5 things all great company names have in common
AP Photo/Ng Han Guan
A clever and appropriate name can impress your fan base.
Conversely, an unoriginal or dull name communicates a lack of enthusiasm toward your business.
Thankfully, it's never too late to change a company's name. Some of the most successful businesses changed their names when a better idea came around. Xerox used to be called The Haloid Photographic Company; Nissan was Datsun; and LG shortened its name from Lucky and GoldStar Co. A great name can hit you immediately, or it can be the result of careful tweaking over time.
There is no magic formula for creating a good company name, but there are five distinct characteristics that all great names have in common:
1. All the best company names are memorable, or "sticky."
2. Shorter is better.
3. The best names are also functional.
4. Some of the best names have a story behind them.
5. The most memorable names invent their own language, or try something new.
- Financial inclusion made easy for India’s small merchants with Paytm’s pioneering QR codes and Soundbox
- A 24-year-old stock trader who made over $8 million in 2 years shares the 4 indicators he uses as his guides to buy and sell
- My fiancé and I picked out my engagement ring together before he proposed, and I don't regret missing out on the surprise
- Two Mukesh Ambani-owned companies are among India’s top 5 valuable brands
- TVS, Ather, Ola hike prices of electric two-wheelers as new subsidy norms kick in
- IKIO Lighting sets IPO price band at ₹270-285/share
- Royal Enfield sales rise 22% in May at 77,461 units
- GST collection rises 12% to ₹1.57 lakh crore in May