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Ye is accusing Adidas of selling 'fake' Yeezys that he didn't approve of and using contract clauses to 'rape' him as an artist

Ye also claimed that Adidas was suing him for $250 million and failed to pay him royalties or the s…

Matthew Loh   


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Adidas says it plans to sell its remaining Yeezy sneakers – and it doesn't want to make a loss

Adidas says it plans to sell its remaining stocks of Kanye West's Yeezy sneakers worth nearly $300 …

Grace Dean   


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1 min read

Kanye West appears to confirm 'Yeezy Porn' site and is planning to work with Stormy Daniels' ex-husband, reports say

The rapper, who now goes by the name Ye, is said to be "dead set" on getting an adult entertainment…

Eve Crosbie   


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Kanye West's Yeezy reveals its first shoe since Adidas dropped him over his antisemitic remarks

Ye, formerly known as Kanye West, announced that a new sock-shoe called YZY POD is going on presale…

Jyoti Mann   


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Kanye West drew a swastika at a Yeezy meeting with Adidas and told a Jewish manager to kiss a photo of Hitler, report says

The New York Times reported that Ye also told a Jewish member of Adidas staff to kiss a photo of Hi…

Polly Thompson   


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Adidas is re-releasing a popular Yeezy from the past

The Yeezy Boost 350 "Pirate Black" was last released in 2016 during the peak of Adidas Yeezy hype. …

Danni Santana   


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Foot Locker reportedly refused to stock Yeezys for Adidas' relaunch of Kanye West's shoe brand over fears of a backlash

Adidas sold $437 million of Yeezys in its first batch since breaking up with Kanye West, but Foot L…

Pete Syme   


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1 min read

Adidas says Kanye West 'mishandled' $75 million of funds that were supposed to be used for marketing the Yeezy collection

Kanye West previously told a podcast he spent millions of marketing funds on his Sunday Service, be…

Pete Syme   


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Adidas plans to keep 'carefully' moving more Yeezy stock after making $437 million from its first post-Kanye West sale

The footwear sales helped Adidas post better than expected operating profit in its second quarter.

Polly Thompson,Jyoti Mann   


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Sneakerheads are replacing Yeezys with Crocs

Sneakerheads are seemingly turning to Crocs, Puma, and New Balance to fill the void in their closet…

Danni Santana   


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You can buy more Yeezys today, if you can get past the app crashes and error messages

Customers voiced their displeasure with the Adidas Confirmed app online. Users reported error messa…

Danni Santana   


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1 min read

Adidas will finally start to move its $1.3 billion mountain of unsold Yeezy sneakers within days

The sportswear company said it will donate proceeds to nonprofits including one run by the sister o…

Ryan Hogg   


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Adidas and Yeezy staff were told to carry on as usual and ignore Kanye West's antisemitic rants, new report says

Kanye West, now known as Ye, lost several major partnership deals after he made a series of antisem…

Mary Hanbury   


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3 mins read

Adidas is facing a problem even bigger than Yeezy

Dire forecasts for 2023 imply Adidas expects to take a substantial sales and profit hit outside of …

Danni Santana,Mary Hanbury   


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Ex-Yeezy COO says it's a 'smart move' for Adidas to sell leftover stock and donate proceeds to charity

Adidas said that it will not burn its mountain of unsold Yeezy stock but rather attempt to sell the…

Jyoti Mann   


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'Yeezy come, Yeezy go': Kanye West tattoos are being removed for free by a studio in London

Naama Studios said three people have started having tattoos removed, with 10 more booked in for con…

Sam Tabahriti   


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Adidas says it won't destroy its mountain of unsold Yeezy stock but plans to sell these items and donate profits to charity

Adidas was one of several companies to cut ties with Kanye West in the wake of his antisemitic comm…

Pete Syme   


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Yeezys are still in high demand on the secondary market despite Ye's fallout with Adidas

Sneaker resale shop Impossible Kicks has seen a 30% rise in demand for Yeezys sneakers, including t…

Danni Santana   


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Forget Yeezys. Adidas' new CEO says Sambas and Gazelles are the 'hottest shoe in the market'

Sambas, Gazelles, and Spezials, what Adidas calls Terrace sneakers, are having a moment. The shoes …

Danni Santana   


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Kanye West filed a trademark application for 'sock shoes' just days before Adidas said it would sell off unsold Yeezys for charity

Ye was pictured wearing sock-like shoes as early as 2019, which may be a prototype for the "Yzy soc…

Jyoti Mann