2 of New York's top real estate brokers share their best tactic for selling a home faster and for more money



Image Courtesy of Douglas Elliman

Tom Postilio and Mickey Conlon of Douglas Elliman Real Estate.

Tom Postilio and Mickey Conlon are known as superbrokers when it comes to the luxury real estate market in New York City. With $1.5 billion in residential sales under their belts, the two have gained recognition for their innovative marketing tactics and for starring on HGTV's "Selling New York."


One of their most valuable tactics for selling a property quickly and at its estimated market value is staging, which involves arranging furniture in a home to help potential buyers envision what it might look like if they were to move in. Working with a professional stager, Postilio and Conlon make the once-empty properties come alive by either using temporary furniture or arranging the owner's existing furniture in a more aesthetically appealing way.

"We put the pieces together in order to give [potential buyers] an idea of how glamorous it could be to live here," Conlon told Business Insider.

We visited the two at one of their latest properties (which has yet to go on the market) to find out about the art of staging and the effect it can have on market value.