LinkedIn May Not Be The Coolest Social Network, But It's Only Becoming More Valuable To Businesses
Engagement is rising fast on LinkedIn, as the social network becomes a content destination. The social network is also high-income and highly educated, and it has a big international presence. These factors will make LinkedIn increasing compelling to marketers. Already, a survey from Cogent Research finds that LinkedIn is the preferred social network by a wide margin for building a brand identity.In a new report from BI Intelligence, we break down the demographics of each major social media platform and what sets each one apart in terms of audience makeup and usage patterns.
- Facebook's users skew younger, and that means brands that advertise luxury goods and services are still finding more success advertising in magazines than on social media. Other types of brands - such as fast-moving consumer goods - do perform well on Facebook. And Facebook users show high ad engagement overall, accounting for half of all retargeted clicks on the Web.
- People tend to use Twitter for news consumption. In 2012, 83% of users reported seeing news on Twitter. Additionally, a bulk of users are located in urban areas. For brands, the best time to post on Twitter is Monday through Thursday between 1 p.m. and 3 p.m. The worst time is after 3 p.m. on a Friday.
- LinkedIn has the advantage of being the place for white-collar professionals to network, meaning its population is highly desirable since it is a high-income and highly educated user base. The best time to post on LinkedIn is Tuesday through Thursday, when professionals are either beginning or finishing their workday.
- Pinterest is riding the wave of mobile. It's really the breakout tablet-first social network. Pinterest users already account for 48.2% of all social media sharing on iPads. They're primarily sharing food and drink-related content and family and parenting-related items. Pinterest is poised to become one of the big four top social networks.
- Over 90% of people who use Instagram are under the age of 35, which makes it an attractive platform for the many apparel, entertainment, and media brands focused on the 18- to 34-year-old age bracket.
- Tumblr is strong with teens and young adults interested in self-expression. What's more, the teens who do use Tumblr, use it a lot - 61% of 13- to 18-year-olds said they used the service several hours a week or more, according to a study conducted by Y Combinator Partner Gerry Tan.
In full, the special report:
- Analyzes gender, income, and age statistics for each social network
- Includes 16 charts and datasets that provide an in-depth picture of demographics on each of the major social networks
- Discusses mobile activity on social media and its relative weight on each of the platforms
- Looks at daypart statistics to gauge how demographics drives daily activity peaks on each of the networks
- Examines how international the user bases of each social network have become
- 1.28 lakh people over 60 years get 1st dose of COVID vaccine on first day
- Chinese hackers target Indian vaccine makers SII and Bharat Biotech: Report
- GST revenue up 7% year-on-year in February to over ₹1.13 lakh crore
- Here is the list of common side-effects of COVID-19, so that you don't panic if you get these
- These are the top 10 likely IPOs scheduled in March 2021