How Ferrari went from a race-car company to a multi-billion-dollar luxury brand
Ferrari wasn't always the global luxury brand that's now being traded in New York. The company's early days as a maker of racing cars were rather humble, and it took an Italian-American racing star named Chinetti to begin the transformation into a purveyor of glamorous supercars for the world's well heeled.
The company's success drew takeover interest, and later rivalry, from Ford - before Ferrari eventually became part of FIAT. With the IPO, Ferrari is on its way to becoming an independent company again.
This is its story.
- I'm a 56-year-old IT worker who got laid off last year and have been unemployed ever since. I have a hunch I'm not finding work due to ageism. How do I prove it?
- WhatsApp introduces the “Message Yourself” feature, working on voice status updates and more
- DeSantis says Congress should act if Apple follows through on Elon Musk claims and bans Twitter from App Store
- Best refrigerator under ₹15000
- Asus ROG Phone 6 review: A bit more than just gaming
- Fintech unicorn CRED to acquire SaaS startup CreditVidya
- Jio Haptik and CASHe partner to deliver instant credit lines on Whatsapp
- Dharmaj Crop Guard IPO subscribed 5.97 times on day 2