Google just denied accusations from the European Commission that it's anti-competitive

Advertisement

Euro coins are seen in front of a Google logo in this picture illustration taken in Zenica, April 21, 2015. REUTERS/Dado Ruvic

Thomson Reuters

Euro coins are seen in front of a Google logo in this picture illustration taken in Zenica

Google has just rejected the claims of the EU's European Commission. In a new blog post, the tech company said they disagree with the EU's allegations that they're anti-competitive.

Advertisement

The EU says that the ads Google uses on its search results divert traffic away from shopping services, but Google says that the EU has no evidence for that claim. Google, with its own data, found that "product search is robustly competitive."

"We don't think this format is anti-competitive. On the contrary, showing ads based on structured data provided by merchants demonstrably improves ad quality and makes it easier for consumers to find what they're looking for," Kent Walker, Google's SVP & General Counsel wrote in a blog post. "We show these ad groups where we've always shown ads -- to the right and at the top of organic results - and we use specialized algorithms to maximize their relevance for users. Data from users and advertisers confirms they like these formats. That's not "favoring" - that's giving our customers and advertisers what they find most useful."

Complimentary Tech Event
Discover the future of SaaS in India
The 6-part video series will capture the vision of Indian SaaS leaders and highlight the potential for the sector in the decades to come.29th Sep, 2022 Starts at 04:00 PM (35 mins)Register Now
Our Speakers
Beerud Sheth
Tim Barens

NOW WATCH: More trouble for Subway's Jared Fogle...