What’s Killing Your Good Old Pay TV? Check Out Here
AdvertisementFor tech enthusiasts and gadget lovers, the New Year always kicks off with some fabulous stuff, on display at the Consumer Electronics Show (CES) in
Surprised? Although we may find it difficult to accept, some industry insiders insist that our living room big screen, the ubiquitous pay TV, is already dead and
What’s happening in India?
According to the Cable Television Networks (Regulation) Amendment Bill, 2011, all
Will that put India on par with global technology practices – in line to experience the so-called re-invented televisions displayed at the CES this year? Well, at least it is the first step towards the global direction and may soon witness a mass scrapping of the age-old analogue TV sets. So why are we sceptic about our good old pay TV? Let us take a closer look.
New TV hardware not worth the expense
Average Indians are already gunning for the ‘flat’ experience and those in love with new tech toys could be looking beyond. After all, news from
Too many new concepts have already made their way to our living room and left as the novelty value faded. For instance,
But is there a future even in 4K? 4K is all about pixel count and extremely high-resolution screens, but we already have some good quality and cheaper HD sets in place that won’t cost a fortune. Moreover, 4K also suffers from lack of content, so much so that Sony’s latest 4K range (KD-55X9004 and KD-65X9004) comes with X-Reality Pro video encoding that upscales any video to match the 4K resolution of 3840x2160p. In case you are looking to stream some over-the-top (
Fly free from TV sets – OTT is super convenient
If the new hardware is not alluring enough, the next thing up on the agenda should be Convenience – an area where traditional
Why miss the
Thanks to high-speed wireless Internet, viewing experience can be more interactive and far more sharable. But unless you are using a Smart TV/connected TV that comes with Internet and Web 2.0 features, your tweets and posts about the programme can’t reach your network in real time, nor can you follow your connections. That’s definitely a big let-down in the age of social media. Integrating social apps could be another solution for shared TV viewing but the experience is never as smooth as watching a YouTube video and interacting with your group at the same time.
AdvertisementNow you know what vampire media is – it’s your PC or laptop or tab or even your mobile that grabs a large chunk of pay TV time. According to an
The ultimate integration –
You can’t access it here in India, but the UK-based
Set up in 2012, YouView is backed by a consortium of seven partners, including 4 broadcasters (
Bottom line: You are now spoilt for choice
AdvertisementAt the end of the day, you can take your pick from a wide range of options. It can be an inexpensive pay TV with good-looking display and solid features; a hardware wonder like a 4K curve that requires an equally expensive digital media infrastructure; a moderate gadget with multiple add-ons (you can attach Internet streaming devices such as
But one thing is for sure. With so many choices around, more people will stay away from traditional TV sets and opt out of subscription-based pay TV domain. More households will turn into zero-TV homes because they will opt for streaming alternatives on other gadgets. Unless a significant re-invention happens (how about an interactive TV that allows us to move seamlessly from live World Cup soccer final to online prosumer content to an advertiser’s product), traditional TV may very well perish – slowly but surely.
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