We went to Macy's and saw why the brand is in a tailspin

Macy's has been $4.

The once beloved department store has reported five straight quarters of plummeting sales. Sales most recently dipped 7.4%.

In the past, Macy's - and others - have blamed myriad reasons for the department store's woes. The $4for fall and winter apparel. People $4 anymore. Amazon is $4

We went to Macy's to find out why the brand is floundering. What we found shocked us.