The $4 has beat luxury watch brand Rolex on a list of $4, as measured by analytics firm NetBase. The study was based on the social media mentions and consumer sentiment from more than 700 million posts between 2014 and 2015.
The $4 took the golden crown in the Watch category, being the only one representing the ‘Smartwatch’ club. Interestingly, Apple’s Smartwatch was voted over popular watchmakers like $4, $4, Curren and $4.
Overall, however, Apple as a company came in at #4 while the overall top spot of best luxury brand went to Chanel 4. Apple’s $4 came in at #11, and the $4 came in at #13. The iPad, however, dropped off the list.
While Apple’s placement on a list of luxury brands is no surprise, the ranking of the
Consumers today may have preferred the $4 because it is at least somewhat ‘useful’, especially when compared to the Rolex watches. The notion is ‘What does a Rolex do for the large amount of money it costs?’ The answer is that the only thing Rolex watches can do very well is being expensive. A cheap one costing a few bucks can do very well if only telling the time is your priority.
Since the $4 is currently attached to being more of a ‘Geek’s Wristwatch’, the company is already teaming up with high-end French designers to create collaborations like the
Recently, trendy lifestyle magazine Wallpaper named the Apple Watch Hermès as 2015’s ‘Life Enhancer of the Year’ in its annual design awards.