<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5bca3785fed592332728a846-1600/gettyimages-458519274.jpg" border="0" alt="Qualtrics CEO Ryan Smith" data-mce-source="Brendan Moran/Getty Images" data-link="https://www.gettyimages.com/license/458519274" /><p class="source"><span><a href="https://www.gettyimages.com/license/458519274">Brendan Moran/Getty Images</a></span></p></div><p></p></div></div></p><ul class="summary-list"><li>Qualtrics, a Utah-based startup, <a href="https://www.sec.gov/Archives/edgar/data/1747748/000162828018012674/qualtricss-1.htm">filed to go public</a> on Friday.</li><li>The startup, which is backed by venture capital firms Sequoia and Accel, was last valued at $2.5 billion.</li><li>The IPO is being led by Morgan Stanley and Goldman Sachs.</li></ul><p><em>This story is developing. Refresh the page or click here for the latest update.</em></p><p class="tagline">Get the latest Goldman Sachs stock price<a href="http://markets.businessinsider.com/stock/GS-Quote"> here.</a></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/game-of-thrones-star-maisie-williams-ambition-for-daisie-2018-9">'Game of Thrones' star Maisie Williams has left Arya Stark behind to help fight nepotism in the arts industries</a></h3>        <div>            <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/GmLixDTJ-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script>        </div>    </div>

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$2.5 billion Sequoia-backed Utah startup which promises to make 'brands into religions' just filed to go public

Brendan Moran/Getty ImagesQualtrics, a Utah-based startup, filed to go public on Friday.The startup, which is backed by venture capital firms Sequoia and Accel, was last valued at $2.5 billion.The IPO is being led by Morgan Stanley and Goldman Sachs.This story is developing. Refresh the page or click here for the latest update.Get the latest Goldman Sachs stock price here. NOW WATCH: 'Game of Thrones' star Maisie Williams has left Arya Stark behind to help fight nepotism in the arts industries function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);

Brendan Moran/Getty ImagesQualtrics, a Utah-based startup, filed to go public on Friday. The startup, which is backed by venture capital firms Sequoia and Accel, was last valued at $2.

$2.5 billion Sequoia-backed Utah startup which promises to make 'brands into religions' just filed to go public

Becky Peterson

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