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Wasteful consumerism has a new worst enemy: Gen Alpha tweens
Gen Alpha's new obsession is decluttering, inspiring their parents to donate the things they don't …
Lindsay Dodgson
Here's the pitch deck my tween made me to get an iPhone
My daughter created a little infographic as to why she should get an iPhone when she was in 7th gra…
Chaunie Brusie
Gen Zers are starting to tease Gen Alpha tweens, saying they have a 'blue light stare'
Zoomers on social media are mocking the younger generation, saying they have a "blue light stare" f…
Lindsay Dodgson
Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.
Gen Alpha tweens are only 14 and under, but they are already obsessed with expensive skincare they …
Lindsay Dodgson
Tweens are being roasted by Gen Z for buying up expensive skincare at Sephora and Ulta. One mom who takes her kid to Sephora said it's what Gen Alpha likes.
Gen Alpha is being criticized by Gen Z over its Sephora and Ulta obsession on TikTok, but a millenn…
Hannah Getahun
I thought I was done with Disney cruises once my son became a tween, but he loves them more than ever
Although we've tried a variety of cruise lines over the years, traveling with a little one in tow d…
Amanda Adler
As the parent of teens, I live in a constant dichotomy. I'm watching out for them, while also giving them independence.
The author shares how raising teenagers, for her, means trying to find the balance between watching…
Jacqueline Miller
JoJo Siwa unveils TikTok house for her tween girl band, raising concerns over the members' young ages
The venture left some commenters with questions, given the ages of the members and the exploitative…
Geoff Weiss
Leaked Facebook docs show the company saw pre-teens as an 'untapped' audience and wanted to 'leverage playdates,' The Wall Street Journal reports
The documents obtained by The Wall Street Journal show that Facebook feared it was losing market sh…
Isobel Asher Hamilton
Instagram says it's putting a hold on its 'Instagram Kids' project for under-13s, citing backlash
Head of Instagram Adam Mosseri said news of the project leaked too early, provoking a backlash to w…
Isobel Asher Hamilton
Your guide to Target's in-house clothing and accessory brands for kids, tweens, and teens
Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…
Connie Chen,Connie Chen
Lululemon has a store for tween girls that is taking over retail
There's currently a pop up shop going on in Union Square in New York City, so we took a look to see…
Mallory Schlossberg
The youngest pope in history was a tween who ruled 3 separate times in his life
Henry III, the king of Germany and of Burgundy (a region that roughly corresponds to southeastern F…
Jacob Shamsian
THEN AND NOW: How Taylor Swift went from tween country wannabe to global pop superstar
The 26-year-old singer has released five albums, sold out numerous world tours, won hundreds of awa…
Anjelica Oswald
Abercrombie Believes These Tween Stars Can Save Its Brand
Stars include Christa B. Allen (ABC's Revenge), Steven R. McQueen (CW's The Vampire Diaries and upc…
Hayley Peterson
A Case For Why Tweens Should Shop At Victoria's Secret
"What's wrong with having fun, bright-colored underwear?" she told GMA. "Girls change all the time …
Ashley Lutz
Netflix's Jake Paul vs. Mike Tyson fight showed that getting attention is what Jake Paul does best
It wasn't boxing's finest moment, but Jake Paul showed in his bout with Mike Tyson that he knows ho…
Katie Notopoulos
My best friend and I gave our daughters the same name. We hoped it would strengthen their bond.
It wasn't a surprise when my best friend and I wanted to name our daughters Annika. They have a bon…