Flipkart retained its number one position during the sale period

According to Redseer Consulting’s Indian E-tailing Leadership Index which is based on Customer Experience, preferred brand, and maximum value for money, during the period of August till October- Flipkart was the one brand to beat them all.

This study was summarized after studying 6000 customer surveys over 30 Metro cities (Tier-1 and Tier-2) conducted only during August to October period, this year.

The index also had some interesting insights into competition with$4 closing in on Snapdeal and snatching the number third spot with its marketplace model. It also mentioned how Paytm has improved the most this season with a high overall score and increase customer satisfaction.

$4

Snapdeal also improved after its brand makeover but couldn’t keep up with the high demand.

Amazon India wasn’t far behind Flipkart; it lost out just by two points.

$4 compared to the last two yearly quarters but is still suffering from increased customer experience expectations.
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Shopclues suffered due to decreased brand recall and eBay continued to function at the same pace as before.