Here's The 'Toothbrush Test' Google's CEO Uses To Make Acquisition Decisions
In 2014 alone, Google has already made upward of 20 acquisitions.According The New York Times' Liz Grauman, CEO Larry Page uses the "toothbrush test" to determine whether a company is worth buying. He'll ask, "Is this something you will use once or twice a day, and does it make your life better?"
Like many other tech companies, Grauman points out, Google doesn't depend as frequently on big banks to decide whether a major merger or acquisition is worth it."Larry will look at potential deals at a very early stage," Google's VP of corporate development, Donald Harrison, told Grauman. "Bankers can be helpful, but they're not necessarily core to the discussions."
Once Google does acquire a company, it works hard to integrate it into the "Googley" culture while still leaving room for autonomy. Nest, for example, still has an independent management team and doesn't share its data with its parent company.Read the full New York Times piece here.
- PM's visit to vaccine centres gets 'praise' from Congress
- Pollution, pandemic and pre-term birth
- Serum Institute of India threatens to seek ₹100 crore in damages from Chennai volunteer
- PM to interact with more teams of Covid-19 vaccine developers
- UP to have cold chain space for 1.23L litres of vaccine