Google has told dozens of employees on its laptop and tablet division to find new jobs at the company, raising questions about its hardware plans
- Google appears to be trimming the size of its laptop and tablet hardware group, telling dozens of engineers and program managers to find other roles with the Alphabet parent company, several people familiar with the matter told Business Insider.
- The restructuring involves Google's "Create" division, which is responsible for developing and manufacturing the Pixelbook laptop and Pixel Slate tablet amongst the company's wider swath of "Made by Google" products.
- According to one source, the Create hardware team had a "bunch of stuff in the works" and that the cutting the number of hardware engineers and program managers on the team will likely "pare down the portfolio" of products.
- Affected employees have been instructed to seek temporary roles within other Google or Alphabet teams, raising questions about Google's future hardware plans.
View all Offers
- 18% OFF
Redmi 9A (Nature Green, 2GB RAM, 32GB Storage) | 2GHz Octa-core Helio G25 Processor | 5000 mAh Battery₹ 6999₹ 8499Buy On
- 19% OFF
Redmi Note 10 (Aqua Green, 4GB RAM, 64GB Storage) -Amoled Dot Display | 48MP Sony Sensor IMX582 | Snapdragon 678 Processor₹ 12999₹ 15999Buy On
OnePlus Nord 2 5G (Gray Sierra, 8GB RAM, 128GB Storage) I Extra upto Rs.1000 off on Exchange₹ 29999Buy On
OnePlus Nord 2 5G (Blue Haze, 8GB RAM, 128GB Storage) I Extra upto Rs.1000 off on Exchange₹ 29999Buy On
- 18% OFF
Redmi 9A (Midnight Black 2GB RAM 32GB Storage) | 2GHz Octa-core Helio G25 Processor | 5000 mAh Battery₹ 6999₹ 8499Buy On
By asking employees to seek temporary, rather than permanent, new roles, Google may be leaving itself flexibility to boost staffing on the Create hardware team in the future. Already, these "floating" employees have been seeking roles within the company's smartphone division, Pixel, and other Alphabet companies, sources say.A Google spokesperson declined Business Insider's request for comment.
The "roadmap pushout," as one source familiar with the matter described the move to Business Insider, raises questions about the extent of Google's commitment to building its own line of laptops and tablets, a fiercely competitive market with thin razor profit margins.After several false starts, including a short lived acquisition of phone maker Motorola from 2012 to 2014, Google declared its seriousness about hardware in 2016 when it hired Rick Osterloh to head up a new hardware group. Google has repeatedly stressed it is in the hardware business for the long run, even as the efforts have driven up expenses and weighed down the rich profit margins of Google's online ad business.
Today, the Create division is responsible for the Pixelbook laptop and Pixel Slate tablet amongst the company's wider swath of "Made by Google" products. Other divisions within the company's hardware product area (known internally as HWPA) include Pixel (for smartphones), Home (for smart home devices, including Nest), and Wearables.
The Pixelbook raised eyebrows at its launch, given its high-cost (starting at $999) relative to its limited capabilities (the Pixelbook is a Chromebook, meaning it runs on Google's Chrome OS software and is only capable of using internet-based applications). Most Chromebooks that are not manufactured by Google itself are much lower priced, like Samsung's Chromebook Plus which starts at $499. Still, the Pixelbook, with its aluminum chassis and high-end screen, was seen as a model for what a premium, Mac-like Chromebook could look like.
Rumors of a Pixelbook 2 have been swirling since the company's hardware event last October though it has yet to be released. While there is no indication that Google plans to abandon the Pixelbook, the staff reductions suggest that Google is unlikely to flesh out its in-house line of Chromebooks with a wider variety of products and prices.Google's tablets meanwhile have struggled to hit the right note with consumers.
Downsizing its laptop and tablet division comes almost three years after Google unified its hardware efforts under the leadership of Osterloh. Since then, sources tell us that pressure has increased to make hardware at Google into a "real business."Got a tip? Contact this reporter via Signal or WhatsApp at +1 (209) 730-3387 using a non-work phone, email at email@example.com, Telegram at nickbastone, or Twitter DM at @nickbastone.
Get the latest Google stock price here.
- With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
- Here is a list of bank holidays in August 2021
- Best all-in-one printers in India in 2021
- Tokyo Olympics: Lovlina Borgohain assures a boxing medal for India by entering semifinals
- Clear(Tax) has planned major acquisitions and hiring for this year, in talks with investors to raise funds