9 Publicity Stunts That Went Horribly Wrong
Then Chipotle admitted to Mashable that it was a publicity stunt to gain more attention and followers for its 20th anniversary. Chipotle usually gets 250 new followers a day, but during the stunt it gained 4,000 followers.While the fake hacking was strange and jeopardized consumer trust, it wasn't a PR disaster of epic proportions.Advertisement
We've collected a list of some marketing stunts that went horribly wrong.
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