Online shopping cart abandonment - when shoppers put items in their online shopping carts, but then leave a website or app before completing the purchase - is the bane of the e-commerce retail industry. But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, according to $4.
BI Intelligence compiled a June 2014 study released by $4 in the chart below highlighting why so many U.S. shoppers abandon their carts.
BI Intelligence
Higher-than-expected shipping costs were a top reason people abandoned their shopping cart. For retailers that can afford to lower shipping costs, this is an obvious way to convert more shoppers.
$4 This is actually a big opportunity for retailers, because it means those shoppers are still contemplating a purchase.$4