Southwest Airlines shows off its unique history and company culture with its corporate office - see inside the company's Texas headquarters

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5c2e993fd4beaf391f75c396-1140/herbkelleher-source 1.jpg" border="0" alt="Southwest Herb Kelleher source (1)" data-mce-source="Southwest Airlines" /><p class="source"><span>Southwest Airlines</span></p></div><p></p></div></div></p><ul class="summary-list"><li><strong><a href="https://www.businessinsider.com/category/southwest-airlines" target="_blank" rel="noopener">Southwest Airlines</a> cofounder Herb Kelleher died on Thursday at the age of 87.</strong></li><li><strong>Kelleher, along with business partner Rollin King, founded Southwest Airlines in 1967.</strong></li><li><strong>He served as Southwest president and CEO from 1978 to 2001.</strong></li></ul><p>Southwest Airlines cofounder Herb Kelleher died on Thursday at the age of 87. The Dallas-based airline confirmed Kelleher's death to Business Insider via email.</p><p>In a statement, Southwest Airlines said:</p><p style="padding-left: 40px;">"We are deeply saddened to share that Southwest Airlines Founder and Chairman Emeritus Herbert D. Kelleher passed away today at the age of 87.</p><p style="padding-left: 40px;">"Herb was a pioneer, a maverick, and an innovator. His vision revolutionized commercial aviation and democratized the skies. Herb's passion, zest for life, and insatiable investment in relationships made lasting and immeasurable impressions on all who knew him and will forever be the bedrock and esprit de corps of Southwest Airlines.</p><p style="padding-left: 40px;">"The entire Southwest Family extends our deepest sympathies to Herb's wife, Joan, and his entire family."</p><p>Kelleher, along with business partner Rollin King, founded Southwest Airlines in 1967. The low-cost airline commenced service in 1971 with three Boeing 737s serving the Texas cities of Houston, Dallas, and San Antonio.</p><p><em><strong>Read more</strong>: <a href="https://www.businessinsider.com/america-best-and-worst-airlines-ranked-according-to-the-points-guy-2018-3" target="_blank" rel="noopener">These are the 9 best airlines in America</a></em>.</p><p>Kelleher served as Southwest's president and CEO from 1978 to 2001. The charismatic former lawyer served as the airline's chairman until 2008.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5c2e99fe0df1763472474705-2346/herbonplanetail-source.jpg" border="0" alt="Southwest Herb Kelleher on_Plane_Tail source" data-mce-source="Southwest Airlines" /><p class="source"><span>Southwest Airlines</span></p></div><p></p></div></div>In the years since its founding, Southwest Airlines has developed into the world's largest low-cost airline with a fleet of more than 700 Boeing 737 jets, operating 4,000 flights a day.</p><p>Southwest is also renowned if its industry-leading customer service and friendly demeanor. The airline is also one of the most profitable airlines in the world with 46 consecutive years of profitability. It's one of the only major airlines in the US to have never filed for bankruptcy.</p><p>Kelleher is a graduate of Wesleyan University and the New York University Law School.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/gumball-3000-rally-josh-cartu-win-ferrari-2018-12">What it's like to win the Gumball 3000 where drivers party until 2 am every night and drive 3,000 miles in 7 days</a></h3>        <div>            <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/zs3YJTuC-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script>        </div>    </div>

The legendary founder of Southwest Airlines has died

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5b83f84fdcee30f9298b5157-1788/rtx47h9c.jpg" border="0" alt="Verizon CEO Hans Vestberg" data-mce-source="Reuters/Steve Marcus" data-mce-caption="Hans Vestberg" /><p class="source"><span>Reuters/Steve Marcus</span></p><p class="caption">Verizon CEO Hans Vestberg.</p></div><p></p></div></div>Conversations about wireless carriers' race toward 5G are ubiquitous. But the focus on the blazing speeds 5G is expected to eventually offer to mobile customers may be misplaced. Instead, the biggest impact of the technology may be delivering broadband within the home.</p><p>5G is the fifth - and next - generation of wireless technology. It's expected to deliver faster speed than the current 4G LTE standard. But analysts in the industry urge caution in overplaying the initial improvements from a mobile perspective.</p><p>"It becomes a marketing opportunity to deliver 5G," Michael Rollins, a telecom analyst at Citi, told Business Insider. "We expect the first mobile 5G deployment to look and feel a lot like 4G LTE, while there is a perception issue that 5G can be meaningfully faster."</p><p>To read more about how 5G could shake up the cable industry,<strong><a href="https://www.businessinsider.com/5g-could-disrupt-the-cable-industry-2018-8"> click here.</a></strong></p><p><strong>In other news:</strong></p><p><strong><a href="https://www.businessinsider.com/ibm-marketing-pearl-optimizely-sprinklr-2018-8">Data is king in IBM's marketing department - these are the tools it uses to make sure it's getting the most bang for its marketing buck.</a> </strong>Chief Marketing Officer Michelle Peluso commissioned a bespoke platform dubbed Pearl that puts all of its marketing and audience data in one place.</p><p><a href="https://www.businessinsider.com/third-facebook-us-users-say-use-social-network-less-than-2017-2018-8"><strong>A Wall Street bank asked 1,300 American Facebook users whether they use the social network more or less now than last year - and the results reveal a worrying trend.</strong> </a>A third of Facebook users say they're using Facebook and Instagram less than last year, according to a new study.</p><p><strong><a href="https://www.businessinsider.com/jacksonville-landing-mass-shooting-florida-madden-tournament-2018-8">Three dead, including gunman, after mass shooting at Madden video game tournament in Jacksonville, Florida.</a></strong> The scene of the shooting was captured on Twitch, which was broadcasting the tournament live.</p><p><strong><a href="https://www.businessinsider.com/nike-scan-to-try-tech-how-it-works-2018-8">Nike has unveiled a new way to try on sneakers at its stores without talking to anyone.</a> </strong>In select Los Angeles area stores, Nike is piloting an app feature that allows consumers to try on shoes without the help of a sales associate.</p><p><strong><a href="https://www.wsj.com/articles/in-house-agencies-on-rise-as-advertisers-seek-services-closer-to-home-1535367601">Advertisers with in-house agencies increased to 64% from 42% ten years ago, according to a new study from an in-house agency trade association.</a></strong> In-house <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> agencies are on the rise as marketers look for more effective and cost-efficient ad models, reports the Wall Street Journal.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/state-street-cmo-hannah-grove-says-everyone-needs-to-be-the-ceo-of-theirown-brand-2018-8">The CMO of $30 billion financial giant State Street says to be successful, you have to be the CEO of your own brand</a></h3>        <div>            <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/QL2YjTGY-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script>        </div>    </div>

What you need to know in advertising today

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/595faa0ff5018457018b4a0b-1548/ana overwatch1.jpg" alt="Ana in Overwatch" data-mce-source="Blizzard Entertainment" /><p class="source"><span>Blizzard Entertainment</span></p></div><p></p></div></div>It looks like some big names from the world of sports are going to be involved in the upcoming Overwatch League.</p><p><a href="http://www.espn.com/esports/story/_/id/19872943/new-england-patriots-robert-kraft-new-york-mets-fred-wilpon-six-owners-buy-new-esports-venture-overwatch-league" target="_blank" rel="noopener noreferrer">ESPN is reporting</a> that Blizzard Entertainment has secured agreements from both Patriots owner Robert Kraft and Mets owner Fred Wilpon on their intent to participate in the new e-sports league. The story also went on to note that Overwatch League has come to agreements with ownership groups for all six teams that will be active when the league debuts.</p><p>For its initial season, teams will be located in <span>Los Angeles, San Francisco, New York, Boston, Shanghai, and Seoul, South Korea, with Kraft tied to the Boston team and Wilpon leading the New York franchise. The two California-based franchises will be led by two already established e-sports teams - Immortals and NRG Esports.</span></p><p><span>Immortals, who will take charge of the Los Angeles team, was founded in 2015 and has a roster of investors that includes Memphis Grizzlies co-owner Stephen Kaplan, rock band Linkin Park's venture capital fund Machine Shop Ventures, and Lionsgate Entertainment. Another sponsor of theirs <a href="http://deadline.com/2017/06/aeg-extends-esports-ties-investment-popular-franchise-immortals-1202116562/" target="_blank" rel="noopener noreferrer">just announced in June</a>, AEG, runs the L.A. Live entertainment complex which will serve as the team's home base.</span></p><p><span>NRG Esports also has ties to the sporting world. Founded by Sacramento Kings co-owners Andrew Miller and Mark Mastrov in late 2015, the team has since brought in investments from Shaquille O'Neal, Alex Rodriguez, and Jimmy Rollins. ESPN is reporting that both NRG and Immortals bought into the Overwatch League for $20 million per spot.</span></p><p><span>The e-sports space is growing rapidly and it's no surprise that those close to the sports world would want to get in on the potential investment early. In League of Legends, Counter-Strike, and DOTA2, competitive e-sport events are already being held annually with millions of dollars in winnings on the line. Blizzard's Overwatch League could mark a big push for the legitimacy of e-sports into more mainstream coverage. </span></p><p><span>Just a year old, Overwatch already has over 30 million players worldwide, and has already established an impressive competitive culture. If the game figures out a way to become more spectator-friendly, it could potentially become one of the biggest draws in e-sports.</span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/minnesota-ski-resort-skiers-neveplast-artifical-turf-2017-6">This Minnesota ski resort is giving skiers fun all year round with artificial turf</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="F2NGRrYjE6YZPqST2EiUQ_5DhMiZ0ulh" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'F2NGRrYjE6YZPqST2EiUQ_5DhMiZ0ulh',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

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Southwest Airlines shows off its unique history and company culture with its corporate office - see inside the company's Texas headquarters

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