards">Best rewards credit cards</a></li><li><a href="https://www.businessinsider.com/reasons-to-get-life-insurance-you-havent-thought-of-yet">7 reasons you may need life insurance, even if you think you don't</a></li></ul><p style="font-size:14px;"><em>Disclosure: This post is brought to you by the Personal Finance Insider team. We occasionally highlight financial products and services that can help you make smarter decisions with your money. We do not give investment advice or encourage you to adopt a certain investment strategy. What you decide to do with your money is up to you. If you take action based on one of our recommendations, we get a small share of the revenue from our commerce partners. This does not influence whether we feature a financial product or service. We operate independently from our advertising sales team.<em></em></em></p><em><em>            <h3>NOW WATCH: <a href="https://www.businessinsider.com/how-patron-tequila-is-made-and-why-it-is-expensive">Patrón Tequila sells a bottle for up to $7,500 - here's why the brand is so expensive</a></h3>                    <iframe class="bijwplayerclass" src="https://content.jwplatform.com/players/39TiGWSV-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;"></iframe>            </em></em>

My mortgage company required me to get life insurance when I bought my house, and now I tell everyone to do the same

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56cb0ac06e97c630008b895e-3264-2448/oral-b.jpg" alt="oral b toothbrush" data-mce-source="Business Insider" data-mce-caption="Oral-B demonstrated its new &amp;quotGenius&quot; smart toothbrush at Mobile World Congress in Barcelona." /><p class="source"><span>Business Insider</span></p><p class="caption">Oral-B demonstrated its new "Genius" smart toothbrush at Mobile World Congress in Barcelona.</p></div><p></p></div></div>There was a hubbub around Oral-B's stand at Mobile World Congress in Barcelona on Monday morning as it unveiled its latest smart toothbrush, the Oral-B Genius.</p><p>Oral-B has been in the smart toothbrush market for a couple of years, but the new device has "position detection technology" as well as a couple of other slicker design features.</p><p>The user places their smartphone in a robust-looking holder on the mirror in front of them. Then they need to fire up the dedicated Oral-B app, position their face in front of their smartphone's front-facing camera and begin to brush. Motion sensors inside the brush detect the areas being brushed.</p><p>As the user brushes they can watch the screen in front of them to essentially play the game of brushing their teeth. A little circle with segments represents their mouth, incentivizing the user to brush for the correct amount of time in each area of their mouth by making the color of each segment fade as they go. Oral-B says this is based on the insight that up to 80% of people spend an insufficient amount of time brushing at least one zone inside their mouth.</p><p><div class="KonaFilter image-container display-table float_left"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/56cb0b136e97c61f048b8a0f-640-1136/2.0 focused care guidance while brushing.jpg" alt="oral-b" data-mce-source="Oral-B" /><p class="source"><span>Oral-B</span></p><p class="caption">The Oral-B app encourages users to spend time on each individual zone in their mouth. Users brush away the blue coloring in each of the segments before moving on to the next.</p></div><p></p></div></div>Users need to sync their phone with the app around every two weeks in order to save their data to the app and check their progress, which can also be shared with their dentist. Oral-B only receives aggregated data about the 6.4 million brushing sessions tracked by the app since launch two years ago.</p><p>I chatted with the director of Oral-B global, Michael Cohen-Dumani, as we took a tour around the stand and watched people attempt a brushing challenge to see whether, without the help of the app, people were brushing each area of their mouths for long enough.</p><h2>The potential for Procter &amp; Gamble</h2><p>Perhaps the most interesting take-away from my visit to the stand wasn't just the technology (although the new travel case that comes with the Oral-B Genius, that serves to charge both the toothbrush and the user's phone via USB was pretty smart) but the potential Oral-B parent company Procter &amp; Gamble has to make more of its products "smart" and to forge tie-ups with other companies.</p><p>Cohen-Dumani explained since <a href="http://www.dentalproductsreport.com/dental/article/oral-b-expands-bluetooth-enabled-toothbrush-and-app-capabilities">releasing the Oral-B application programming interface (API) and software development kit last year</a>, a number of other companies have already partnered with the company to produce additional services for the app and marketing tie-ups.</p><p>People using the Oral-B app can brush while listening to Spotify, for example. They can read the headlines, thanks to a tie-up with Association Press. There's also a weather app.</p><p>Meanwhile, Ergo Direkt, a health insurance company in Germany, is looking at rewarding customers for brushing well with free replacement toothbrush heads. Cohen-Dumani said Oral-B is also working with a Erste Bank, which is looking at rewarding children for brushing with small monetary rewards to save up towards big-ticket items like a bike or a gaming console.</p><p><div class="KonaFilter image-container display-table float_right"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/56cb0b3f6e97c662008b8a10-912-1185/12.0.8 brushing activity pdf.jpg" alt="12.0.8 Brushing Activity PDF" data-mce-source="Oral-B" /><p class="source"><span>Oral-B</span></p><p class="caption">The Oral-B app gives users an idea of how their brushing has improved.</p></div><p></p></div></div>Some people might think one of the barriers to the smart toothbrush succeeding (beyond the $200 price-tag for the latest device, which launches in July) might be that people are worried about taking their smartphones into the bathroom and the potential damage and hygiene issues. But Cohen-Dumani said Oral-B's research found 75% of people already bring their phone into the bathroom, which opens up the possibilities for even more P&amp;G products that sit in the bathroom - and P&amp;G manufactures everything from soap to tissue - have smart applications attached.</p><p>Cohen-Dumani says with smart applications, P&amp;G can demonstrate the value consumers receive by spending more on their teeth. Most people spend less than 45-seconds brushing their teeth "and are expecting miracles," but the average brushing session using the Oral-B app is 2-minutes, 28 seconds, he explained.</p><p>The app has helped people "reset" bad habits, said Cohen-Dumani. He imagines seeing more smart innovations in other areas of P&amp;G's business too, which could get people paying more attention to its hundreds brands spanning all sorts of everyday routines, from laundry to hygiene. Braun, for example, has been developing an app that uses the front-facing smartphone camera to help people style their facial hair. </p><p>He told us he sees the smart toothbrush product unveiled at Mobile World Congress as just the "tip of the iceberg," for Oral-B and P&amp;G.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/lego-kfc-chicken-machine-2016-2">A teen built a KFC chicken vending machine made entirely of Lego blocks - here's how it works</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="FocHhsMDE65me243mCsMfmfBU8LFKjha" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'FocHhsMDE65me243mCsMfmfBU8LFKjha',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

Oral-B just unveiled a new smart toothbrush which shows the potential P&G has to make more of its products 'smart'

<p>There are certain things that don't need to be reinvented, like the wheel.</p>
<p>But once in awhile, someone transforms an everyday object no one thought could be improved.</p>
<p>Here are some of the best redesigns of regular household objects we've recently seen.</p>
<p><strong>1. This kitchen table doubles in size in mere seconds.</strong></p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><a href="http://www.businessinsider.com/the-expandable-fletcher-capstan-table-2013-2" target="_blank"><img src="https://static-ssl.businessinsider.com/image/534d722b6bb3f7403d6bbab2/apr 15, 2014 13:41.gif" border="0" alt="fletcher expandable table" /><p class="source"><span><a href="http://vimeo.com/27243627">Vimeo</a></span></p></a></div><p></p></div></div>The Fletcher Capstan Table expands from a standard 6.5- or 10-foot table to one that measures anywhere between 20 and 30 feet across.</p>
<p>The round tables come in four standard sizes, and expands by simply rotating the top 180 degrees manually or electronically by remote. The tables are customizable, and range from $50,000 to $70,000 on the <a href="http://fletchertables.com/" target="_blank">UK Fletcher website</a>.</p>
<p><strong>2. "LiquiGlide" allows condiments to flow effortlessly out of a bottle.</strong></p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><a href="http://www.businessinsider.com/five-mit-students-have-solved-a-universally-annoying-problem-2013-1" target="_blank"><img src="https://static-ssl.businessinsider.com/image/534d734eecad0439686481ef/apr 15, 2014 13:57.gif" border="0" alt="liquiglide gif" /><p class="source"><span><a href="http://www.liquiglide.com/videos/">LiquiGlide</a></span></p></a></div><p></p></div></div>LiquiGlide is a coating of non-toxic materials that allows every single drop of your favorite condiment to flow out effortlessly, reducing a ton of waste.</p>
<p>Invented by five MIT students and their professor, LiquiGlide was named one of <a href="http://techland.time.com/2012/11/01/best-inventions-of-the-year-2012/slide/liquiglide/" target="_blank">Time's Best Inventions of 2012</a> and came in <a href="http://www.mit100k.org/bpc/bpc-semi-finalists/liquiglide/" target="_blank">second in MIT's $100,000 Entrepreneurship Competition</a>. The inventors currently create the coating for specific clients.</p>
<p><strong>3. These 'invisible' bike helmets inflate on impact.</strong></p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/534d754469bedd9f64106b08/apr 15, 2014 14:05.gif" border="0" alt="hovding invisible bike helmet" /><p class="source"><span><a href="http://vimeo.com/28517192">Vimeo</a></span></p></div><p></p></div></div>The <a href="http://www.businessinsider.com/invisible-bike-helmets-are-a-real-thing-2013-11" target="_blank">Hövding, or invisible bike helmet</a>, is the brainchild of two students at the University of Lund. The Hövding is actually an air bag that uses a helium gas cylinder to inflate when its sensors detect a sudden jolt.</p>
<p>The airbag is like a hood, except it's shock absorbent and able to withstand multiple head impacts. The helmets are expensive, <a href="http://www.hovding.com/" target="_blank">retailing on Hövding for over $400</a> (£299).</p>
<p><strong>4. An Austrian artist reinvented the door with origami panels.</strong></p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/534d76a8eab8ea2d40e334e8/apr 15, 2014 14:11.gif" border="0" alt="torggler evolution door large gif" /><p class="source"><span><a href="https://www.youtube.com/watch?feature=player_embedded&amp;v=umfvm8I9_oU">YouTube</a></span></p></div><p></p></div></div>Artist Klemens Torggler's <a href="http://www.businessinsider.com/klemens-torgglers-kinectic-door-2014-2" target="_blank">Evolution Door</a> is a 4-panel "flip panel door" that opens and closes elegantly as though it's made of pieces of paper. </p>
<p><span style="line-height: 1.5em;">Torggler has a few variations on this door, including one with origami-esque triangles that fold out to help the door move, and another system with rods that rotate two square panels. He sells them on his website for an undisclosed price (which depends on materials and design).</span></p>
<p><strong>5. The toilet of the future folds up to save water and space.</strong></p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/534d778569bedde671106b04/apr 15, 2014 14:15.gif" border="0" alt="iota toilet large gif" /><p class="source"><span><a href="https://www.youtube.com/watch?v=vTKjXBEBmNg">YouTube</a></span></p></div><p></p></div></div>Two British university students invented the <a href="http://www.businessinsider.com/folding-toilet-2014-4" target="_blank">Iota toilet</a>, which folds in after use. Its creators claim it uses 50% less water than a stationary toilet, and is also comparatively smaller, so it can fit into tiny bathrooms. The  rimless design also makes it much easier to clean.</p>
<p>Currently the Iota is just a concept, but with an overwhelming internet response, it could become a reality.</p>
<p><strong>6. These light bulbs are wifi-enabled, multi-colored, and smartphone-controlled.</strong></p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/534d78306bb3f7be516bbaaf/apr 15, 2014 14:18.gif" border="0" alt="lifx lightbulb" /><p class="source"><span><a href="http://vimeo.com/80642863">Vimeo</a></span></p></div><p></p></div></div>First funded on Kickstarter where it raised more than $1 million, <a href="http://lifx.co/" target="_blank">LIFX</a> is a new kind of lightbulb that is not only multi-colored, but can be controlled through any device with WiFi and an app.</p>
<p>The bulbs can last up to 25 years. and have a lot of cool functions. In addition to changing colors, there's a sleep mode that dims your lights at night and brightens them in the morning, as well as a switch you control with your phone. The bulbs <a href="http://store.lifx.co/" target="_blank">sell at LIFX for $99</a>.</p>
<p><strong>7. A shapeless water blob could replace today's water bottles.</strong></p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><a href="http://www.businessinsider.com/future-of-water-bottles-in-edible-algae-blob-2014-3" target="_blank"><img src="https://static-ssl.businessinsider.com/image/534d8252eab8ea2368e334e6/apr 15, 2014 15:00.gif" border="0" alt="ooho water blob" /><p class="source"><span><a href="https://www.youtube.com/watch?v=T4AVSDYLVQU">YouTube</a></span></p></a></div><p></p></div></div>Ooho is a biodegradable and edible membrane made of brown algae that can hold water. The flexible water bottle kind of resembles a silicone implant, and is easy to break and sip from.</p>
<p>Ooho was developed by three London design students who were aiming to make something sustainable, durable, and cheap - it only costs two cents to make, though the bizarre shape could prove problematic for on-the-go drinking. Ooho currently remains a prototype.</p>
<p><strong>8. This regenerating candle can be reused again and again.</strong></p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/5303c95e6da8116270e82bed/candle-regenerator-gif-5.gif" border="0" alt="candle rekindle gif" /><p class="source"><span><a href="http://www.benjaminshine.com/projects_to_use/rekindle01.html">Benjamin Shine</a></span></p></div><p></p></div></div></p>
<p>Called the <a href="http://www.businessinsider.com/rekindle-candle-2014-2" target="_blank">Rekindle Candle</a> and <a href="http://www.benjaminshine.com/projects_to_use/rekindle01.html" target="_blank">designed by artist Benjamin Shine</a>, this candle holder collects melting wax to form a new candle in the base.</p>
<p>As the candle burns, melting wax drips down from the candle and accumulates inside a transparent stem with a wick. Once the candle is completely melted, you can crack open the mold to remove a new, fully formed candle (you can then start the whole process over again).</p>
<p>Due to an outpouring of support, Shine's prototype is now coming to market.</p>
<p><strong>9. An inflatable, revolutionary car seat will change the game for parents.</strong></p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/534d851a69beddd722106b03/apr 15, 2014 15:13.gif" border="0" alt="volvo inflatable car seat" /><p class="source"><span><a href="https://www.youtube.com/watch?v=rQfgXKNUsUQ">YouTube</a></span></p></div><p></p></div></div>Volvo's <a href="http://www.businessinsider.com/volvo-inflatable-car-seat-safe-2014-4" target="_blank">new rear-facing car seat</a> inflates in 40 seconds using an integrated pump. It only weighs 11 pounds, which is about half the weight of a regular car seat. Deflated, it fits neatly into a backpack, especially convenient for parents traveling with a kid.</p>
<p>The reinvented car seat is made with a fabric that can sustain high internal pressure, originally developed by the military and now used by the boating industry. There's no word on when the inflatable seat could come to market, but hopefully it will be soon.</p>
<p><strong>10. This nightlight keeps outlets free and lasts for 25 years.</strong></p>
<p><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/534d84136bb3f707796bbaaf/apr 15, 2014 15:09.gif" border="0" alt="SnapPower night light gif" /><p class="source"><span><a href="http://www.snappower.com/">SnapPower</a></span></p></div><p></p></div></div>The <a href="http://www.businessinsider.com/people-are-going-crazy-for-guidelight-2014-3" target="_blank">SnapRays GuideLight</a> went absolutely crazy on Kickstarter after being posted in March, raising nearly $470,000 over its initial goal.</p>
<p>It's pretty easy to see why, since the light replaces bulky night lights that take up outlet space, and is easy to assemble. You can <a href="http://www.snappower.com/" target="_blank">pre-order the SnapRays GuideLight</a> through creator Jeremy Smith's website at $15 for one, $42 for three, $65 for five, and $120 for 10.</p>

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