How Ferrari went from a race-car company to a multi-billion-dollar luxury brand
Ferrari wasn't always the global luxury brand that's now being traded in New York. The company's early days as a maker of racing cars were rather humble, and it took an Italian-American racing star named Chinetti to begin the transformation into a purveyor of glamorous supercars for the world's well heeled.
The company's success drew takeover interest, and later rivalry, from Ford - before Ferrari eventually became part of FIAT. With the IPO, Ferrari is on its way to becoming an independent company again.
This is its story.
Popular on BI
- Air India passengers stranded in Siberia for 2 days were abandoned by the crew, had to sleep on the floor, and were only given bread and rice, relative says
- Foreign investors have been dumping vast amounts of Chinese assets, and putting money there will only get riskier
- Trump acted like 'the Godfather if it was reenacted by a 5-year-old' to try to keep his hands clean in Mar-a-Lago case: experts
- List of famous things to buy in Munnar
- Ads that sailed into the eye of a controversy
- India tops world ranking in digital payments, records 89.5 million transactions in 2022: MyGovIndia
- Will regulate AI and ensure it doesn't harm digital citizens: Rajeev Chandrasekhar
- Road accident death rate has dropped in Kerala after AI cameras became operational: Transport Minister