How Mobile Marketing Is Being Shaped By The Explosive Growth In Big Data

The world is awash in data, much of it created by mobile devices, and it can be used to help create more valuable services and advertisements for the mobile consumer.

CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion in data.

What's the use for all that data? Is it just noise?

Many mobile executives are starting to get their arms around mobile-generated data and applying it to shape customer retention and marketing decisions. In an an environment like mobile, personal and intimate, personalized campaigns and hyper-targeted messages are key. And those can only be created with the help of big data.

Could data be the paradigm that anchors the next mobile marketing revolution? Many think so.

In a $4 from $4 on Big Data and Mobile, we define big data, examine mobile's connection to it, analyze its potential, its practical applications and pitfalls, look at how it's collected, and answer some of the most frequently asked questions about big data and mobile.

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Here's an overview of the relationship between big data and mobile:

• First, big data needs to be defined: $4$4" says Kipp Jones, vice president of product at Skyhook. $4 Data, big or not, doesn't add up to anything worthwhile if it doesn't have value to someone.
• Mobile is particularly well-suited to a big data lens: Mobile big data isn't only a function of smartphone penetration and consumer usage patterns. The $4 Technically speaking, its not that different from data created using the traditional Web. The difference is that $4$4. Even when we are ostensibly not using our phones, we are still creating reams of data.
• This data can be used to optimize and personalize mobile experiences: $4 App developers, for example, might use Flurry's analytics to improve their apps. Retention is a key metric for developers. $4
• $4Or to help drive an explosion in mobile advertising and marketing: $4. Location data is expected to help transform the mobile advertising and marketing industry. $4 Data from social media, paired with location data, can also be used to drive personalized campaigns. $4

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• Examines mobile's connection to big data>$4
• Analyzes big data potential, practical applications, and pitfalls of collecting and applying data insights on mobile devices >$4
• Looks at how big data is collected>$4
• Answers some of the most frequently asked questions about big data and mobile marketing>$4

To access BI Intelligence's full reports on Big Data And Mobile, sign up for a free trial subscription here.>$4