If you're an American buying a product online, you're probably going through Amazon.
Online marketplaces, a category that includes everything from eBay to Amazon, are the first stop for 38% of online shoppers in the US when they search for a product, according to a $4 charted for us by $4. And Amazon itself is by far the most popular such destination, with 29% of the 5,000 shoppers surveyed heading to Amazon first.
That's nearly twice as many as those who use search engines like Google, and equal to the total number of those who said they use specific retailers' various channels.
The figure is yet another reminder of how much of a necessity Amazon, a $4 $4, is becoming for companies who want their products to reach consumers.
That growing dependence creates a convenient all-in-one marketplace for consumers, but given Amazon's $4 and heavily promote its $4 of popular products, the ongoing shift toward online shopping, the ever-increasing $4, and $4 to only shop on Amazon>$4, it's also $4 the trend would be for consumers if it were to keep up in the coming years.
Mike Nudelman/Business Insider/Statista
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