Huffington Post Now Makes $100s Of Millions Of Revenue, Putting Early Skeptics In Their Place


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Business Insider

Global news site Huffington Post is now generating "hundreds of millions" of dollars of revenue, AOL CEO Tim Armstrong said at Business Insider's "IGNITION: Future of Digital" conference this afternoon.


Given the amount of skepticism directed at Huffpo in its early days - and at Armstrong when AOL bought Huffpo for $300 million in 2011 - this performance is sweet vindication.

(Armstrong reminded everyone how, when he announced the Huffpo deal, AOL stock instantly dropped.)

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At recent digital media valuations, "hundreds of millions" of revenue would give Huffpo an impressive valuation.

Vox Media just closed a recent financing at close to a $400 million valuation, or about 7X this year's estimated revenue.


At even 6-times this year's revenue, revenue of, say, $200 million would Huffington Post worth north of $1 billion.

Huffington Post's US business is nicely profitable, Armstrong also said. Overall, the company is investing aggressively in international editions and is on its way to becoming a truly global news brand.

Disclosure: I run a digital media company, so I certainly wasn't unhappy to hear this!