9 Publicity Stunts That Went Horribly Wrong

When bizarre tweets started emanating from Chipotle's Twitter handle Tuesday — like, "twitter Find avocado store in Arv" — the public thought that it had been hacked. This theory gained traction after Chipotle later tweeted "Sorry all. We had a little problem with our account. But everything is back on track now! - Joe."

Then Chipotle admitted to Mashable that it was a publicity stunt to gain more attention and followers for its 20th anniversary. Chipotle usually gets 250 new followers a day, but during the stunt it gained 4,000 followers.

While the fake hacking was strange and jeopardized consumer trust, it wasn't a PR disaster of epic proportions.Advertisement

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We've collected a list of some marketing stunts that went horribly wrong.