7 mistakes too many women make when it's time to negotiate their salary

Your salary matters.

"For many people, your biggest asset is your earning power, so you have to manage that as well as any other asset," says Dawn Rapoport, a certified financial planner and chief operating officer at $4.

This is especially important for people early in their careers, in the "accumulation phase" of acquiring assets.

"In the early years, where you start very much has an impact on where you end up," she explains. "You want to make sure you are being very focused on negotiating your best opportunities, because that will help determine what you're getting paid in future roles. If you spend ten years being undervalued, that doesn't set you up for the middle or later stages of your career, where $4."

This advice applies to everyone - but research shows women may have more trouble putting it into effect, whether that's because of their own socialized tendencies, a lack of history with effective negotiation, or the way their actions are perceived from across the table.

Below, Lee E. Miller, co-author of "$4" with his daughter Jessica, details seven of the most common and counterproductive negotiation mistakes women make.